Real Estate Industry + Social Media Use

POST LING REAL ESTATE INDUSTRY + SOCIAL MEDIA USE www.Postling.com Social Media Management for Small Businesses 84% of Real Estate Professionals are Now Using Social Media Which social networks are they really using? How comfortable are they using social media? Facebook 79% Twitter 48% 26% Linkedin 29% 55% WordPress 15% 10% YouTube 12% 9% Blogger 5% I Comfortable Somewhat Comfortable Flickr 4% Tumblr 2% Don't use social media Uncomfortable Video (and YouTube) are More Important Than Ever 73% of homeowners say they're more likely to list with a realtor offering to do video, yet only 12% of the real estate industry currently have YouTube accounts. Real estate professionals may not see the immediate benefit to offering video just yet. but it's there! 73% 12% How the Realtor.com App is Changing the Game Time Spent on Apps On mirates The average time spent on the Realtor.com app is 16 minutes, compared to the general average of 4-5 minutes per app Users look at 20,000 homes/hour using the app There have been over 3.3 million downloads of the Realtor.com app Realtor.com Average App 20% of the traffic for Realtor.com comes directly through the mobile app on Saturdays and Sundays Actions Taken as a Result of an Internet Home Search 100% 80% 60% 40% 45% 20% 29% 21% Walked through a Located an agent via Drove by/viewed the home home viewed online Internet home search So where does the real estate industry compare to other small businesses? Real Estate Industry Other Small Businesses Have Facebook Accounts Have Twitter Accounts Have WordPress Accounts Have Flickr Accounts Have YouTube Accounts Get Email Alerts for Tweets and Wall Posts 10% 20% 30% 40% 50% 60% 70% 80% The real estate industry has a larger presence on Facebook and YouTube, but still needs to catch up on Twitter. Judging by the adoption of instant email alerts on Postling (which is 2.5 times greater than other small businesses), managing social media by email is one of the preferred methods. Created by Alexis Lamster Social network stats pulled from Postling user data, as of April 5, 2011. Additional sources of information: Realtor Technology Survey Report, 2010; ActiveRain: Mobile and Video – Buzzwords for 2011; Realtor: Field Guide to Quick Real Estate Statistics; AgentGenius: New Realtor.com iPhone App Makes Search More Intuitive; Realtor.com Facts That Matter - February 2011 Mashable Infographics POST LING REAL ESTATE INDUSTRY + SOCIAL MEDIA USE www.Postling.com Social Media Management for Small Businesses 84% of Real Estate Professionals are Now Using Social Media Which social networks are they really using? How comfortable are they using social media? Facebook 79% Twitter 48% 26% Linkedin 29% 55% WordPress 15% 10% YouTube 12% 9% Blogger 5% I Comfortable Somewhat Comfortable Flickr 4% Tumblr 2% Don't use social media Uncomfortable Video (and YouTube) are More Important Than Ever 73% of homeowners say they're more likely to list with a realtor offering to do video, yet only 12% of the real estate industry currently have YouTube accounts. Real estate professionals may not see the immediate benefit to offering video just yet. but it's there! 73% 12% How the Realtor.com App is Changing the Game Time Spent on Apps On mirates The average time spent on the Realtor.com app is 16 minutes, compared to the general average of 4-5 minutes per app Users look at 20,000 homes/hour using the app There have been over 3.3 million downloads of the Realtor.com app Realtor.com Average App 20% of the traffic for Realtor.com comes directly through the mobile app on Saturdays and Sundays Actions Taken as a Result of an Internet Home Search 100% 80% 60% 40% 45% 20% 29% 21% Walked through a Located an agent via Drove by/viewed the home home viewed online Internet home search So where does the real estate industry compare to other small businesses? Real Estate Industry Other Small Businesses Have Facebook Accounts Have Twitter Accounts Have WordPress Accounts Have Flickr Accounts Have YouTube Accounts Get Email Alerts for Tweets and Wall Posts 10% 20% 30% 40% 50% 60% 70% 80% The real estate industry has a larger presence on Facebook and YouTube, but still needs to catch up on Twitter. Judging by the adoption of instant email alerts on Postling (which is 2.5 times greater than other small businesses), managing social media by email is one of the preferred methods. Created by Alexis Lamster Social network stats pulled from Postling user data, as of April 5, 2011. Additional sources of information: Realtor Technology Survey Report, 2010; ActiveRain: Mobile and Video – Buzzwords for 2011; Realtor: Field Guide to Quick Real Estate Statistics; AgentGenius: New Realtor.com iPhone App Makes Search More Intuitive; Realtor.com Facts That Matter - February 2011 Mashable Infographics POST LING REAL ESTATE INDUSTRY + SOCIAL MEDIA USE www.Postling.com Social Media Management for Small Businesses 84% of Real Estate Professionals are Now Using Social Media Which social networks are they really using? How comfortable are they using social media? Facebook 79% Twitter 48% 26% Linkedin 29% 55% WordPress 15% 10% YouTube 12% 9% Blogger 5% I Comfortable Somewhat Comfortable Flickr 4% Tumblr 2% Don't use social media Uncomfortable Video (and YouTube) are More Important Than Ever 73% of homeowners say they're more likely to list with a realtor offering to do video, yet only 12% of the real estate industry currently have YouTube accounts. Real estate professionals may not see the immediate benefit to offering video just yet. but it's there! 73% 12% How the Realtor.com App is Changing the Game Time Spent on Apps On mirates The average time spent on the Realtor.com app is 16 minutes, compared to the general average of 4-5 minutes per app Users look at 20,000 homes/hour using the app There have been over 3.3 million downloads of the Realtor.com app Realtor.com Average App 20% of the traffic for Realtor.com comes directly through the mobile app on Saturdays and Sundays Actions Taken as a Result of an Internet Home Search 100% 80% 60% 40% 45% 20% 29% 21% Walked through a Located an agent via Drove by/viewed the home home viewed online Internet home search So where does the real estate industry compare to other small businesses? Real Estate Industry Other Small Businesses Have Facebook Accounts Have Twitter Accounts Have WordPress Accounts Have Flickr Accounts Have YouTube Accounts Get Email Alerts for Tweets and Wall Posts 10% 20% 30% 40% 50% 60% 70% 80% The real estate industry has a larger presence on Facebook and YouTube, but still needs to catch up on Twitter. Judging by the adoption of instant email alerts on Postling (which is 2.5 times greater than other small businesses), managing social media by email is one of the preferred methods. Created by Alexis Lamster Social network stats pulled from Postling user data, as of April 5, 2011. Additional sources of information: Realtor Technology Survey Report, 2010; ActiveRain: Mobile and Video – Buzzwords for 2011; Realtor: Field Guide to Quick Real Estate Statistics; AgentGenius: New Realtor.com iPhone App Makes Search More Intuitive; Realtor.com Facts That Matter - February 2011 Mashable Infographics POST LING REAL ESTATE INDUSTRY + SOCIAL MEDIA USE www.Postling.com Social Media Management for Small Businesses 84% of Real Estate Professionals are Now Using Social Media Which social networks are they really using? How comfortable are they using social media? Facebook 79% Twitter 48% 26% Linkedin 29% 55% WordPress 15% 10% YouTube 12% 9% Blogger 5% I Comfortable Somewhat Comfortable Flickr 4% Tumblr 2% Don't use social media Uncomfortable Video (and YouTube) are More Important Than Ever 73% of homeowners say they're more likely to list with a realtor offering to do video, yet only 12% of the real estate industry currently have YouTube accounts. Real estate professionals may not see the immediate benefit to offering video just yet. but it's there! 73% 12% How the Realtor.com App is Changing the Game Time Spent on Apps On mirates The average time spent on the Realtor.com app is 16 minutes, compared to the general average of 4-5 minutes per app Users look at 20,000 homes/hour using the app There have been over 3.3 million downloads of the Realtor.com app Realtor.com Average App 20% of the traffic for Realtor.com comes directly through the mobile app on Saturdays and Sundays Actions Taken as a Result of an Internet Home Search 100% 80% 60% 40% 45% 20% 29% 21% Walked through a Located an agent via Drove by/viewed the home home viewed online Internet home search So where does the real estate industry compare to other small businesses? Real Estate Industry Other Small Businesses Have Facebook Accounts Have Twitter Accounts Have WordPress Accounts Have Flickr Accounts Have YouTube Accounts Get Email Alerts for Tweets and Wall Posts 10% 20% 30% 40% 50% 60% 70% 80% The real estate industry has a larger presence on Facebook and YouTube, but still needs to catch up on Twitter. Judging by the adoption of instant email alerts on Postling (which is 2.5 times greater than other small businesses), managing social media by email is one of the preferred methods. Created by Alexis Lamster Social network stats pulled from Postling user data, as of April 5, 2011. Additional sources of information: Realtor Technology Survey Report, 2010; ActiveRain: Mobile and Video – Buzzwords for 2011; Realtor: Field Guide to Quick Real Estate Statistics; AgentGenius: New Realtor.com iPhone App Makes Search More Intuitive; Realtor.com Facts That Matter - February 2011 Mashable Infographics