Report reveals latest UK TV watching trends

U TV LICENSING www.tvilcensing.co.uk The changing ways we’re watching the box Television is a regular part of our daily lives, but how much are we aware of what, when and how we watch it? The latest data shows we watch more than we think, watch more online, and watch more during winter evenings. WE WATCH MORE THAN WE THINK People routinely understate how 40 35 much television they watch by around a third. When asked, adults estimated 30 25 20 15 they watch less than 20 hours a week, but the actual figure is over 30 hours a week. And 10 18-24 25-34 34-44 45-54 55-64 65+ the amount of time Reality (BARB Data) Perception (TV Licensing/ICM poll) spent watching is increasing. WE'RE WINTER WATCHERS 23% of money spent on largescreen TVs (33"+) in Britain in December 2010 went on 3D-enabled sets Winter Spring Summer Autumn Winter 2010 - 2005- 2000 - WE WATCH ONLINE BBC iPlayer usage Online catch-up services have seen a huge increase in 2010 - with BBC iPlayer receiving more than 887m requests over the year and by December 2010 receiving an average of almost 2.9m online requests per day. This is happening in tandem with an increase in the average number of hours people spend watching on TV sets. 100 80 60 E 40 20 Top 10 most requested programmes on BBC IPlayor per serios in 2010 (000's) Users ll broadband All TV All radio of PC iPlayer viewers listeners 15-34I 35-54 55+ Despite the rise in popularity of catch up services, only 1 2 3 4 5 6 7 8 9 10 Total requests 00 2,241 around Doctor Who (The Eleventh Hour, S5, Ep1) Top Geer 6. Ep1 Sherlock (A Sudy in Pirk, Ep1) Top Goar S14, Ep7) Outrumbered S3, PI. Ept) Esstenders Live (19 Feb) 1,680 0.2% 4 1.255 1,157 1,190 Live at the Apolo (96, Ep) 1,076 1,050 The Apprentice (bakery episode, Ep) of UK adults Doctor Who (The End of Time part 2, Ep2) Russel Howards Good Newa (S2, Epa) 1,015 exclusively watch TV online across 10 982 an average week WE'RE WATCHING MORE REALITY TV Peak viewing figures for selected programmes 2001-2010 (millions) 11% I Coronation Street I Eastenders I Britain's got talent IX-Factor I Big Brother 20 of flat IPop Idol screen 15 TVs sold during 2011 were internet- enabled 10 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 70% of us have TVs in our bedrooms, compared with 57% a decade ago WHEN DO WE WATCH? Catch-up TV hasn't changed the times we tend to consume our media: the average individual wakes up to radio, uses the internet all day and enjoys the bulk of their TV viewing in the evening. What catch-up TV has done for many is extend TV viewing hours later into the night. Linear TV viewing increases through the day to an evening peak between 8-9pm, while the BBC iPlayer requests follow a similar pattern, but tend to peak around an hour later. Radio listeners peak 28.8m TV viewers peak 28. Intemet users peak 28.2m BBC IPlayer peak 235,000 iPlayer Note: each line has a very different scale - see peaks - Radio listeners - Internet users (any website) - TV viewers - BBC IPlayer TV requests Women believe prime time to be earlier than men, with 64% opting for 7pm-9pm as their preferred time compared to 53% of men. In contrast, the majority of men preferred slightly later viewing, with 59% opting for 8pm-10pm compared to 53% of women. WHAT AND WHERE WE WATCH Top ten of the decade 1 2001 Only Fools and Horses 21.4 m 2 2004 Euro 2004 England V Portugal (BBC) 20.7m 3 2001 Eastenders 20.1m 24% of men compared to 4 2003 Coronation Street 19.4m 5 2006 World Cup England V Sweden (ITV) 18.5m 6 2009 Britain's Got Talent final result show 18.3m 17% 7 2004 Euro 2004 England V Croatia (BBC) 18.3m 8 2004 Euro 2004 England V France (ITV) 17.8m 9 2010 X-Factor Final 17.7m of women have a TV in their kitchen 10 2010 World Cup: England V Germany (BBC) 17.5m | 68% 20m (56% of population) watched the Queen's Coronation in 1953 on TV of the UK usually eat their evening meal in front of the TV, making it the most popular TV meal 3bn worldwide are expected to watch Prince William and Kate Middleton marry on April 29 this year 39m watched Prince Charles and Lady Diana marry in 1981 – the highest of any TV programme in the last 30 years Statistics source: TV Licensing/ICM poll - conducted online for TV Licensing in December 2010 and January 2011. Sample size was 2,066 UK adults BARB (Broadcasters Audionce Rosearch Board) - TV viewing statistics GIK Retail and Tochnology-GB Panolmarket Flat TV salos statistics; Regional Statistics exdude online salos and salos by Mail Order Houses and Pure Online Players BC- dience resea tatistics (including BBC IPlayer data) Please visit tvlicensing.co.uk/telescope to read the full report U TV LICENSING www.tvilcensing.co.uk The changing ways we’re watching the box Television is a regular part of our daily lives, but how much are we aware of what, when and how we watch it? The latest data shows we watch more than we think, watch more online, and watch more during winter evenings. WE WATCH MORE THAN WE THINK People routinely understate how 40 35 much television they watch by around a third. When asked, adults estimated 30 25 20 15 they watch less than 20 hours a week, but the actual figure is over 30 hours a week. And 10 18-24 25-34 34-44 45-54 55-64 65+ the amount of time Reality (BARB Data) Perception (TV Licensing/ICM poll) spent watching is increasing. WE'RE WINTER WATCHERS 23% of money spent on largescreen TVs (33"+) in Britain in December 2010 went on 3D-enabled sets Winter Spring Summer Autumn Winter 2010 - 2005- 2000 - WE WATCH ONLINE BBC iPlayer usage Online catch-up services have seen a huge increase in 2010 - with BBC iPlayer receiving more than 887m requests over the year and by December 2010 receiving an average of almost 2.9m online requests per day. This is happening in tandem with an increase in the average number of hours people spend watching on TV sets. 100 80 60 E 40 20 Top 10 most requested programmes on BBC IPlayor per serios in 2010 (000's) Users ll broadband All TV All radio of PC iPlayer viewers listeners 15-34I 35-54 55+ Despite the rise in popularity of catch up services, only 1 2 3 4 5 6 7 8 9 10 Total requests 00 2,241 around Doctor Who (The Eleventh Hour, S5, Ep1) Top Geer 6. Ep1 Sherlock (A Sudy in Pirk, Ep1) Top Goar S14, Ep7) Outrumbered S3, PI. Ept) Esstenders Live (19 Feb) 1,680 0.2% 3 4 1.255 1,157 1,190 Live at the Apolo (96, Ep) 1,076 1,050 The Apprentice (bakery episode, Ep) of UK adults Doctor Who (The End of Time part 2, Ep2) Russel Howards Good Newa (S2, Epa) 1,015 exclusively watch TV online across 10 982 an average week WE'RE WATCHING MORE REALITY TV Peak viewing figures for selected programmes 2001-2010 (millions) 11% I Coronation Street I Eastenders I Britain's got talent IX-Factor I Big Brother 20 of flat IPop Idol screen 15 TVs sold during 2011 were internet- enabled 10 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 70% of us have TVs in our bedrooms, compared with 57% a decade ago WHEN DO WE WATCH? Catch-up TV hasn't changed the times we tend to consume our media: the average individual wakes up to radio, uses the internet all day and enjoys the bulk of their TV viewing in the evening. What catch-up TV has done for many is extend TV viewing hours later into the night. Linear TV viewing increases through the day to an evening peak between 8-9pm, while the BBC iPlayer requests follow a similar pattern, but tend to peak around an hour later. Radio listeners peak 28.8m TV viewers peak 28. Intemet users peak 28.2m BBC IPlayer peak 235,000 iPlayer Note: each line has a very different scale - see peaks - Radio listeners - Internet users (any website) - TV viewers - BBC IPlayer TV requests Women believe prime time to be earlier than men, with 64% opting for 7pm-9pm as their preferred time compared to 53% of men. In contrast, the majority of men preferred slightly later viewing, with 59% opting for 8pm-10pm compared to 53% of women. WHAT AND WHERE WE WATCH Top ten of the decade 1 2001 Only Fools and Horses 21.4 m 2 2004 Euro 2004 England V Portugal (BBC) 20.7m 3 2001 Eastenders 20.1m 24% of men compared to 4 2003 Coronation Street 19.4m 5 2006 World Cup England V Sweden (ITV) 18.5m 6 2009 Britain's Got Talent final result show 18.3m 17% 7 2004 Euro 2004 England V Croatia (BBC) 18.3m 8 2004 Euro 2004 England V France (ITV) 17.8m 9 2010 X-Factor Final 17.7m of women have a TV in their kitchen 10 2010 World Cup: England V Germany (BBC) 17.5m | 68% 20m (56% of population) watched the Queen's Coronation in 1953 on TV of the UK usually eat their evening meal in front of the TV, making it the most popular TV meal 3bn worldwide are expected to watch Prince William and Kate Middleton marry on April 29 this year 39m watched Prince Charles and Lady Diana marry in 1981 – the highest of any TV programme in the last 30 years Statistics source: TV Licensing/ICM poll - conducted online for TV Licensing in December 2010 and January 2011. Sample size was 2,066 UK adults BARB (Broadcasters Audionce Rosearch Board) - TV viewing statistics GIK Retail and Tochnology-GB Panolmarket Flat TV salos statistics; Regional Statistics exdude online salos and salos by Mail Order Houses and Pure Online Players BC- dience resea tatistics (including BBC IPlayer data) Please visit tvlicensing.co.uk/telescope to read the full report U TV LICENSING www.tvilcensing.co.uk The changing ways we’re watching the box Television is a regular part of our daily lives, but how much are we aware of what, when and how we watch it? The latest data shows we watch more than we think, watch more online, and watch more during winter evenings. WE WATCH MORE THAN WE THINK People routinely understate how 40 35 much television they watch by around a third. When asked, adults estimated 30 25 20 15 they watch less than 20 hours a week, but the actual figure is over 30 hours a week. And 10 18-24 25-34 34-44 45-54 55-64 65+ the amount of time Reality (BARB Data) Perception (TV Licensing/ICM poll) spent watching is increasing. WE'RE WINTER WATCHERS 23% of money spent on largescreen TVs (33"+) in Britain in December 2010 went on 3D-enabled sets Winter Spring Summer Autumn Winter 2010 - 2005- 2000 - WE WATCH ONLINE BBC iPlayer usage Online catch-up services have seen a huge increase in 2010 - with BBC iPlayer receiving more than 887m requests over the year and by December 2010 receiving an average of almost 2.9m online requests per day. This is happening in tandem with an increase in the average number of hours people spend watching on TV sets. 100 80 60 E 40 20 Top 10 most requested programmes on BBC IPlayor per serios in 2010 (000's) Users ll broadband All TV All radio of PC iPlayer viewers listeners 15-34I 35-54 55+ Despite the rise in popularity of catch up services, only 1 2 3 4 5 6 7 8 9 10 Total requests 00 2,241 around Doctor Who (The Eleventh Hour, S5, Ep1) Top Geer 6. Ep1 Sherlock (A Sudy in Pirk, Ep1) Top Goar S14, Ep7) Outrumbered S3, PI. Ept) Esstenders Live (19 Feb) 1,680 0.2% 3 4 1.255 1,157 1,190 Live at the Apolo (96, Ep) 1,076 1,050 The Apprentice (bakery episode, Ep) of UK adults Doctor Who (The End of Time part 2, Ep2) Russel Howards Good Newa (S2, Epa) 1,015 exclusively watch TV online across 10 982 an average week WE'RE WATCHING MORE REALITY TV Peak viewing figures for selected programmes 2001-2010 (millions) 11% I Coronation Street I Eastenders I Britain's got talent IX-Factor I Big Brother 20 of flat IPop Idol screen 15 TVs sold during 2011 were internet- enabled 10 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 70% of us have TVs in our bedrooms, compared with 57% a decade ago WHEN DO WE WATCH? Catch-up TV hasn't changed the times we tend to consume our media: the average individual wakes up to radio, uses the internet all day and enjoys the bulk of their TV viewing in the evening. What catch-up TV has done for many is extend TV viewing hours later into the night. Linear TV viewing increases through the day to an evening peak between 8-9pm, while the BBC iPlayer requests follow a similar pattern, but tend to peak around an hour later. Radio listeners peak 28.8m TV viewers peak 28. Intemet users peak 28.2m BBC IPlayer peak 235,000 iPlayer Note: each line has a very different scale - see peaks - Radio listeners - Internet users (any website) - TV viewers - BBC IPlayer TV requests Women believe prime time to be earlier than men, with 64% opting for 7pm-9pm as their preferred time compared to 53% of men. In contrast, the majority of men preferred slightly later viewing, with 59% opting for 8pm-10pm compared to 53% of women. WHAT AND WHERE WE WATCH Top ten of the decade 1 2001 Only Fools and Horses 21.4 m 2 2004 Euro 2004 England V Portugal (BBC) 20.7m 3 2001 Eastenders 20.1m 24% of men compared to 4 2003 Coronation Street 19.4m 5 2006 World Cup England V Sweden (ITV) 18.5m 6 2009 Britain's Got Talent final result show 18.3m 17% 7 2004 Euro 2004 England V Croatia (BBC) 18.3m 8 2004 Euro 2004 England V France (ITV) 17.8m 9 2010 X-Factor Final 17.7m of women have a TV in their kitchen 10 2010 World Cup: England V Germany (BBC) 17.5m | 68% 20m (56% of population) watched the Queen's Coronation in 1953 on TV of the UK usually eat their evening meal in front of the TV, making it the most popular TV meal 3bn worldwide are expected to watch Prince William and Kate Middleton marry on April 29 this year 39m watched Prince Charles and Lady Diana marry in 1981 – the highest of any TV programme in the last 30 years Statistics source: TV Licensing/ICM poll - conducted online for TV Licensing in December 2010 and January 2011. Sample size was 2,066 UK adults BARB (Broadcasters Audionce Rosearch Board) - TV viewing statistics GIK Retail and Tochnology-GB Panolmarket Flat TV salos statistics; Regional Statistics exdude online salos and salos by Mail Order Houses and Pure Online Players BC- dience resea tatistics (including BBC IPlayer data) Please visit tvlicensing.co.uk/telescope to read the full report U TV LICENSING www.tvilcensing.co.uk The changing ways we’re watching the box Television is a regular part of our daily lives, but how much are we aware of what, when and how we watch it? The latest data shows we watch more than we think, watch more online, and watch more during winter evenings. WE WATCH MORE THAN WE THINK People routinely understate how 40 35 much television they watch by around a third. When asked, adults estimated 30 25 20 15 they watch less than 20 hours a week, but the actual figure is over 30 hours a week. And 10 18-24 25-34 34-44 45-54 55-64 65+ the amount of time Reality (BARB Data) Perception (TV Licensing/ICM poll) spent watching is increasing. WE'RE WINTER WATCHERS 23% of money spent on largescreen TVs (33"+) in Britain in December 2010 went on 3D-enabled sets Winter Spring Summer Autumn Winter 2010 - 2005- 2000 - WE WATCH ONLINE BBC iPlayer usage Online catch-up services have seen a huge increase in 2010 - with BBC iPlayer receiving more than 887m requests over the year and by December 2010 receiving an average of almost 2.9m online requests per day. This is happening in tandem with an increase in the average number of hours people spend watching on TV sets. 100 80 60 E 40 20 Top 10 most requested programmes on BBC IPlayor per serios in 2010 (000's) Users ll broadband All TV All radio of PC iPlayer viewers listeners 15-34I 35-54 55+ Despite the rise in popularity of catch up services, only 1 2 3 4 5 6 7 8 9 10 Total requests 00 2,241 around Doctor Who (The Eleventh Hour, S5, Ep1) Top Geer 6. Ep1 Sherlock (A Sudy in Pirk, Ep1) Top Goar S14, Ep7) Outrumbered S3, PI. Ept) Esstenders Live (19 Feb) 1,680 0.2% 3 4 1.255 1,157 1,190 Live at the Apolo (96, Ep) 1,076 1,050 The Apprentice (bakery episode, Ep) of UK adults Doctor Who (The End of Time part 2, Ep2) Russel Howards Good Newa (S2, Epa) 1,015 exclusively watch TV online across 10 982 an average week WE'RE WATCHING MORE REALITY TV Peak viewing figures for selected programmes 2001-2010 (millions) 11% I Coronation Street I Eastenders I Britain's got talent IX-Factor I Big Brother 20 of flat IPop Idol screen 15 TVs sold during 2011 were internet- enabled 10 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 70% of us have TVs in our bedrooms, compared with 57% a decade ago WHEN DO WE WATCH? Catch-up TV hasn't changed the times we tend to consume our media: the average individual wakes up to radio, uses the internet all day and enjoys the bulk of their TV viewing in the evening. What catch-up TV has done for many is extend TV viewing hours later into the night. Linear TV viewing increases through the day to an evening peak between 8-9pm, while the BBC iPlayer requests follow a similar pattern, but tend to peak around an hour later. Radio listeners peak 28.8m TV viewers peak 28. Intemet users peak 28.2m BBC IPlayer peak 235,000 iPlayer Note: each line has a very different scale - see peaks - Radio listeners - Internet users (any website) - TV viewers - BBC IPlayer TV requests Women believe prime time to be earlier than men, with 64% opting for 7pm-9pm as their preferred time compared to 53% of men. In contrast, the majority of men preferred slightly later viewing, with 59% opting for 8pm-10pm compared to 53% of women. WHAT AND WHERE WE WATCH Top ten of the decade 1 2001 Only Fools and Horses 21.4 m 2 2004 Euro 2004 England V Portugal (BBC) 20.7m 3 2001 Eastenders 20.1m 24% of men compared to 4 2003 Coronation Street 19.4m 5 2006 World Cup England V Sweden (ITV) 18.5m 6 2009 Britain's Got Talent final result show 18.3m 17% 7 2004 Euro 2004 England V Croatia (BBC) 18.3m 8 2004 Euro 2004 England V France (ITV) 17.8m 9 2010 X-Factor Final 17.7m of women have a TV in their kitchen 10 2010 World Cup: England V Germany (BBC) 17.5m | 68% 20m (56% of population) watched the Queen's Coronation in 1953 on TV of the UK usually eat their evening meal in front of the TV, making it the most popular TV meal 3bn worldwide are expected to watch Prince William and Kate Middleton marry on April 29 this year 39m watched Prince Charles and Lady Diana marry in 1981 – the highest of any TV programme in the last 30 years Statistics source: TV Licensing/ICM poll - conducted online for TV Licensing in December 2010 and January 2011. Sample size was 2,066 UK adults BARB (Broadcasters Audionce Rosearch Board) - TV viewing statistics GIK Retail and Tochnology-GB Panolmarket Flat TV salos statistics; Regional Statistics exdude online salos and salos by Mail Order Houses and Pure Online Players BC- dience resea tatistics (including BBC IPlayer data) Please visit tvlicensing.co.uk/telescope to read the full report U TV LICENSING www.tvilcensing.co.uk The changing ways we’re watching the box Television is a regular part of our daily lives, but how much are we aware of what, when and how we watch it? The latest data shows we watch more than we think, watch more online, and watch more during winter evenings. WE WATCH MORE THAN WE THINK People routinely understate how 40 35 much television they watch by around a third. When asked, adults estimated 30 25 20 15 they watch less than 20 hours a week, but the actual figure is over 30 hours a week. And 10 18-24 25-34 34-44 45-54 55-64 65+ the amount of time Reality (BARB Data) Perception (TV Licensing/ICM poll) spent watching is increasing. WE'RE WINTER WATCHERS 23% of money spent on largescreen TVs (33"+) in Britain in December 2010 went on 3D-enabled sets Winter Spring Summer Autumn Winter 2010 - 2005- 2000 - WE WATCH ONLINE BBC iPlayer usage Online catch-up services have seen a huge increase in 2010 - with BBC iPlayer receiving more than 887m requests over the year and by December 2010 receiving an average of almost 2.9m online requests per day. This is happening in tandem with an increase in the average number of hours people spend watching on TV sets. 100 80 60 E 40 20 Top 10 most requested programmes on BBC IPlayor per serios in 2010 (000's) Users ll broadband All TV All radio of PC iPlayer viewers listeners 15-34I 35-54 55+ Despite the rise in popularity of catch up services, only 1 2 3 4 5 6 7 8 9 10 Total requests 00 2,241 around Doctor Who (The Eleventh Hour, S5, Ep1) Top Geer 6. Ep1 Sherlock (A Sudy in Pirk, Ep1) Top Goar S14, Ep7) Outrumbered S3, PI. Ept) Esstenders Live (19 Feb) 1,680 0.2% 3 4 1.255 1,157 1,190 Live at the Apolo (96, Ep) 1,076 1,050 The Apprentice (bakery episode, Ep) of UK adults Doctor Who (The End of Time part 2, Ep2) Russel Howards Good Newa (S2, Epa) 1,015 exclusively watch TV online across 10 982 an average week WE'RE WATCHING MORE REALITY TV Peak viewing figures for selected programmes 2001-2010 (millions) 11% I Coronation Street I Eastenders I Britain's got talent IX-Factor I Big Brother 20 of flat IPop Idol screen 15 TVs sold during 2011 were internet- enabled 10 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 70% of us have TVs in our bedrooms, compared with 57% a decade ago WHEN DO WE WATCH? Catch-up TV hasn't changed the times we tend to consume our media: the average individual wakes up to radio, uses the internet all day and enjoys the bulk of their TV viewing in the evening. What catch-up TV has done for many is extend TV viewing hours later into the night. Linear TV viewing increases through the day to an evening peak between 8-9pm, while the BBC iPlayer requests follow a similar pattern, but tend to peak around an hour later. Radio listeners peak 28.8m TV viewers peak 28. Intemet users peak 28.2m BBC IPlayer peak 235,000 iPlayer Note: each line has a very different scale - see peaks - Radio listeners - Internet users (any website) - TV viewers - BBC IPlayer TV requests Women believe prime time to be earlier than men, with 64% opting for 7pm-9pm as their preferred time compared to 53% of men. In contrast, the majority of men preferred slightly later viewing, with 59% opting for 8pm-10pm compared to 53% of women. WHAT AND WHERE WE WATCH Top ten of the decade 1 2001 Only Fools and Horses 21.4 m 2 2004 Euro 2004 England V Portugal (BBC) 20.7m 3 2001 Eastenders 20.1m 24% of men compared to 4 2003 Coronation Street 19.4m 5 2006 World Cup England V Sweden (ITV) 18.5m 6 2009 Britain's Got Talent final result show 18.3m 17% 7 2004 Euro 2004 England V Croatia (BBC) 18.3m 8 2004 Euro 2004 England V France (ITV) 17.8m 9 2010 X-Factor Final 17.7m of women have a TV in their kitchen 10 2010 World Cup: England V Germany (BBC) 17.5m | 68% 20m (56% of population) watched the Queen's Coronation in 1953 on TV of the UK usually eat their evening meal in front of the TV, making it the most popular TV meal 3bn worldwide are expected to watch Prince William and Kate Middleton marry on April 29 this year 39m watched Prince Charles and Lady Diana marry in 1981 – the highest of any TV programme in the last 30 years Statistics source: TV Licensing/ICM poll - conducted online for TV Licensing in December 2010 and January 2011. Sample size was 2,066 UK adults BARB (Broadcasters Audionce Rosearch Board) - TV viewing statistics GIK Retail and Tochnology-GB Panolmarket Flat TV salos statistics; Regional Statistics exdude online salos and salos by Mail Order Houses and Pure Online Players BC- dience resea tatistics (including BBC IPlayer data) Please visit tvlicensing.co.uk/telescope to read the full report U TV LICENSING www.tvilcensing.co.uk The changing ways we’re watching the box Television is a regular part of our daily lives, but how much are we aware of what, when and how we watch it? The latest data shows we watch more than we think, watch more online, and watch more during winter evenings. WE WATCH MORE THAN WE THINK People routinely understate how 40 35 much television they watch by around a third. When asked, adults estimated 30 25 20 15 they watch less than 20 hours a week, but the actual figure is over 30 hours a week. And 10 18-24 25-34 34-44 45-54 55-64 65+ the amount of time Reality (BARB Data) Perception (TV Licensing/ICM poll) spent watching is increasing. WE'RE WINTER WATCHERS 23% of money spent on largescreen TVs (33"+) in Britain in December 2010 went on 3D-enabled sets Winter Spring Summer Autumn Winter 2010 - 2005- 2000 - WE WATCH ONLINE BBC iPlayer usage Online catch-up services have seen a huge increase in 2010 - with BBC iPlayer receiving more than 887m requests over the year and by December 2010 receiving an average of almost 2.9m online requests per day. This is happening in tandem with an increase in the average number of hours people spend watching on TV sets. 100 80 60 E 40 20 Top 10 most requested programmes on BBC IPlayor per serios in 2010 (000's) Users ll broadband All TV All radio of PC iPlayer viewers listeners 15-34I 35-54 55+ Despite the rise in popularity of catch up services, only 1 2 3 4 5 6 7 8 9 10 Total requests 00 2,241 around Doctor Who (The Eleventh Hour, S5, Ep1) Top Geer 6. Ep1 Sherlock (A Sudy in Pirk, Ep1) Top Goar S14, Ep7) Outrumbered S3, PI. Ept) Esstenders Live (19 Feb) 1,680 0.2% 3 4 1.255 1,157 1,190 Live at the Apolo (96, Ep) 1,076 1,050 The Apprentice (bakery episode, Ep) of UK adults Doctor Who (The End of Time part 2, Ep2) Russel Howards Good Newa (S2, Epa) 1,015 exclusively watch TV online across 10 982 an average week WE'RE WATCHING MORE REALITY TV Peak viewing figures for selected programmes 2001-2010 (millions) 11% I Coronation Street I Eastenders I Britain's got talent IX-Factor I Big Brother 20 of flat IPop Idol screen 15 TVs sold during 2011 were internet- enabled 10 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 70% of us have TVs in our bedrooms, compared with 57% a decade ago WHEN DO WE WATCH? Catch-up TV hasn't changed the times we tend to consume our media: the average individual wakes up to radio, uses the internet all day and enjoys the bulk of their TV viewing in the evening. What catch-up TV has done for many is extend TV viewing hours later into the night. Linear TV viewing increases through the day to an evening peak between 8-9pm, while the BBC iPlayer requests follow a similar pattern, but tend to peak around an hour later. Radio listeners peak 28.8m TV viewers peak 28. Intemet users peak 28.2m BBC IPlayer peak 235,000 iPlayer Note: each line has a very different scale - see peaks - Radio listeners - Internet users (any website) - TV viewers - BBC IPlayer TV requests Women believe prime time to be earlier than men, with 64% opting for 7pm-9pm as their preferred time compared to 53% of men. In contrast, the majority of men preferred slightly later viewing, with 59% opting for 8pm-10pm compared to 53% of women. WHAT AND WHERE WE WATCH Top ten of the decade 1 2001 Only Fools and Horses 21.4 m 2 2004 Euro 2004 England V Portugal (BBC) 20.7m 3 2001 Eastenders 20.1m 24% of men compared to 4 2003 Coronation Street 19.4m 5 2006 World Cup England V Sweden (ITV) 18.5m 6 2009 Britain's Got Talent final result show 18.3m 17% 7 2004 Euro 2004 England V Croatia (BBC) 18.3m 8 2004 Euro 2004 England V France (ITV) 17.8m 9 2010 X-Factor Final 17.7m of women have a TV in their kitchen 10 2010 World Cup: England V Germany (BBC) 17.5m | 68% 20m (56% of population) watched the Queen's Coronation in 1953 on TV of the UK usually eat their evening meal in front of the TV, making it the most popular TV meal 3bn worldwide are expected to watch Prince William and Kate Middleton marry on April 29 this year 39m watched Prince Charles and Lady Diana marry in 1981 – the highest of any TV programme in the last 30 years Statistics source: TV Licensing/ICM poll - conducted online for TV Licensing in December 2010 and January 2011. Sample size was 2,066 UK adults BARB (Broadcasters Audionce Rosearch Board) - TV viewing statistics GIK Retail and Tochnology-GB Panolmarket Flat TV salos statistics; Regional Statistics exdude online salos and salos by Mail Order Houses and Pure Online Players BC- dience resea tatistics (including BBC IPlayer data) Please visit tvlicensing.co.uk/telescope to read the full report