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Savvy Shopper: How Consumers Use Their Smartphones to Shop

Savvy Shopper How Consumers Use Their Smartphones to Shop 79% 17% 62% of consumers use a smartphone for shopping at least once a month at least once a week 2016 90% of smartphone shoppers use their phone for pre-shopping activities: 58% Find locations/directions 32% Find where specific products are sold 57% Find store hours 31% Find product information 44% Make price comparisons 31% Find product availability in-store 44% Find promo offers 30% Find product reviews 43% Browse 19% Use to make a purchase Online Before You're in Line 84% of smartphone shoppers use their devices to help shop while in a store 50% of those use their phones for 15+ minutes per store visit In-Store Smartphone Use for Any Shopping Activity: 0000 97% 89% 87% 87% Appliances Grocery Baby Care Electronics 86% 81% 80% Apparel 71% Household Care Health & Beauty Pet Care Mobile sites are preferred over apps by in-store shoppers: 35% 65% Prefer Apps Prefer Mobile Sites In-store price comparisons are the most common smartphone shopping activity. 74% 70% 62% 58% 51% 46% 44% 36% In-Store Smartphone Use for Mobile Price Comparisons 1 in 3 shoppers use a smartphone to find information instead of asking store employees. Shoppers who use mobile more, spend more. Health & Beauty Appliances $30 S250 $45 $350 Household Care Electronics $40 SIGI $50 $215 Standard Smartphone Shoppers Frequent Smartphone Shoppers Shoppers today are savvier than ever thanks to their smartphones. From price checks to store locations, consumers are equipped with all the information they need right at their fingertips. Don't overlook the importance of optimizing your website for mobile use. Google Shopper Marketing Agency Council and M/A/R/C Research conducted a study with the goal of better understanding the role and opportunities smartphones play in the shopping experience. http://www.thinkwithgoogle.com/research-studies/mobile in store.html Brought to you by: In Partnership with: P PartSelect GHERGICH&Co. Appliances Electronics * Baby Care * Household Care Pet Care Health & Beauty Apparel Grocery

Savvy Shopper: How Consumers Use Their Smartphones to Shop

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Chances are, you’ve used your smartphone to look up business locations, reviews, or hours of operation. It’s an easy, convenient way to find all the information you need about a business – and i... ts products. www.partselect.com has created an infographic entitled “Savvy Shopper: How Consumers Use Their Smartphones to Shop” detailing how important being a mobile-friendly business can be for your bottom line. We use smartphones for everything – including getting more information about vendors, businesses, and prices. A whopping 62 percent of shoppers say they use their smart phones to look up information about retailers at least once a month; 17 percent use them once a week. 90 percent of these individuals use their smartphones for pre-shopping activities such as finding locations/directions, store hours, price comparisons, and much more. In fact, one in three shoppers looks up information on their smartphones instead of talking to an employee. The most popular item for smartphone users to do mobile in-store research on? Appliances, followed by groceries, baby care, and electronics. Doing price checks and comparisons isn’t just for big box stores anymore – it’s the #1 task that mobile users tackle while in stores. It’s critical that you get your business – and its website – mobile friendly. Feel free to like, share, and comment on this infographic from www.partselect.com entitled “Savvy Shopper: How Consumers Use Their Smartphones to Shop”.