The ROI of Great Web Design

THE ROI OF Great Web Design Whether you're selling a deck of cards or health insurance, a well-designed website will attract more customers and convert those visits to sales. But just how important is a well-designed site? In short, very. WHAT ARE PEOPLE BUYING? Researcher Louis Cheskin noted that customers don't make a distinction between product and its packaging PEOPLE AREN'T JUST BUYING SHAMPOO. THEY'RE ALSO BUYING THE BOTTLE Derek Halpern (of Social Triggers) asked 15 participants to give feedback on a website which was intentionally poorly designed 94% OF THE FEEDBACK FOCUSED ON THE DESIGN AND LAYOUT 6% FOCUSED ON CONTENT $$ In world of online shopping, website should be thought of as part of the product or service DESIGN RESEARCH Studies conducted by Nielson Norman Group: EYE TRACKING USER EXPERIENCE CONVERSION RATE OPTIMIZATION Design site is most SUccessful in an F shape Complicated formatting drives people away Must be integrated into content Large ads are ignored by users Otherwise it's ignored by readers Headlines are more gripping than photos TOP REASONS PEOPLE DON'T TRUST POORLY DESIGNED SITES MVJDFIJHV.COM Inappropriate name Poor search for the website facilities/indexes Boring web design, especially use of color Complex, busy layout/ Lack of navigation aids (Corporate look and feel) Too much text or text too small CHECK OUT OUR WEBSITE! POP-UPS Pop-ups cited as a top reason to distrust sites Programs like Pop-up Blockers and Ad-Blockers are becoming more common SHOWS THAT POP-UP ADS ARE BOTH ANNOYING AND INEFFECTIVE WAYS TO IMPROVE SITE CREDIBILITY 15 Have a relevant Add citations and Keep it as Provide links to Have site up-to-date as possible frequently linked to by other FAQ section references when outside sources available (Show author's credentials) and materials credible sites BUILDING YOUR READERSHIP Where is the best place to add opt-in forms or offers? BEST BETS After single post Footer, header, sidebar (somewhere out of the way) On the 'About' page RISKY Lightbox Pop-up Depends on the industry you're in and how aggressive you want to be BUSINESS OPPORTUNITY AVOID "You must sign up to read this content." CONCLUSION Customers aren't just buying your product; they're buying your company. And to customers, a poorly made website speaks volumes about both your product and your company as a whole, SOURCES socialtriggers.com/email-signup-forms-build-list/ HostGator.com webdesignerdepot.com/2013/11/4-essential-ux-rules-taught-by-eye-tracking-research/ blog.kissmetrics.com/website-design-bottom-line/ Website Hosting blog.crazyegg.com/2011/12/19/does-web-design-matter/ articlesurfing.com/marketing/pushy_popups_shown_the_dumpster_er_the_door.html