The Quiet Giant of Content Marketing

SLIDESHARE THE QUIET GIANT OF CONTENT MARKETING Content marketing is a marketing technique that involves the creation or sharing of content for the purpose of engaging customers. More and more companies are incor- porating content marketing into their overall digital strategies. SLIDESHARE IS THE WORLD'S LARGEST PROFESSIONAL CONTENT SHARING COMMUNITY SLIDESHARE VISITOR GROWTH 65 ONE OF THE TOP 150 60 60,077,045 SITES ON THE WEB 55 50 45 40 35 60 MILLION O 33,194,966 VISITORS A MONTH 30 25 20 16.993,514 3 BILLION 15 10 SLIDE VIEWS A MONTH THAT'S 1,140 SLIDES 6,116,777 VIEWED PER SECOND 1,529,805 2007 2008 2009 2010 2011 HIGHLY PROFESSIONAL AUDIENCE According to ComScore, 100 equals the average traffic to a particular site within a specific demographic. SlideShare has five times traffic from business owners than other popular websites. KEY: in You Tube BUSINESS MICRO BUSINESS SMALL BUSINESS C-LEVEL WORK IN SMALL OWNER OWNER OWNER BUSINESS CONTENT MARKETING/ IS THE NEW ADVERTISING B2B MARKETING PROGRAMS A recent study by the B2B Technology Marketing Community on LinkedIn shows the current state of content marketing in the B2B space. Top Strategies Used in B2B Marketing Programs 71% 82% 70% 68% 64% 32% of B2B companies are doing more Search Engine Marketing Marketers are spending a quarter of Content Host or Public Print their marketing budgets on content marketing than the Marketing Attend Relations TV Events Radio content marketing. previous year. SLIDESHARE'S AUDIENCE COMES FROM ORGANIC SEARCH SOCIAL NETWORKS OTHER SLIDESHARE CONTENT THE OPTIMAL PRESENTATION KEEP IT SHORT & SWÆET/ ABE VISUAL NUMBER OF SLIDES AVERAGE NUMBER OF PICTURES PER PRESENTATION 33%45% 19 GET TO THE POINT Less than 1O 10-30 14 (7%) (1% AVERAGE NUMBER OF WORDS PER SLIDE 24 30-50 50-100 100+ 19 AVERAGE NUMBER OF SLIDES PER PRESENTATION SOURCES: Created By CONTENT MARKETING INSTITUTE SLIDESHARE.NET QUANTCAST COMSCORE COLUMN FIVE slideshare Present Yourself 518 VISITORS (MILLIONS) 594 507