The Right Impression

THE RIGHT Gmpression Today's digital consumer is connected like never before, and with the number of personal devices multiplying at a rapid rate, marketers need to reach their target audience with the right impression. AdTruth can help you recognize and deliver the right impression to the right person on the right device. But not all impressions are the same! HERE ARE A FEW OF THE MANY "FACES" OF IMPRESSIONS IN THE DIGITAL WORLD: Impression successfully delivered to Impression tha: specifically targets high purchase intent Impression that has invalid or incomplete audience data relevant customers customers HIGH VALUE IMPRESSION GOOD IMPRESSION BAD IMPRESSION TOURIST Impression that is delivered with no knowledge of the audience Impression delivered to a mobile device Impression that is delivered so low on the page it is never seen MAP LOW VALUE IMPRESSION MOBILE IMPRESSION LOST IMPRESSION Impression that is served to a specific audience segment Impression that is delivered to the correct audience segment Impression that reaches a user for the first time TARGETED IMPRESSION VALIDATED IMPRESSION FIRST IMPRESSION Impression that targets the same audience multiple times due to failure to use frequency capping Impression that is delivered through social channels like Facebook and Twitter Impression that is delivered a specific individual COME SEE THE WONDERS OF THE WORLD WASTED IMPRESSION SOCIAL IMPRESSION UNIQUE IMPRESSION Impression that converts a pros- pect to a customer Impression that drives a consumer to not be tracked Brought to you by ☆AdTruth Visit www.adtruth.com to discover the effective and consumer friendly alternative to recognizing audiences in the new age of digital consumers Find us on aAd_Truth MEANINGFUL IMPRESSION LAST IMPRESsSION