Rock Star: Social Media Factors

EVERYTHING YOU NEED TO BE A SOCIAL MEDIA ROCK STAR 2016 EDITION f You Tube Learn the essential industry strategies to excel at social media management and marketing in 2016 SEO Infographics Presented By Kodematix.com facebook. Facebook's Image Sizing Profile Photo: 180 x 180 px 851 x 315 Cover Photo: 851 x315 px o Must be at least 399 x 150 px O Must be at least 180 x 180 px O Displays at 160 x 160 px O Thumbnail will appear on 180 x 180 o File size under 100KB is optimal o Use PNG for images containing facebook at 32 x 32 px text for best results Shared Photos: 1200 x 900 px 1200 x 900 o Must be at least 399 x 150 px o File size under 100KB is optimal o Use PNG for images containing text for best results Highlight Image: 1200 x 717 px Shared Link: 1200 x 627 px 1200х 627 o Will appear at 843 x 504 px o Recommended size 1200 x 627 o Use of higher resolution provides o Square: Min 154x 154 in feed better scalability & quality o Square: Min 116 x 116 on page o Rectangular: Min 470 x 246 in feed o Rectangular: Min 484 x 252 on page 1200 x 717 Keyboard Shortcuts E Best Days to Post WINDOWSH M T W TH F SA SU CTRL + ALT M - NEW MESSAGE CTRL + ALT - HELP CENTER CTRL ALT - HOME PAGE Time of Day CTRL ALT - PROFILE PAGE CTRL + ALT - FRIEND REQUEST 1PM most shares CTRL ALT 4 - MESSAGES 3PM most likes CTRL ALT - NOTICATIONS CTRL ALT - ACCOUNT SETTINGS Highest level of activity CTRL ALT + - PRIVACY SETTINGS between 9AM & 7PM CTRL + ALT - OFFICIAL FACEBOOK CTRL + ALT 9. - SERVICE AGREEMENT When using Firefox on a Windows platform you must also hold the "shift" key combined with the shortcuts listed above. 3 Must-Use Tools! Sharing Tips & Tricks http://www.fanpagekarma.com 1. Ask people to share your post directly http://www.getcompass.co 2. Share a variety of content – try relevant videos and images http://www.adespresso.com/academy 3. Share exclusive content that's not shared on other networks twitter Twitter's Image Sizing 1500 x 500 Profile Photo: 400 x 400 px Header Photo: 1500 x 500 px o Will be cropped square o Recommended size 400 x 400 px o 1500 x 500 px recommended 400 x 400 o Maximum file size of 10 MB o Displays at 200 x 200 px o Use PNG (best), JPG or GIF In-Stream Photos: 506 x 506 px 506 x 506 o Minimum visble 440 x 220 px o Maximum visible 1024 x 512 px o Shows in stream collapsed at 506 x 253 px o Maximum file size of 5 MB for photos, 3 MB animated GIFS Keyboard Shortcuts Best Days to Post M W TH F SA SU HOME - CONNECT - ACTIVITY Time of Day F - FAVORITES - LISTS 1PM most retweets G M - MESSAGES - SETTINGS 12PM & 6PM highest CTR G S - FAVORITE Highest level of B2B activity is observed during weekdays and B2C activity on weekends and Wednesdays. REPLY T - RETWEET N - NEW TWEET 3 Must-Use Tools! Sharing Tips & Tricks 1. Include 'Please ReTweet at the beginning of your Tweet to generate as much as 4x more ReTweets http://www.bitly.com http://www.buffer.com 2. @mention influencers that you included in your content http://www.tweriod.com 3. @mention any individual or company that you have included in your content 4. Engage more with your followers (cultivating relationships is key) Pinterest Pinterest's Image Sizing Profile Photo: 165 x 165 px 165 x 165 o Displays at 165 x 165 on homepage o Displays at 32 x 32 everywhere else o Maximum file size of 10 MB Board Display: 222 x 150 px 222 x 150 o 222 x 150 px (large thumbnail) O 55 x 55 px (smaller thumbnail) Board creation is one of the most important aspects of Pinterest. Pin Sizes: 236 px wide Make sure to use photos that are attention grabbing to your target o Pins display at 236 px wide height scales proportionately o Expanded pins have a minimum audience and has relevance to the 236 Wide particular board. width of 600 px Must-Use Tools! Best Days to Post http://www.tailwindapp.com МТ W TH SA SU http://www.ifttt.com/pinterest http://www.canva.com Time of Day Y Sharing Tips & Tricks Pin 8PM - 11PM Peak Time 9PM 1. Share your images on group boards (the larger the better) 2. Add Pinterest buttons to all of your images Peak time to pin for fashion and retail is Friday at 3PM. (using SumoMe Image Sharer or Shareaholic) 3. Share more original pins than re-pins You Tube YouTube's Image Sizing 2560 x 1440 Channel Cover: 2560 x 1440 px o Full Size displays at 2560 x 1440 o Should be optimized to display at the resolutions below for best cross-platform compatibility o Resolution per device: Tablet Display: 1855 x 423 Mobile Display: 1564 x 423 TV Display: 2560 x 1440 Desktop: 2560 x 423 (1546 x 423 px always visible) Video Uploads: 1280 x 720 px o Must maintain 16:9 aspect ratio 1280 х 720 рх o Must be at least 1280 x 720 to qualify as HD resolution o For highest quality upload video at 1920 x 1080 resolution, you may even upload at 4K resolution Keyboard Shortcuts Best Days to Post M T W TH F SA SU CTRL - SEEK FORWARD 10 SEC CTRL - SEEK BACKWARD 10 SEC SPACE PLAY / PAUSE Time of Day - REWIND - FAST FORWARD Post 12PM - 3PM - INCREASE VOLUME Avoid 5PM - 6PM - DECREASE VOLUME F - FULL SCREEN Highest engagement activity starts Thursday and continues through Sunday. ESC - EXIT FULL SCREEN M - MUTE SOUND ТАВ - NAVIGATE TOOL OPTIONS On workdays engagement rises after the workday is done at 6PM. Must-Use Tools! ?Sharing Tips & Tricks 1. Create an "end card" at the end of each video to point viewers to videos you've done in the past http://www.tubemogul.com http://www.tubechop.com 2. Share your videos on other social networks http://www.keywordtool.io/youtube 3. Post a video response to videos that already have a lot of views (commenters will notice your video and navigate to your YouTube channel) Instagram Instagrams Image Sizing Profile Photo: 110 x110 px 110 x 110 o Appears on homepage at 110x110 o Maintain a 1:1 aspect ratio as image wil be cropped to square Photo Thumbnail: 292 x 292 px 292 x 292 o Appears at 292 x 292 on profile o Thumbnails display square but instagram photos are no longer restricted to square images Photo Size: 1080 px wide Feed Photos: 600 px wide o Display in feed at 600 px wide o For best quality 1080 px wide is an excellent choice 1080 px wide 600 px wide o Height scales proportionately o Instagram no longer restricts photos to square, any aspect ratio may be uploaded Must-Use Tools! Best Days to Post http://www.schedugr.am M T W TH F SA SU http://www.iconosquare.com http://www.crowdfireapp.com Time of Day YSharing Tips & Tricks Peak Time 3 - 4PM 7 Days a Week 1. Grow an audience naturally – don't buy followers (it looks cool but will hurt your progress in the long run, people will quickly notice the huge difference in engagement vs likes) Instagram shows consistent engagement all throughout the week witha slight dip on 2. Tag industry influencers in your posts when relevant 3. Encourage engagement - the more people who react, leads to more people that will see your post Sundays. Highest post activity is from 3PM to 4PM on average. HOW TO WRITE IRRESISTIBLE HEADLINES 8 out of 10 people will read your headline Only 2 out of 10 will read the rest of what you wrote. 1 Use numbers Effortless, Painstaking, 2 Use adjectives Fun, Free, Incredible, Essential Absolute, Easy 3 Use what, why, how? 4 Make a bold promise 5 Use this formula: Number or Trigger word +Adjective + Keyword + Promise=Unstoppable Headline %3D Examples: "9 Easy Steps You Can Take Right Now That Will Make You More Successful" "How You Can Easily Sell Your Home in Less than a Day"