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Search Behavior: The Warm Up

SEARCH BEHAVIOR ( THE WARM UP ) WHAT DO PEOPLE SEARCH FOR? 40% NEW VISUAL 20% 10% IS SEARCH ADVERTISING EFFECTIVE? TICKETS 65% OF USERS DON'T CLICK ON SEARCH ADVERTISMENTS 50% OF PEOPLE WHO CLICK ON ADS THINK THEY'RE CLICKING REGULAR SEARCH RESULTS SPAM WHO VISITS THE SECOND PAGE OF SEARCH RESULTS? 90% OF USERS REGULARLY CHECK THE SECOND PAGE OF SEARCH RESULTS THE LIKELIHOOD OF VISITING THE SECOND PAGE INCREASES WITH AGE 30% 18% OF PEOPLE WITH A COLLEGE MORE MEN GO TO THE DEGREE SECOND PAGE MEMBERS OF THE MIDDLE CLASS ARE MORE LIKELY TO VIEW THE SECOND PAGE SOURCES: Survey Monkey Audience Experian Google Analytics Nielson www.iacquire.com Search is our CRAFT Pingdom Pew Internet SurveyMonkey Massmailsoftware.com MEDIA WEBSITES ECOMMERCE

Search Behavior: The Warm Up

shared by iAcquire on Apr 03
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There are tons of data sources marketers can use to gather information about peoples’ online search behavior, if you want to get the best data available, you’ve got to do it yourself. That’s why...

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