The Rise of Gift Receipts

The Rise of Gift Receipts Gift givers have long wrestled with a holiday dilemma: should you include gift receipts with holiday presents? Some shoppers can't stand the thought of someone wanting to return their gifts, while others want their friends and family to decide for themselves. Yet recent research shows that gift receipts were more popular in 2011 than ever before. Gift Receipts Up in 2011 More shoppers used gift receipts in 2011 than in any year since 2006, when the National Retail Federation began studying gift receipts. When giving a gift, do you enclose a gift receipt or the original receipt? "Gift givers would rather their loved ones enjoy and make the most out of their gift than feel guilty for returning it, and providing a gift receipt 50% 40% SOME OF THE TIME 34.7% 30% guarantees a seamless and MOST OF THE TIME 27.2% efficient return process.' RARELY -NRF PRESIDENT AND CEO MATTHEW SHAY 20% 20.1% NEVER 18% 2006 2007 2008 2009 2010 2011 What Percentage of Gifts Did Shoppers Return? Interestingly, while more gift receipts were given, it appears that not very many of them were used. Only 6 in 10 or 64.5 percent of holiday shoppers said they didn't return a single gift last holiday season. What percentage of gifts that you received during last year's winter holiday season did you end up returning? 2006 2007 2008 2009 2010 2011 62.4% 64.3% 65.2% 67.1% 66.3% 64.5% RETURNED NO GIFTS RETURNED 1%-2% OF GIFTS 14.2% 12.8% 13.2% 12.8% 12.1% 12.1% RETURNED 3%-5% OF GIFTS 8.2% 8.2% 7.3% 7% 7.2% 7.4% RETURNED 6%-10% OF GIFTS 7% 6% 6.8% 5.8% 6.4% 6.8% RETURNED 11%-15% OF GIFTS 2.7% 2.7% 2.2% 2.3% 2.5% 2.9% RETURNED 16%–20% OF GIFTS 2.1% 2.3% 1.9% 1.9% 1.9% 2.5% RETURNED 21%–25% OF GIFTS 1.7% 1.4% 1.6% 1.5% 1.4% 1.6% RETURNED 26%-50% OF GIFTS 0.9% 1.3% 1% 1.1% 1.3% 1.2% RETURNED 51%–75% OF GIFTS 0.5% 0.7% 0.5% 0.4% 0.7% 0.6% RETURNED 76%–100% OF GIFTS 0.3% 0.3% 0.3% 0.2% 0.4% 0.4% How Many Shoppers Think Store Return Policies Are Fair? Shoppers who do return gifts are finding that store return policies are fair and accommodating of their needs. Do you find stores' return policies to be fair? 11.8% NO! 12.7% NO! 12.8% NO! 12.1% NO! 11.6% NO! 9.9% NO! 2006 2007 2008 2009 2010 2011 88.2% YES! 87.3% YES! 87.2% YES! 87.9% YES! 88.4% YES! 90.1% YES! While more gift receipts were included with presents this holiday season, shoppers are also happier with the gifts they receive and less likely to return them-for now. L Lemon SOURCE: GIFT RECEIPTS MORE POPULAR THAN EVER AMONG HOLIDAY SHOPPERS BY NRF The Rise of Gift Receipts Gift givers have long wrestled with a holiday dilemma: should you include gift receipts with holiday presents? Some shoppers can't stand the thought of someone wanting to return their gifts, while others want their friends and family to decide for themselves. Yet recent research shows that gift receipts were more popular in 2011 than ever before. Gift Receipts Up in 2011 More shoppers used gift receipts in 2011 than in any year since 2006, when the National Retail Federation began studying gift receipts. When giving a gift, do you enclose a gift receipt or the original receipt? "Gift givers would rather their loved ones enjoy and make the most out of their gift than feel guilty for returning it, and providing a gift receipt 50% 40% SOME OF THE TIME 34.7% 30% guarantees a seamless and MOST OF THE TIME 27.2% efficient return process.' RARELY -NRF PRESIDENT AND CEO MATTHEW SHAY 20% 20.1% NEVER 18% 2006 2007 2008 2009 2010 2011 What Percentage of Gifts Did Shoppers Return? Interestingly, while more gift receipts were given, it appears that not very many of them were used. Only 6 in 10 or 64.5 percent of holiday shoppers said they didn't return a single gift last holiday season. What percentage of gifts that you received during last year's winter holiday season did you end up returning? 2006 2007 2008 2009 2010 2011 62.4% 64.3% 65.2% 67.1% 66.3% 64.5% RETURNED NO GIFTS RETURNED 1%-2% OF GIFTS 14.2% 12.8% 13.2% 12.8% 12.1% 12.1% RETURNED 3%-5% OF GIFTS 8.2% 8.2% 7.3% 7% 7.2% 7.4% RETURNED 6%-10% OF GIFTS 7% 6% 6.8% 5.8% 6.4% 6.8% RETURNED 11%-15% OF GIFTS 2.7% 2.7% 2.2% 2.3% 2.5% 2.9% RETURNED 16%–20% OF GIFTS 2.1% 2.3% 1.9% 1.9% 1.9% 2.5% RETURNED 21%–25% OF GIFTS 1.7% 1.4% 1.6% 1.5% 1.4% 1.6% RETURNED 26%-50% OF GIFTS 0.9% 1.3% 1% 1.1% 1.3% 1.2% RETURNED 51%–75% OF GIFTS 0.5% 0.7% 0.5% 0.4% 0.7% 0.6% RETURNED 76%–100% OF GIFTS 0.3% 0.3% 0.3% 0.2% 0.4% 0.4% How Many Shoppers Think Store Return Policies Are Fair? Shoppers who do return gifts are finding that store return policies are fair and accommodating of their needs. Do you find stores' return policies to be fair? 11.8% NO! 12.7% NO! 12.8% NO! 12.1% NO! 11.6% NO! 9.9% NO! 2006 2007 2008 2009 2010 2011 88.2% YES! 87.3% YES! 87.2% YES! 87.9% YES! 88.4% YES! 90.1% YES! While more gift receipts were included with presents this holiday season, shoppers are also happier with the gifts they receive and less likely to return them-for now. L Lemon SOURCE: GIFT RECEIPTS MORE POPULAR THAN EVER AMONG HOLIDAY SHOPPERS BY NRF The Rise of Gift Receipts Gift givers have long wrestled with a holiday dilemma: should you include gift receipts with holiday presents? Some shoppers can't stand the thought of someone wanting to return their gifts, while others want their friends and family to decide for themselves. Yet recent research shows that gift receipts were more popular in 2011 than ever before. Gift Receipts Up in 2011 More shoppers used gift receipts in 2011 than in any year since 2006, when the National Retail Federation began studying gift receipts. When giving a gift, do you enclose a gift receipt or the original receipt? "Gift givers would rather their loved ones enjoy and make the most out of their gift than feel guilty for returning it, and providing a gift receipt 50% 40% SOME OF THE TIME 34.7% 30% guarantees a seamless and MOST OF THE TIME 27.2% efficient return process.' RARELY -NRF PRESIDENT AND CEO MATTHEW SHAY 20% 20.1% NEVER 18% 2006 2007 2008 2009 2010 2011 What Percentage of Gifts Did Shoppers Return? Interestingly, while more gift receipts were given, it appears that not very many of them were used. Only 6 in 10 or 64.5 percent of holiday shoppers said they didn't return a single gift last holiday season. What percentage of gifts that you received during last year's winter holiday season did you end up returning? 2006 2007 2008 2009 2010 2011 62.4% 64.3% 65.2% 67.1% 66.3% 64.5% RETURNED NO GIFTS RETURNED 1%-2% OF GIFTS 14.2% 12.8% 13.2% 12.8% 12.1% 12.1% RETURNED 3%-5% OF GIFTS 8.2% 8.2% 7.3% 7% 7.2% 7.4% RETURNED 6%-10% OF GIFTS 7% 6% 6.8% 5.8% 6.4% 6.8% RETURNED 11%-15% OF GIFTS 2.7% 2.7% 2.2% 2.3% 2.5% 2.9% RETURNED 16%–20% OF GIFTS 2.1% 2.3% 1.9% 1.9% 1.9% 2.5% RETURNED 21%–25% OF GIFTS 1.7% 1.4% 1.6% 1.5% 1.4% 1.6% RETURNED 26%-50% OF GIFTS 0.9% 1.3% 1% 1.1% 1.3% 1.2% RETURNED 51%–75% OF GIFTS 0.5% 0.7% 0.5% 0.4% 0.7% 0.6% RETURNED 76%–100% OF GIFTS 0.3% 0.3% 0.3% 0.2% 0.4% 0.4% How Many Shoppers Think Store Return Policies Are Fair? Shoppers who do return gifts are finding that store return policies are fair and accommodating of their needs. Do you find stores' return policies to be fair? 11.8% NO! 12.7% NO! 12.8% NO! 12.1% NO! 11.6% NO! 9.9% NO! 2006 2007 2008 2009 2010 2011 88.2% YES! 87.3% YES! 87.2% YES! 87.9% YES! 88.4% YES! 90.1% YES! While more gift receipts were included with presents this holiday season, shoppers are also happier with the gifts they receive and less likely to return them-for now. L Lemon SOURCE: GIFT RECEIPTS MORE POPULAR THAN EVER AMONG HOLIDAY SHOPPERS BY NRF The Rise of Gift Receipts Gift givers have long wrestled with a holiday dilemma: should you include gift receipts with holiday presents? Some shoppers can't stand the thought of someone wanting to return their gifts, while others want their friends and family to decide for themselves. Yet recent research shows that gift receipts were more popular in 2011 than ever before. Gift Receipts Up in 2011 More shoppers used gift receipts in 2011 than in any year since 2006, when the National Retail Federation began studying gift receipts. When giving a gift, do you enclose a gift receipt or the original receipt? "Gift givers would rather their loved ones enjoy and make the most out of their gift than feel guilty for returning it, and providing a gift receipt 50% 40% SOME OF THE TIME 34.7% 30% guarantees a seamless and MOST OF THE TIME 27.2% efficient return process.' RARELY -NRF PRESIDENT AND CEO MATTHEW SHAY 20% 20.1% NEVER 18% 2006 2007 2008 2009 2010 2011 What Percentage of Gifts Did Shoppers Return? Interestingly, while more gift receipts were given, it appears that not very many of them were used. Only 6 in 10 or 64.5 percent of holiday shoppers said they didn't return a single gift last holiday season. What percentage of gifts that you received during last year's winter holiday season did you end up returning? 2006 2007 2008 2009 2010 2011 62.4% 64.3% 65.2% 67.1% 66.3% 64.5% RETURNED NO GIFTS RETURNED 1%-2% OF GIFTS 14.2% 12.8% 13.2% 12.8% 12.1% 12.1% RETURNED 3%-5% OF GIFTS 8.2% 8.2% 7.3% 7% 7.2% 7.4% RETURNED 6%-10% OF GIFTS 7% 6% 6.8% 5.8% 6.4% 6.8% RETURNED 11%-15% OF GIFTS 2.7% 2.7% 2.2% 2.3% 2.5% 2.9% RETURNED 16%–20% OF GIFTS 2.1% 2.3% 1.9% 1.9% 1.9% 2.5% RETURNED 21%–25% OF GIFTS 1.7% 1.4% 1.6% 1.5% 1.4% 1.6% RETURNED 26%-50% OF GIFTS 0.9% 1.3% 1% 1.1% 1.3% 1.2% RETURNED 51%–75% OF GIFTS 0.5% 0.7% 0.5% 0.4% 0.7% 0.6% RETURNED 76%–100% OF GIFTS 0.3% 0.3% 0.3% 0.2% 0.4% 0.4% How Many Shoppers Think Store Return Policies Are Fair? Shoppers who do return gifts are finding that store return policies are fair and accommodating of their needs. Do you find stores' return policies to be fair? 11.8% NO! 12.7% NO! 12.8% NO! 12.1% NO! 11.6% NO! 9.9% NO! 2006 2007 2008 2009 2010 2011 88.2% YES! 87.3% YES! 87.2% YES! 87.9% YES! 88.4% YES! 90.1% YES! While more gift receipts were included with presents this holiday season, shoppers are also happier with the gifts they receive and less likely to return them-for now. L Lemon SOURCE: GIFT RECEIPTS MORE POPULAR THAN EVER AMONG HOLIDAY SHOPPERS BY NRF The Rise of Gift Receipts Gift givers have long wrestled with a holiday dilemma: should you include gift receipts with holiday presents? Some shoppers can't stand the thought of someone wanting to return their gifts, while others want their friends and family to decide for themselves. Yet recent research shows that gift receipts were more popular in 2011 than ever before. Gift Receipts Up in 2011 More shoppers used gift receipts in 2011 than in any year since 2006, when the National Retail Federation began studying gift receipts. When giving a gift, do you enclose a gift receipt or the original receipt? "Gift givers would rather their loved ones enjoy and make the most out of their gift than feel guilty for returning it, and providing a gift receipt 50% 40% SOME OF THE TIME 34.7% 30% guarantees a seamless and MOST OF THE TIME 27.2% efficient return process.' RARELY -NRF PRESIDENT AND CEO MATTHEW SHAY 20% 20.1% NEVER 18% 2006 2007 2008 2009 2010 2011 What Percentage of Gifts Did Shoppers Return? Interestingly, while more gift receipts were given, it appears that not very many of them were used. Only 6 in 10 or 64.5 percent of holiday shoppers said they didn't return a single gift last holiday season. What percentage of gifts that you received during last year's winter holiday season did you end up returning? 2006 2007 2008 2009 2010 2011 62.4% 64.3% 65.2% 67.1% 66.3% 64.5% RETURNED NO GIFTS RETURNED 1%-2% OF GIFTS 14.2% 12.8% 13.2% 12.8% 12.1% 12.1% RETURNED 3%-5% OF GIFTS 8.2% 8.2% 7.3% 7% 7.2% 7.4% RETURNED 6%-10% OF GIFTS 7% 6% 6.8% 5.8% 6.4% 6.8% RETURNED 11%-15% OF GIFTS 2.7% 2.7% 2.2% 2.3% 2.5% 2.9% RETURNED 16%–20% OF GIFTS 2.1% 2.3% 1.9% 1.9% 1.9% 2.5% RETURNED 21%–25% OF GIFTS 1.7% 1.4% 1.6% 1.5% 1.4% 1.6% RETURNED 26%-50% OF GIFTS 0.9% 1.3% 1% 1.1% 1.3% 1.2% RETURNED 51%–75% OF GIFTS 0.5% 0.7% 0.5% 0.4% 0.7% 0.6% RETURNED 76%–100% OF GIFTS 0.3% 0.3% 0.3% 0.2% 0.4% 0.4% How Many Shoppers Think Store Return Policies Are Fair? Shoppers who do return gifts are finding that store return policies are fair and accommodating of their needs. Do you find stores' return policies to be fair? 11.8% NO! 12.7% NO! 12.8% NO! 12.1% NO! 11.6% NO! 9.9% NO! 2006 2007 2008 2009 2010 2011 88.2% YES! 87.3% YES! 87.2% YES! 87.9% YES! 88.4% YES! 90.1% YES! While more gift receipts were included with presents this holiday season, shoppers are also happier with the gifts they receive and less likely to return them-for now. L Lemon SOURCE: GIFT RECEIPTS MORE POPULAR THAN EVER AMONG HOLIDAY SHOPPERS BY NRF