Saving Email for Later: Opens Across Devices

SAVE IT FOR LATER? Rather than simply previewing emails in a mobile environment, subscribers are actively using their device for emall communication. Contrary to popular assumption, users don't frequentiy save emails spotted via mobile for later desktop viewing. Aust 3% of users have viewed 50% OFF a single campaign in more than one environment 97% of emails are opened and viewed just once Subscribers who have opened on their mobile Kinchen Spply Kitchen Supply device in the past are FRES FREE SHIPPING . 45 a hae more likely to 45% do the same in the future Today's fickle audience-opening email where and when it is most convenient for them-doesn't give marketers a second chance to get their message across. A consumer's initial open may be your last shot. The data above makes it ciear that a successful email campaign must be optimized for reading across all platforms, and must perform well on any device. litmus SOURCE: LITMUS