The Rise of Google

The Rise of Google Google headquarters is nicknamed Founded in September 4, 1998 Googleplex Google operates 70 offices in Co-Founders Larry Page & Sergey Brin more than 40 INTERESTING countries FACTS First funding was for US$100,000 by Andy Bechtolsheim co-founder of Sun Microsystems in 1998. ABOUT GOOGLE Google was initially named BackRub Started Craig Silverstein was the first employee operations in Susan Wojcicki's Google originated from a misspelling of the word "googol" garage Google Algorithm Evolution 2002 1st Documented Update - September 2002 Before "Boston" (1the first named update), there was a major shuffle in 2002. The details are unclear, but this appeared to be more than the monthly Google Dance and PageRank update. 2003 Boston – February 2003 Before "Boston" (the first named update), there was a major shuffle in 2002.The details are unclear, but this appeared to be more than the monthly Google Dance and PageRank update. Cassandra - April 2003 Google cracked down on some basic link-quality issues, such as massive linking from co-owned domains. Cassandra also came down hard on hidden text and hidden links. Dominic – May 2003 While many changes were observed in May, the exact nature of Dominic was unclear. Google bots "Freshbot" and "Deepcrawler" scoured the web, and many sites reported bounces. The way Google counted or reported backlinks seemed to change dramatically. Esmerelda – June 2003 This marked the last of the regular monthly Google updates, as a more continuous update process began to emerge. The "Google Dance" was replaced with "Everflux". Esmerelda probably heralded some major infrastructure changes at Google. Fritz - July 2003 The monthly "Google Dance" finally came to an end with the "Fritz" update. Instead of completely overhauling the index on a roughly monthly basis, Google switched to an incremental approach. The index was now changing daily. Florida – November 2003 This was the update that put updates (and probably the SE0 industry) on the map. Many sites lost ranking, and business owners were furious. Florida sounded the death knell for low-value late 90s SEO tactics, like keyword stuffing, and made the game a whole lot more interesting. 2004 Austin – January 2004 Google continued to crack-down on deceptive on-page tactics, including invisible text and META-tag stuffing. Some speculated that Google put the "Hilltop" algo- rithm into play and began to take page relevance seriously. Brandy – February 2004 Google rolled out a variety of changes, including a massive index expansion, Latent Semantic Indexing (LSI), increased attention to anchor text relevance, and the concept of link "neighborhoods." LSI expanded Google's ability to understand synonyms and took keyword analysis to the next level. 2005 Nofollow – January 2005 To combat spam and control outbound link quality, Google, Yahoo, and Microsoft collectively introduce the "nofollow" attribute. Nofollow helps clean up unvouched for links, including spammy blog comments. Allegra – February 2005 Webmasters witnessed ranking changes, but the specifics of the update were unclear. Some thought Allegra affected the "sandbox" while others believer that LSI had been tweaked. Additionally, some speculated that Google was beginning to penalize suspicious links. Bourbon – May 2005 Webmaster World members speculated that Bourbon changed how duplicate content and non-canonical (www vs. non-www) URLS were treated. XML Sitemaps – June 2005 Google allowed webmasters to submit XML sitemaps via Webmaster Tools. bypassing traditional HTML sitemaps, and giving SEOS direct (albeit minor) influence over crawling and indexation. Gilligan – Sept 2005 Also called the "False" update ? webmasters saw changes (probably ongoing), but Google claimed no major algorithm update occurred. Jagger – October 2005 Google released a series of updates, mostly targeted at low-quality links, including reciprocal links, link farms, and paid links. Jagger rolled out in at ieusi 5 stages, from roughly September to November of 2005, with the greatest impact occurring in October. Big Daddy – December 2005 Technically, Big Daddy was an infrastructure update (like the more recent "Caffeine"), and it rolled out over a few months, wrapping up in March of 2006. Big Daddy changed the way Google handled URL canonicalization, redirects (301/302) and other technical issues 2007 Buffy – June 2007 In honor of Vanessa Fox leaving Google, the "Buffy" update was christened. 2008 Dewey-April 2008 It was suspected that Google was pushing its own internal properties, including Google Books, but the evidence of that was limited. 2009 Vince – February 2009 SEOS reported a major update that seemed to strongly favor big brands. Matt Cutts called Vince a "minor change", but others felt it had profound, long-term implications. Caffeine (Preview) - August 2009 Google released a preview of a massive infrastructure change, designed to speed crawling, expand the index, and integrate indexation and ranking in nearly real-time. 2010 May Day – May 2010 In late April and early May, webmasters noticed significant drops in their long-tail traffic. Sites with large-scale thin content seemed to be hit especially hard, fore- shadowing the Panda update. Caffeine (Rollout) – June 2010 After months of testing, Google finished rolling out the Caffeine infrastructure. Caf- feine not only boosted Google's raw speed, but integrated crawling and index- ation much more tightly, resulting in (according to Google) a 50% fresher index. 2011 Panda – February 23, 2011 A major algorithm update hit sites hard, affecting up to 12% of search results (a number that came directly from Google). Panda seemed to crack down on thin content, content farms, sites with high ad-to-content ratios, and a number of other quality issues. Schema.org – June 2, 2011 Google, Yahoo and Microsoft jointly announced support for a consolidated ap- proach to structured data. They also created a number of new "schemas", in an apparent bid to move toward even richer search results. Freshness Update – November 3, 2011 Google announced that an algorithm change rewarding freshness would impact up to 35% of queries. This update primarily affected time-sensitive results, but signaled a much stronger focus on recent content. 2012 Venice - February 27, 2012 As part of their monthly update, Google mentioned code-name "Venice". This local update appeared to more aggressively localize organic results and more tightly integrate local search data. Penguin -April 24, 2012 Google Penguin adjusted a number of spam factors, including keyword stuffing, and impacted an estimated 3.1% of English queries. 2013 "Phantom" – May 9, 2013 In the period around May 9th, there were many reports of an algorithm update. The exact nature of this update was unknown, but many sites reported significant traffic loss. "Payday Loan" Update – June 11, 2013 Google announced a targeted algorithm update to take on niches with notoriously spammy results, specifically mentioning payday loans and porn. Hummingbird – August 20, 2013 Google suggested that the "Hummingbird" update rolled out about a month earlier. Hummingbird has been compared to Caffeine, and seems to be a core algorithm update that may power changes to semantic search and the Knowledge Graph. Google Brand Value 2005-2013 100 - % Change in Brand Value 90- 80 - 70- 60 - 46% 50 - 44% 38% 43% 40 - 36% 34% 30 - 25% 27% 26% 20 - 10- 2005 2006 2007 2008 2009 2010 2011 2012 2013 $100bn Brand Value (US$ in bn) $90bn 93.291 $80bn $70bn 69.726 $60bn - $50bn - 43.557 $40bn 55.317 $30bn 25.590 31.980 $20bn - 8.461 12.376 $10bn 17.837 2005 2006 2007 2008 2009 2010 2011 2012 2013 Top Ranking 2 10- 10 15- 20 - 20 25- 24 30 - 35 - 38 40+ 2005 2006 2007 2008 2009 2010 2011 2012 2013 Google vis-à-vis top 10 Brands: 120k Apple • Google • Coca-Cola IBM • Microsoft • GE • McDonald's Samsung • Intel • Toyota 100k 80k 60k 40k 20k Ok 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Top 5 Country Acquisitions 95 #1 Acquisitions Over 130 acquisitions in 15 years spending over US$23 billion On average, more than one company per week since 2010 #2 Acquisitions Acquisitions include companies from over 15 countries including US, France, Germany, Canada, US, Ireland, Israel and Korea. #3 Acquisitions Largest acquisition was Motorola Mobility for $12.5 billion 3 #4 Acquisitions Other big acquisitions include DoubleClick for US$3.1 billion, YouTube for US$1.6 billion and Waze for US$1.3 billion 3 #5 Acquisitions Employees at Google 60K Staff Count 54,604 50K 40K 44,777 ЗОК 32,467 20,164 21,805 20K 16,805 19,786 10K 10,674 10 40 150 284 682 1,628 1,907 4,183 1998 2000 2006 2008 300% 300% 275% Staff Percentage 250% 200% 155% 140% 139% 150% 119% 100% 89% 50% 57%O 49% 68% 20% 10% 17% -2% -18%O -50% 1998 1999 2001 2002 2003 2004 2006 2007 2010 2011 2012 2000 Google Logo Evolution Google 2010 1999 Google 1998-1999 Google! 1998 Google Sources: http://www.interbrand.com/en/best-global-brands/2013/ BGB-Interactive-Charts.aspx http://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Google http://en.wikipedia.org/wiki/Google http://moz.com/google-algorithm-change http://www.interbrand.com/ Created by: SurveyCrest www.surveycrest.com s and Acquisitions by Google Mergers 1999 2001 2002 2003 2004 2005 2007 2009 2010 2011 2012 2013 2005 2008 2009 2013