Resume - Creative Director + Marketing Professional

SKILLS RECOMMENDATIONS KATHARINA WOODWORTH | CREATIVE DIRECTOR + MARKETING PROFESSIONAL YRS Marketing Leader 20 ce my partner and I at eharina created several Since Dynamic and innovative leader with mastery in translating a company's vision into potent brand visuals. Unique ability to develop and perfect marketing requirements based on cdient input and research, and to lead cross-departmental teams to a successful execution. Experience has spanned both creative and technical environments, as well as large corporations, startups and agencies. Extensive background in responsive web/graphic design, writing, mobile and user experience. Driven to refresh the look and feel of a product, in such a way that increases the product's desirability and sales. Localization expertise in 10 languages and 16 countries. user interface and web Andean Stone Company decided to let Katharina have full control of the Writing 20 designs for our product. She was a pleasure to work with - enthusiactic, Photoshop 20 creation and design of our website, and search coped well with changing requirements and customer feedback, and delivered what we needed. We intend UX/ UI / IxD 18 engine optimization, it has skyrocketed sales and our prospects list is bipger than we expected it to be, which has resonated in sales Ilustrator 18 to use her again. HTML / CSS 17 Tim Davis, Client Program Manager Microsoft EXPERIENCE InDesign across the globe. 14 Carlo Calderon, Client Mobile Sales Executive Andean Stone Company Flash Beginner | Intermedate | Advanced Epert tos was a very high pressure environment during Kat's tenure. In spite of this she remained positive, creative, and a joy to work with. Kat is a great Katharina infuses each of her designs with an artistic element that communicates HIGHLIGHTS '87 '88 '89 90 91 92 93 94 95 96 97 98 99 00 '01 02 '03 04 05 06 07 '08 09 '10 '11 12 13 the message in a fresh and memorable way The rebranding work she did for us is stunning - epecially given the technical nature of our products. a. Designer + Creative Director @ Expedia (Egencia) b. Creative Director + Designer @ Attachmate c Creative Marketing Manager @ Vantos addition to collaborative teams and I hope to have an opportunity to work with her in the future. Drove rebranding campaign across business and channel domains for a large multinational software company Managed design development efforts of internal and contractor stafE Led design and rebranding efforts for an intemational software company. Redesigned all web presence, product documentation, corporate, investor and sales presentation colateral. Directed design development efforts of emplayees and contractors. Led rebrand and design efforts for Expedia Global Marketing • Led global website design and CMS efforts Managed designers, writers, marketing staff and contract agencies. Responsible for branding modups GUI and architecture/flow. • Designed, devekoped and supported multi-channel marketing campaigns that promoted and drove brand recognition. • Deivered thought leadership that affected the corporate travel management marietplace. • Created infographics. • Managed design and branding of new mobile products for the iPhone, Android Betsy Whitesel, Colleague Marketing Writer Attachmate Don Ledford, Colleague CTO Saved company $67,000 due to proposed guerila marketing strateges 300 boosted sales due to new designs & visual brand message 20 vears marketing eperience Vantos • Managed corporate rebranding refreshing obsolete material into a sleeker, contemporary design. Completed and updated 7 new looks (I corporate, 6 product families) in 6 months • Created presentation templates for sales, investor and corporate presentations, generating increased market share at Fortune 500 companies and public sector agencies, such as Continental Airines Walmart and KEA Reported directly to VP of Marketing, and worked dosely with developers and IT staff. • Integrated multiple portal websites into legacy software to enhance customer concept absorption, increasing customer satisfaction. INTERESTS • Coordinated writing design and revisions of technical user guide, integrating development staff input, to generate comprehensive education and training material for intermal staff, within 3 months and Mobile Web. d. Designer + Art Direction @T-Mobile e. Lead Designer + Writer @Vantek Communications f. Creative Director + Dir of Ops @ Quantania (formerly freelance) AWARDS LANGUAGES Designed, edited and maintained 10+ sites and content for the telecommunications, dectronics and marketing industries. • Propelled TheDigest.com and Telcompare. com to #I and #2 istings out of 121 million search engine referents, beating Fortune 500 competitors, such as Qwest, Verizon, TMobile, Sprint and AT&T. • Boosted site conversion by 50% and sales by 30% through visual brand messaging • Chief editor & writer for online telecommunications magazine. Reviewed over 3000 pages for consistency. • Rewrote copy and search engine optimization inoreasing online trafic by 95% and generating company-sustaining afiiate revenue within 2 months. Designed, created and maintained content and branding induding Sales, Support, product launches, internal and external web sites, extemal CDs, online help documentation and Ul ona range of Conceptualized, iustrated, designed and managed web development, graphic design and branding for 30+ businesses in the software, telecom, financial, legal, retail, real estate, arts, non-profit and biotech industries. 2010 2011 2012 SAMM Conference Marketing Support Egencia Marketing Support Expedia Excellence in Marketing wireless devices. • Designed product material packaged with purchased cel phones, transforming complex issues into easily understood formats, increasing product demand. • Interviewed and retained SMES for multiple competing projects • Optimized customer inquiry methods through aross-functional integration of reporting resources generating in-depth, easily understood product documentation. • Created U for the world's third largest healthcare manufacturer of medical monitors (Spacelabs Healthcare), music gjant FYE, software mainframe legacy EDUCATION I English: Native Certifcate Certiicate Copyediting Masters NLP Pycholog Marin NLP NYÜ I German: Fluent Attachmate andTMobile wireless. Bachelor of Arts Visul Arts & Wting The Evergreen State College WA State Certifcate Registered Counselor Certifcate SEO I Spanish: Conversant . Rebranded and updated outward- facing webstes, adhering to Web 20 standards, and optimized search engine implementation, for increased clarity of mission, expanding site trafic by 50%. • Created infographics. Web Position Gold @ KATHARINA WOODWORTH@GMAIL COM 206.4505154 4798 ELLINGTON ST. VENTURA, CA 93003