The Road To A Great Kickstarter

THE ROAD TO A GREAT KICKSTARTER THOUGH YOU DON'T LOSE MUCH IF YOUR KICKSTARTER FAILS, THERE IS A LOT AT STAKE: SINCE IT HAS STARTED, KICKSTARTER HAS: RAISED $871 MILLION FOR PROJECTS. SUCCESSFULLY FUNDED 51,676 PROJECTS. HAD 12,034,718 TOTAL PLEDGES. PROJECTS WITH THE HIGHEST SUCCESS RATES RAISE LESS THAN $10,000 33,140 Successful Funded Projects 6,790 5,692 5,118 885 51 $1m raised. $1,000 to $9,999 raised. $10,000 to $19,999 raised. $20,000 to $99,999 raised. Less than $100k to $1,000 raised. $999,999 raised. OF KICKSTARTER PROJECTS: 80% WILL REACH 100% OF FUNDING. OF THE PROJECTS THAT REACH AT LEAST 20%... 80 20 percentage of goal funded 10% of projects finish having never received a single dollar. 98% WILL REACH 100% OF FUNDING. OF THE PROJECTS THAT REACH AT LEAST 60%... b0 percentage of goal funded KICKSTARTER IS ALL OR NOTHING YOU ARE ONLY FUNDED IF YOU RAISE $1 SHORT, AND YOU DO NOT GET 100% ANY MONEY AT ALL CINVESTORS ARE NEVER CHARGED UNTIL THE PROJECT IS 100% FUNDEDI. OF YOUR GOAL. 56% OF KICKSTARTERS FAIL WHAT DO THE "LIKE THEY ALWAYS SAY, A GOOD 44% PITCH IS A GOOD STORY" -TIM SCHAFER OF SUCCESSFUL KICKSTARTERS DO RAISED$3.3 MIL THAT MAKES THEM SUCCESSFUL? ON KICKSTARTER WHAT STEPS TO TAKE EXPLAIN... THE NEED WHY THE PRODUCT HAS TO BE MADE. Make sure the pitch is clear. Leave no room for doubt. THE PROCESS WHY THE PRODUCT HAS TO BE MADE IN A CERTAIN WAY. Your approach needs to be unique. YOURSELF WHY YOUR TEAM IS THE ONE-AND-ONLY TEAM TO MAKE IT. Show what your team can bring that others can't. Show why you are the best team to bring the vision to life. THE URGENCY WHY IT'S CRITICAL THE PRODUCT IS MADE NOW. There needs to be a sense of urgency for people to fund. Have a strong call to action. THE DREAM THAT IT IS MORE THAN A PRODUCT: IT IS AN EVENT. Get people emotionally and financially involved. Make it worth the funders time and support. MAKE AN AWESOME KICKSTARTER VIDEO BE GENUINE. Successful campaigns create an emotional connection between backers and creators. Arrogance will prevent connection. "People are backing you, your story, and your vision. The pitch video may very well be your only chance to have a 'face to face' interaction with them." - Nathaniel Hansen (Filmmaker involved in dozens of successful Kickstarters) FIND HELP AND PAY ATTENTION TO DETAILS. Hire media professionals to make the video. If not, make it as solid as possible: clean audio, good lighting, smooth transitions. Poor quality will distract. ENGAGE QUICKLY. Be compelling in the first 10 seconds. THIS IS YOUR ONE CHANCE TO IMPRESS. Plan well. Your job is to inspire action. SET REALISTIC GOALS AND REWARDS BECAUSE KICKSTARTER IS ALL OR NOTHING.. Undershoot your goal. MAKE DEADLINES FEASIBLE. Hit them on time. Investors want to see results. GIVE SUPPORTERS SOMETHI GOOD. Don't offer too much or too little to supporters. Personalize rewards. WHY DO COMPANIES WITH VENTURE CAPITAL START KICKSTARTERS? FOR THE "CROWD" PART OF CROWDFUNDING. KICKSTARTER IS EVOLVING BEYOND THE MONEY INTO A MARKETING AND DEMAND-FORECASTING PLATFORM. KICKSTARTER IS A WAY TO EXPERIMENT. Reach audiences. Raise awareness. ALREADY HAVE MONEY? SO TARGET LOW. Helps with forecasting demand. Gives idea of how popular product will be. 444 CREATE BUZZ. Keep in constant contact with funders. kickstarter.com/blog BIT REBELS kickstarter.com/help/stats cnbc.com/id/48725154/page/2 w w w. BITREBELS.COM kickstarter.com/help/faq/kickstarter+basics kickstarter.com/discover/most-funded?ref=sidebar fastcompany.com/3003858/how-make-kickass-kickstarter-video dailydot.com/business/15-keys-kickstarter-success-studio-neat/ DEVELOPED BY money.cnn.com/interactive/technology/kickstarter-projects-shipping/ NOWSOURCING fastcompany.com/3005979/crowdsourcing-your-way-more-effective-leadership rudebaguette.com/2013/09/09/lima-top-10-kickstarter-most-funded-technology/ money.cnn.com/2012/12/18/technology/innovation/kickstarter-ship-delay/index.html pcworld.com/article/2013400/6-kickstarter-nightmares-and-how-to-prevent-them.html forbes.com/sites/drewhendricks/2013/09/11/five-essential-tips-for-a-successful-kickstarter-campaign/ pandodaily.com/2013/04/18/crowdfunding-for-the-crowd-not-the-funds-why-lively-launched-on-kickstarter-after-raising-vc-money/ design3.com/industry-insight/double-fine-productions/item/2516-tim-schafer%E2%80%99s-top-5-pitch-tips-for-kickstarter-success