Restaurant Marketing: Arch Pizza

.. Opening Weekend SALES A% ABOVE EXPECTATIONS . 1 CHALLENGE INFLUENCER OUTREACH When the founders of Arch Pizza, a specialty pizza restaurant, came & SOCIAL CAMPAIGN to Arrae Creative in August of 2013, they needed help building their brand from scratch. In only 7 weeks, Arrae handled everything...and we mean everything: focus groups, media buying, brand mapping, OUTDOOR CAMPAIGN MARKET RESEARCH identity, logo design, print collateral, social media campaigns & sweepstakes, website design & development, billboard campaigns, car wraps, photography, and much more. Earned Media STRATEGY 7 WEEKS Our team launched a fully integrated marketing campaign across DENVER WESTWORD DENVER POST • DENVER REDDIT RESPONSIVE WEB DESIGN & ONLINE ORDERING CAPABILITIES multiple channels consisting of market research, outdoor advertising, CONCEPT DESIGN FROM paid print advertising, and a comprehensive digital strategy. We Launch reached top local influencers through social channels, developed search-targeted website content, and utilized paid advertising. BRAND MAPPING RESULTS The results have been beyond the client's expectations. To date, our SUCCESSFUL efforts have resulted in 4,700 Facebook community members, RESTAURANT DESIGN LOGO 1000+ twitter followers, 3,500+ email addresses, and coverage in Launch Denver's top publications including the Denver Post, the Westword, and Reddit Denver. LOCATION SCOUT 1,700 INTERACTIONS 63,600 IMPRESSIONS • • Grand Opening Week · TWITTER ADVERTISING, INFLUENCER OUTREACH & INTERACTION MANAGEMENT WebsiteTRAFFIC 34,000 PAGE VEIWS IN THE FIRST THREE WEEKS 8,700 VISITORS AVERAGE REACH OF 6U,UUU PEOPLE/WEEK LIKED COMMENTED 3,000 ENGAGED PEOPLE/WEEK O SHARED total who saw posts OPENING WEEK /8,666 PEOPLE/WEEK