Restaurants and Technology

How Are Using Restaurants Using Technology To Grow IS YOUR RESTAURANT USING TECHNOLOGY PROPERLY? ONLINE DOMESTIC SALES GROWTH IN 2013 FOR : Papa John's Domino's 40% 45% 36% say they are more likely to use technology options in restaurants than they were two years ago OF CUSTOMERS 65% have noticed that restaurants OF CUSTOMERS offer more of these options 80% agree that restaurant technology enhances convenience OF CUSTOMERS 95% say that technology 1/3 options cause IS THE AVERAGE CUSTOMER RETURN RATE WHEN ORDERING ONLINE OF CUSTOMERS them to order takeout and delivery more often This means you can boost customer loy- alty with minimal effort, other than im- plementing an online ordering system 34% 45% say that technology makes interacting OF CUSTOMERS with OF CUSTOMERS say that technology options compel them to choose one restaurant over another restaurants more fun HOW HOT ARE MOBILE RESTAURANT LEADS? DID YOU KNOW ? More people have access to smartphones then toothbrushes.. 42% OF CUSTOMERS WHEN ASKED ABOUT THE MOST IMPORTANT MEDIUM FOR MAKING A BUYING DECISION 51% OF MOBILE USERS say it is their mobile phone use their device at the start of the purchasing process and nearly half of those rely on their mobile device all the way through the purchasing 50% are done on OF RESTAURANT SEARCHES smartphones 2/3 process OF THOSE LOOKING FOR A RESTAURANT plan on making a purchase the same day (or within minutes) A NEW GENERATION OF CUSTOMERS THE AMAZON GENERATION WINDOW OF OPPORTUNITY MORE THAN 50% Millennials don't remember a time when there was no Amazon.com. The result: they expect a user-centric, friction-free experience with their business transactions. OF MILLENNIALS make their buying L decision in the six-hour window before they eat 29% OF THAT GROUP admit that the window is closer to one-hour O Getting your message to them when they are deciding is important Millennials are loyal, so much so that they don't need or care a lot about loyalty programs. A friction-free experience is much more important. LOYALTY SOURCES • http://www.restaurant.org/News-Research/Research/Facts-at-a-Glance • http://www.fool.com/investing/general/2014/01/13/3-companies-cashing-in-on-online-ordering.aspx • http://www.restaurant.org/News-Research/News/New-research-shows-restaurant-technology-plays-par • http://www.fastcasual.com/articles/experts-share-insights-on-millennial-dining-out-decisions/ • www.pmq.com/September-2013/Pizzeria-operators-are-discovering-new-ways-to-profit-from-the-online-ordering-trend/ • http://restaurant-hospitality.com/marketing/more-customers-finding-restaurants-smartphones