The Road To MOZ

THE ROAD TO MOZ SEOMOZ'S PATH TO CREATING A SUCCESSFUL WEB VIDEO FOLLOWING A few years ago, popular search engine optimization software company SEOmoz started an innovative series of blog posts they called "Whiteboard Fridays," offering informative industry videos about everything from Google's page rank tips to search engine penalties. They have since grown to a vibrant community of more than 10,000 customers. Observing the behavior of their customer base, what can SEOmoz teach businesses about creating a successful online video series? SEOMOZ PAYING CUSTOMERS GROW OVER THE YEARS VIEWERS: BY THE NUMBERS 14,000 From August 2010 to August 2011, there were: 491,147 7,400 4,000 visitors to pages containing SEOmoz videos. 2,000 2008 2009 2010 2011* 26.9% Of *Projocted those watched at least ONE video. THE BREAK DOWN And among those who Of those who watched at least one watched at least one video: SEOmoz video... 36,495 72.3% viewed only ONE. people viewed two or more videos. This the number audience of SEOmoz 13% watched is customers. TWO. VIEWING TIME For those who viewed one SEOmoz video, the average engagement time was: 5% watched THREE. 6 min. 2 sec. For those who watched more than one SEOmoz video, the average engagement time was: 2.6% 35 min. 51 sec. watched FOUR. the average amount of minutes spent watching just one video. This is nearly 7.1% watched more than FIVE. WHERE ARE THE VIEWERS FROM? 37.5% 12% HOW TO CONVERT AN UNTAPPED MARKET UNITED STATES UNITED KINGDON Among those who watched at least one SEOmoz video: 3.9% 3,5% 42.4% 30% GERMANY CANADA never had a had the opportunity, but didn't. chance to view 3,5% 2.9% another video. INTO FAITHFUL VIEWERS INDIA METHERLANDS 27.7% 2.7% 34% viewed more than one video. AUSTRALIA OTHERS TIPS ON GETTING PEOPLE TO STAY GLUED TO YOUR WEB VIDEO SERIES WATCH MORE SIGN UP FOR EMAIL NGXT TİME EPISODES HERE 1) Suggest similar and related videos on the same page. 2) Inspire viewers to want to investigate further with a cliffhanger or a preview. 3) In each post with a video, provide a link to a landing page containing a playlist with the full video series. 4) Entice people to sign up for email notifications when new videos in the series are released. WISTIA Created By SOURCES: WISTIA.COM | SEOMOZORG COLUMN FIVE SHARE VIDEO LIKE A BOSS THE ROAD TO MOZ SEOMOZ'S PATH TO CREATING A SUCCESSFUL WEB VIDEO FOLLOWING A few years ago, popular search engine optimization software company SEOmoz started an innovative series of blog posts they called "Whiteboard Fridays," offering informative industry videos about everything from Google's page rank tips to search engine penalties. They have since grown to a vibrant community of more than 10,000 customers. Observing the behavior of their customer base, what can SEOmoz teach businesses about creating a successful online video series? SEOMOZ PAYING CUSTOMERS GROW OVER THE YEARS VIEWERS: BY THE NUMBERS 14,000 From August 2010 to August 2011, there were: 491,147 7,400 4,000 visitors to pages containing SEOmoz videos. 2,000 2008 2009 2010 2011* 26.9% Of *Projocted those watched at least ONE video. THE BREAK DOWN And among those who Of those who watched at least one watched at least one video: SEOmoz video... 36,495 72.3% viewed only ONE. people viewed two or more videos. This the number audience of SEOmoz 13% watched is customers. TWO. VIEWING TIME For those who viewed one SEOmoz video, the average engagement time was: 5% watched THREE. 6 min. 2 sec. For those who watched more than one SEOmoz video, the average engagement time was: 2.6% 35 min. 51 sec. watched FOUR. the average amount of minutes spent watching just one video. This is nearly 7.1% watched more than FIVE. WHERE ARE THE VIEWERS FROM? 37.5% 12% HOW TO CONVERT AN UNTAPPED MARKET UNITED STATES UNITED KINGDON Among those who watched at least one SEOmoz video: 3.9% 3,5% 42.4% 30% GERMANY CANADA never had a had the opportunity, but didn't. chance to view 3,5% 2.9% another video. INTO FAITHFUL VIEWERS INDIA METHERLANDS 27.7% 2.7% 34% viewed more than one video. AUSTRALIA OTHERS TIPS ON GETTING PEOPLE TO STAY GLUED TO YOUR WEB VIDEO SERIES WATCH MORE SIGN UP FOR EMAIL NGXT TİME EPISODES HERE ON . 1) Suggest similar and related videos on the same page. 2) Inspire viewers to want to investigate further with a cliffhanger or a preview. 3) In each post with a video, provide a link to a landing page containing a playlist with the full video series. 4) Entice people to sign up for email notifications when new videos in the series are released. WISTIA Created By SOURCES: WISTIA.COM | SEOMOZORG COLUMN FIVE SHARE VIDEO LIKE A BOSS THE ROAD TO MOZ SEOMOZ'S PATH TO CREATING A SUCCESSFUL WEB VIDEO FOLLOWING A few years ago, popular search engine optimization software company SEOmoz started an innovative series of blog posts they called "Whiteboard Fridays," offering informative industry videos about everything from Google's page rank tips to search engine penalties. They have since grown to a vibrant community of more than 10,000 customers. Observing the behavior of their customer base, what can SEOmoz teach businesses about creating a successful online video series? SEOMOZ PAYING CUSTOMERS GROW OVER THE YEARS VIEWERS: BY THE NUMBERS 14,000 From August 2010 to August 2011, there were: 491,147 7,400 4,000 visitors to pages containing SEOmoz videos. 2,000 2008 2009 2010 2011* 26.9% Of *Projocted those watched at least ONE video. THE BREAK DOWN And among those who Of those who watched at least one watched at least one video: SEOmoz video... 36,495 72.3% viewed only ONE. people viewed two or more videos. This the number audience of SEOmoz 13% watched is customers. TWO. VIEWING TIME For those who viewed one SEOmoz video, the average engagement time was: 5% watched THREE. 6 min. 2 sec. For those who watched more than one SEOmoz video, the average engagement time was: 2.6% 35 min. 51 sec. watched FOUR. the average amount of minutes spent watching just one video. This is nearly 7.1% watched more than FIVE. WHERE ARE THE VIEWERS FROM? 37.5% 12% HOW TO CONVERT AN UNTAPPED MARKET UNITED STATES UNITED KINGDON Among those who watched at least one SEOmoz video: 3.9% 3,5% 42.4% 30% GERMANY CANADA never had a had the opportunity, but didn't. chance to view 3,5% 2.9% another video. INTO FAITHFUL VIEWERS INDIA METHERLANDS 27.7% 2.7% 34% viewed more than one video. AUSTRALIA OTHERS TIPS ON GETTING PEOPLE TO STAY GLUED TO YOUR WEB VIDEO SERIES WATCH MORE SIGN UP FOR EMAIL NGXT TİME EPISODES HERE ON . 1) Suggest similar and related videos on the same page. 2) Inspire viewers to want to investigate further with a cliffhanger or a preview. 3) In each post with a video, provide a link to a landing page containing a playlist with the full video series. 4) Entice people to sign up for email notifications when new videos in the series are released. WISTIA Created By SOURCES: WISTIA.COM | SEOMOZORG COLUMN FIVE SHARE VIDEO LIKE A BOSS THE ROAD TO MOZ SEOMOZ'S PATH TO CREATING A SUCCESSFUL WEB VIDEO FOLLOWING A few years ago, popular search engine optimization software company SEOmoz started an innovative series of blog posts they called "Whiteboard Fridays," offering informative industry videos about everything from Google's page rank tips to search engine penalties. They have since grown to a vibrant community of more than 10,000 customers. Observing the behavior of their customer base, what can SEOmoz teach businesses about creating a successful online video series? SEOMOZ PAYING CUSTOMERS GROW OVER THE YEARS VIEWERS: BY THE NUMBERS 14,000 From August 2010 to August 2011, there were: 491,147 7,400 4,000 visitors to pages containing SEOmoz videos. 2,000 2008 2009 2010 2011* 26.9% Of *Projocted those watched at least ONE video. THE BREAK DOWN And among those who Of those who watched at least one watched at least one video: SEOmoz video... 36,495 72.3% viewed only ONE. people viewed two or more videos. This the number audience of SEOmoz 13% watched is customers. TWO. VIEWING TIME For those who viewed one SEOmoz video, the average engagement time was: 5% watched THREE. 6 min. 2 sec. For those who watched more than one SEOmoz video, the average engagement time was: 2.6% 35 min. 51 sec. watched FOUR. the average amount of minutes spent watching just one video. This is nearly 7.1% watched more than FIVE. WHERE ARE THE VIEWERS FROM? 37.5% 12% HOW TO CONVERT AN UNTAPPED MARKET UNITED STATES UNITED KINGDON Among those who watched at least one SEOmoz video: 3.9% 3,5% 42.4% 30% GERMANY CANADA never had a had the opportunity, but didn't. chance to view 3,5% 2.9% another video. INTO FAITHFUL VIEWERS INDIA METHERLANDS 27.7% 2.7% 34% viewed more than one video. AUSTRALIA OTHERS TIPS ON GETTING PEOPLE TO STAY GLUED TO YOUR WEB VIDEO SERIES WATCH MORE SIGN UP FOR EMAIL NGXT TİME EPISODES HERE ON . 1) Suggest similar and related videos on the same page. 2) Inspire viewers to want to investigate further with a cliffhanger or a preview. 3) In each post with a video, provide a link to a landing page containing a playlist with the full video series. 4) Entice people to sign up for email notifications when new videos in the series are released. WISTIA Created By SOURCES: WISTIA.COM | SEOMOZORG COLUMN FIVE SHARE VIDEO LIKE A BOSS THE ROAD TO MOZ SEOMOZ'S PATH TO CREATING A SUCCESSFUL WEB VIDEO FOLLOWING A few years ago, popular search engine optimization software company SEOmoz started an innovative series of blog posts they called "Whiteboard Fridays," offering informative industry videos about everything from Google's page rank tips to search engine penalties. They have since grown to a vibrant community of more than 10,000 customers. Observing the behavior of their customer base, what can SEOmoz teach businesses about creating a successful online video series? SEOMOZ PAYING CUSTOMERS GROW OVER THE YEARS VIEWERS: BY THE NUMBERS 14,000 From August 2010 to August 2011, there were: 491,147 7,400 4,000 visitors to pages containing SEOmoz videos. 2,000 2008 2009 2010 2011* 26.9% Of *Projocted those watched at least ONE video. THE BREAK DOWN And among those who Of those who watched at least one watched at least one video: SEOmoz video... 36,495 72.3% viewed only ONE. people viewed two or more videos. This the number audience of SEOmoz 13% watched is customers. TWO. VIEWING TIME For those who viewed one SEOmoz video, the average engagement time was: 5% watched THREE. 6 min. 2 sec. For those who watched more than one SEOmoz video, the average engagement time was: 2.6% 35 min. 51 sec. watched FOUR. the average amount of minutes spent watching just one video. This is nearly 7.1% watched more than FIVE. WHERE ARE THE VIEWERS FROM? 37.5% 12% HOW TO CONVERT AN UNTAPPED MARKET UNITED STATES UNITED KINGDON Among those who watched at least one SEOmoz video: 3.9% 3,5% 42.4% 30% GERMANY CANADA never had a had the opportunity, but didn't. chance to view 3,5% 2.9% another video. INTO FAITHFUL VIEWERS INDIA METHERLANDS 27.7% 2.7% 34% viewed more than one video. AUSTRALIA OTHERS TIPS ON GETTING PEOPLE TO STAY GLUED TO YOUR WEB VIDEO SERIES WATCH MORE SIGN UP FOR EMAIL NGXT TİME EPISODES HERE ON . 1) Suggest similar and related videos on the same page. 2) Inspire viewers to want to investigate further with a cliffhanger or a preview. 3) In each post with a video, provide a link to a landing page containing a playlist with the full video series. 4) Entice people to sign up for email notifications when new videos in the series are released. WISTIA Created By SOURCES: WISTIA.COM | SEOMOZORG COLUMN FIVE SHARE VIDEO LIKE A BOSS THE ROAD TO MOZ SEOMOZ'S PATH TO CREATING A SUCCESSFUL WEB VIDEO FOLLOWING A few years ago, popular search engine optimization software company SEOmoz started an innovative series of blog posts they called "Whiteboard Fridays," offering informative industry videos about everything from Google's page rank tips to search engine penalties. They have since grown to a vibrant community of more than 10,000 customers. Observing the behavior of their customer base, what can SEOmoz teach businesses about creating a successful online video series? SEOMOZ PAYING CUSTOMERS GROW OVER THE YEARS VIEWERS: BY THE NUMBERS 14,000 From August 2010 to August 2011, there were: 491,147 7,400 4,000 visitors to pages containing SEOmoz videos. 2,000 2008 2009 2010 2011* 26.9% Of *Projocted those watched at least ONE video. THE BREAK DOWN And among those who Of those who watched at least one watched at least one video: SEOmoz video... 36,495 72.3% viewed only ONE. people viewed two or more videos. This the number audience of SEOmoz 13% watched is customers. TWO. VIEWING TIME For those who viewed one SEOmoz video, the average engagement time was: 5% watched THREE. 6 min. 2 sec. For those who watched more than one SEOmoz video, the average engagement time was: 2.6% 35 min. 51 sec. watched FOUR. the average amount of minutes spent watching just one video. This is nearly 7.1% watched more than FIVE. WHERE ARE THE VIEWERS FROM? 37.5% 12% HOW TO CONVERT AN UNTAPPED MARKET UNITED STATES UNITED KINGDON Among those who watched at least one SEOmoz video: 3.9% 3,5% 42.4% 30% GERMANY CANADA never had a had the opportunity, but didn't. chance to view 3,5% 2.9% another video. INTO FAITHFUL VIEWERS INDIA METHERLANDS 27.7% 2.7% 34% viewed more than one video. AUSTRALIA OTHERS TIPS ON GETTING PEOPLE TO STAY GLUED TO YOUR WEB VIDEO SERIES WATCH MORE SIGN UP FOR EMAIL NGXT TİME EPISODES HERE ON . 1) Suggest similar and related videos on the same page. 2) Inspire viewers to want to investigate further with a cliffhanger or a preview. 3) In each post with a video, provide a link to a landing page containing a playlist with the full video series. 4) Entice people to sign up for email notifications when new videos in the series are released. WISTIA Created By SOURCES: WISTIA.COM | SEOMOZORG COLUMN FIVE SHARE VIDEO LIKE A BOSS THE ROAD TO MOZ SEOMOZ'S PATH TO CREATING A SUCCESSFUL WEB VIDEO FOLLOWING A few years ago, popular search engine optimization software company SEOmoz started an innovative series of blog posts they called "Whiteboard Fridays," offering informative industry videos about everything from Google's page rank tips to search engine penalties. They have since grown to a vibrant community of more than 10,000 customers. Observing the behavior of their customer base, what can SEOmoz teach businesses about creating a successful online video series? SEOMOZ PAYING CUSTOMERS GROW OVER THE YEARS VIEWERS: BY THE NUMBERS 14,000 From August 2010 to August 2011, there were: 491,147 7,400 4,000 visitors to pages containing SEOmoz videos. 2,000 2008 2009 2010 2011* 26.9% Of *Projocted those watched at least ONE video. THE BREAK DOWN And among those who Of those who watched at least one watched at least one video: SEOmoz video... 36,495 72.3% viewed only ONE. people viewed two or more videos. This the number audience of SEOmoz 13% watched is customers. TWO. VIEWING TIME For those who viewed one SEOmoz video, the average engagement time was: 5% watched THREE. 6 min. 2 sec. For those who watched more than one SEOmoz video, the average engagement time was: 2.6% 35 min. 51 sec. watched FOUR. the average amount of minutes spent watching just one video. This is nearly 7.1% watched more than FIVE. WHERE ARE THE VIEWERS FROM? 37.5% 12% HOW TO CONVERT AN UNTAPPED MARKET UNITED STATES UNITED KINGDON Among those who watched at least one SEOmoz video: 3.9% 3,5% 42.4% 30% GERMANY CANADA never had a had the opportunity, but didn't. chance to view 3,5% 2.9% another video. INTO FAITHFUL VIEWERS INDIA METHERLANDS 27.7% 2.7% 34% viewed more than one video. AUSTRALIA OTHERS TIPS ON GETTING PEOPLE TO STAY GLUED TO YOUR WEB VIDEO SERIES WATCH MORE SIGN UP FOR EMAIL NGXT TİME EPISODES HERE ON . 1) Suggest similar and related videos on the same page. 2) Inspire viewers to want to investigate further with a cliffhanger or a preview. 3) In each post with a video, provide a link to a landing page containing a playlist with the full video series. 4) Entice people to sign up for email notifications when new videos in the series are released. WISTIA Created By SOURCES: WISTIA.COM | SEOMOZORG COLUMN FIVE SHARE VIDEO LIKE A BOSS