The Restaurant of the Future

THE RESTAURANT OF THE FUTURE HOW SOCIAL GAMING IS CHANGING THE DINING EXPERIENCE Technology is changing the game when it comes to dining out. Literally. Electronic social gaming is opening new doors in restaurant marketing-driving business by creating a fun, social atmosphere that people love. Thanks to social gaming, the restaurant of the future will be filled with cheers and jeers rather than a polite hum. THE EVOLUTION OF SOCIAL GAMING 40 1909 1972 1983 1931 1980 SKEE-BALL is invented in Philadelphia PONG is introduced to the world, leading the video game charge THE NINTENDO ENTERTAINMENT SYSTEM (NES) shifts the focus to home gaming consoles BAFFLE BALL the first coin-op pinball machine- finds commercial success in bars PAC-MAN becomes an arcade phenomenon that's still one of the most popular restaurant games today 2010 1984 2013 1999 DEAD HEAT STREET RACING allows users to share scores on social media QB1 brings live sports gaming to a national network of bars and restaurants DARK ESCAPE 4D is the first fully immersive shooter game, opening the door for virtual reality DANCE DANCE REVOLUTION breathes new life into social arcade gaming Chuck E. Cheese's and Dave & Buster's struck gold with a simple concept: Gamers get hungry, so what better way to keep people playing than to offer tasty food? An animatronic might have been cool back in the day, but that doesn't impress in today's high-tech world vative new platforms make it possible to integrate social gaming into any restaurant experience nimal band You can now bring the arcade right to your table AN ETERNITY OF GAMING You could sit at home playing Candy Crush on your phone, but isn't it more fun to see your friends' faces when you beat them? Check out the technology that's shaping the present and future of social gaming: TABLETS FANTASY SPORTS & PREDICTIVE GAMING DIGITAL SIGNAGE GESTURE- CONTROLLED GAMES Tablets are the perfect user- friendly device for gaming, electronic ordering, and Networked TVs are becoming the new arcade screens paying your tab These interactive, movement- based games are the future of social virtual reality Get your rivalry in midseason form with a live fantasy draft event • Users spend 15% more on food and drinks when using a tablet • Digital signage use annually grows by 25% • No more ditching your food to go play games on the other side of the • Gesture-controlled games were installed at 150 McDonald's locations in 2012 • Users can connect with their mobile devices from the table • Project your league draft board as you boldly announce your sleeper picks • Ceiling projectors create a digital game board on the floor wall, or table restaurant • An estimated 33 million Americans play fantasy sports • Show off your gaming skills for the entire restaurant by taking down opponents on the big screen • You can have a buffalo wing in one hand while you destroy your competition with the other • Fantasy sports revenue has tripled since 2004, up to $3.6 billion in 2013 • Tracking cameras and infra-red sensors track player • Earn bragging rights by movement getting your name on the digital leaderboard (and maybe win some free food) • Males make up 80% of the fantasy sports population • Tablets keep the whole family entertained with live trivia, poker tournaments, and endless arcade game • Advanced 3D and fully-immersive games are being developed by companies like Survios, Paradigm AV, and GestureTek • Think Tron meets the Wii • Buzztime partnered with PrePlay in 2014 to allow fans to predict every play of every NFL, MLB, NBA, and NHL game from their favorite bar or restaurant options • "We can't get you on the field, but you'll feel like you're in the game." - Buzztime Chairman Jeffrey Berg THE GAMING GENERATION The driving force behind social gaming is the Millennial demographic-the late teens to early 30s crowd. Millennials were born during the Golden Age of arcades, were the first to get in line for the newest video game systems, and are now running the tech world. This savvy bunch is dictating the future of restaurant gaming because: MILLENNIALS DIRECTLY SPEND AN ESTIMATED $200 BILLION ANNUALLY OVERALL, THEY HAVE AN IMPACT OF $500 BILLION BY INFLUENCING THE PURCHASING DECISIONS OF THEIR PARENTS Report they enjoy being the first to try a new technology Spend more money on food and drinks when they play 56% 62% Use their mobile devices on Say they'd recommend a location 52% 74% social based on media to social note they like a brand gaming experiences Millennials are setting the trend by shifting gaming back outside the home. Mobile devices allow Millennials to connect wherever they go, integrating gaming into their public, social lives on a daily basis. 56% 84% Come to a location more often when social gaming is offered Say gaming makes visit more enjoyable THE NEXT STEP We're on the edge of a new social gaming landscape, moving from dark apartments to the public realm like bars, restaurants, and theatres. In many ways, the future is already here. Mobile gaming will allow users to save and pick up their games on any device, driving cross-device competition Full-body virtual reality will allow gamers to transport to any world they can imagine Oculus Rift-a virtual reality headset that puts the player in the game-looks to hit the market in 2015 Kids who were stuck playing Pong in the 70s would have their mind blown by the gaming that exists today Technology is advancing more quickly than ever and restaurants are tapping into that potential by integrating social gaming platforms. That's good news for Millennial customers who look to stay on track with the newest technology. The restaurant of the future will be whatever we make it. 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