The Rise of the Social Food Truck

*Social THE RISE OF THE FOOD TRUCK 2008 2010 2011 OCTOBER JANUARY 16 JUNE JUNE 9 JUNE 21 (4) Trucks like New York's Rickshaw Police ask many food trucks to L.A. food trucks must receive a health inspection grade, like all L.A. Zagat's newest edition adds a Dumpling Bar and Los Angeles' Kogi BBQ spawn a Pera Turkish Taco Truck gets the first food truck liquor license in New York Food trucks hit Disneyland for their two-month "Glow Fest Celebration" relocate, citing a May 24 New York transportation ruling that allows no vehicle vendors to park and sell new category: Food Truck Reviews gourmet food truck media frenzy. brick-and-mortar restaurants. at a meter. OTHER NAMES $ COST * BUSIEST DAY A standard, used hot dog style cart costs about $2,000 to buy, while refurbished trucks for mobile kitchen SU MON. mobile canteen roach coach grease truck driving and vending can run more than $40,000. TH catering truck New trucks often cost more than $75,000. SA 72 MOST INFLUENTIAL TRUCKS OF 2010 (ACCORDING TO KLOUT) 1 The Grilled Cheese Truck, L.A. 4 Schnitzel & Things, N.Y. OF TRUCKS ACCEPT 2 The Big Gay Ice Cream Truck, N.Y. 5 Nom Nom Truck, L.A. CASH ONLY 3 Kogi BBQ, L.A. STREET FOOD IS EATEN BY ALMOST 2.5 BILLION PEOPLE EVERY DAY FOOD AND AGRICULTURE ORGANIZATION OF THE UN BUZZWORD LAVENDER BURRATA CHEESE INGREDIENTS ON FOOD TRUCK MENUS UMAMI • PEPPADEW MACARONS • GRITS ICE POPS ZAGAT'S 2011 FOOD TRUCK FAVORITES IN FAVORITES IN FAVORITES IN SAN FRANCISCO LOS ANGELES NEW YORK Border Grill Wafels & Dinges El Tonayense RoliRoti Flying Pig Street Sweets Spencer on the Go! Phamish Van Leeuwen Ice Cream Let's Be Frank Kogi BBQ • 28% of those surveyed frequent gourmet food trucks • 23% of those surveyed follow food trucks via Twitter and Facebook Mashable Infographics SOURCES mobile-cuisine.com Fox OC Register IRS UN Illustrated by @lamccormack Research by Stephanie Buck New York Post MSNBC New York Times Klout Zagat