The ROI Of Social Media

The ROI Of Social Media Is Social media marketing effective ? Return on investment is a business metric, and within social media, it's been a contentious topic. More businesses than ever are devoting an increasing amount of resources into social media marketing, How do you determine wheather those efforts are successful? MAKING SENSE OF THE IMPRECISE devons 96% 74% Powerpoint search Eng of CMOS belive they'll tie social are starting to look beyond sales goals media efforts to hard ROI this year and web metrics to identify teh value of social marketing efforts. SOCIAL MEDIA MARKETING TODAY 76% of businesses are using social networking for business objectives 64% of marketers are integrating social media into their marketing plans. 11% of businesses using social media marketing have been using it for more than 3 years. 9% of businesses using social marketing have been using it for less than a year. Do you see a ROI from your company's social media activities ? 39% Yes If yes, what was the ROl amount ? 2$ 17* 40% 61% NO 13% 30% Less than $100 $100 - $1,000 $1,001 - $2,000 More than $2,000 erpoin Which social media platform is hardest to maintain for your business ? f 18* 10% in You Tube 9% 8% 8% 4 Facebook Linkedin Twitter Google + You Tube Pinterest None of the above 43? Compared to a year ago, How social media activity Changed ? 49' % we have increased our time 3% we have dedicated resource in spent on social media place to manage social media 32% we have remained the same 3* we have increased our budget for our social media activities % we have decreased the time 29 we have decreased our budget spent on social media on social media activities other 4 www.slideworld.com [email protected] W Slide world Powerpoint Search Engine + II