Responsive design and the Impact of Smartphone

The Impact of Smartphones INFOGRAPHIC - 2016 - Laurensvanochten.de 1 The signs that smartphone take a more central position in our daily lives can be witnessed every day. Consequently this also impacts how we surf the web, buy online and stay in touch with friends. What is the impact of smartphones on the digital landscape? And why should you optimize your website for mobile users? 394% Digital media time spent by platform +1,721% Dec 2010 - Dec 2014 Tablets I Desktop I +37% Smartphone 2010 2014 More and More people are opening 2 Smarphones becoming increasingly more important their emails on their Smartphone. If your email campaign is not linking to a mobile optimized website, you might lose out on a big chuck of potential customers. THE NEWS Email opened by Mobile 48% device 2014 Webmail 30% Desktop 22% in 2015, 33% of all web-traffic was generated by people using their smartphones Traffic for Google.com Jun 2014 - Aug 2014 Desktop 8,562,000,000 Mobile 8,002,000,000 40% Of your visitors will leave when loading your website takes longer than 3 seconds Of users have the feeling a business does not care about its users if the website is not 48% optimized 76% indicated that they're more likely to return to a website when it is optimized Conclusion Every year the presence of smarphones increases and the times that people used their phones only for calling and texting are long gone. The stronger mobile presence offers great opportunities for entrepreneurs and companies to distinguish themselves from the crowd by offering their users a better browsing experience. The big question for most companies is, when should they invest in a mobile optimized website? The real question here is however, why haven't you yet? The Smartphone trend is not a trend that will fade away in the coming years, it's here to stay, and we should embrace it and. OPTIONS Sources: Smartinsight.com http://www.smartinsights.com/mobile-marketing/mobile- marketing-analytics/mobile-marketing-statistics/ Litmus.com https://litmus.com/blog/53-of-emails-opened-on-mobile-outlook- opens-decrease-33 Statista.com http://www.statista.com/statistics/241462/global-mobile-phone- website-traffiC-share/ Clickz.com https://www.clickz.com/clickz/column/2388915/why-mobile-web-still- matters-in-2015 Econsultancy.com https://econsultancy.com/blog/10936-site-speed-case-studies- tips-and-tools-for-improving-your-conversion-rate Marginmedia.com http://blog.marginmedia.com.au/Our-Blog/bid/87385/10-Mobile- Web-Design-Statistics-All-Marketers-Should-Know-About Laurms Van Ochten Created by Laurens van Ochten - Laurensvanochten.de Graphics by freepik.com NI