Quickstart Guide to Social Media for Business - by B2Bento

BENTO QUICKSTART GUIDE TO SOCIAL MEDIA FOR BUSINESS www.12bento.com 2. WHERE ARE YOUR BUYERS? 3. MAP INFLUENCES • Use monitoring tools to find out Map your buyers persona. more about your prospects. Find channels where your team's - Discover the infiluencers" of and buyers'interactions intersect. •Determine which social media 1. ESTABLISH YOUR GOALS buyers' purchase decisions - Ask why you need to be in 1a. GET INPUT FROM STAKEHOLDERS channels will work best in reaching -bloggers, partners, and even social media. competitors. •Conduct interviews and internal out to them. 3 Formulate your social media goals and objectives - Align with the business surveys to find out what social media channels would best serve your company and your goals. goals of your company 6. ESTABLISH YOUR CONTENT STRATEGY 4. MAP RESPONSIBILITIES Source for existing content and repurpose it, eg. whitepapers, case studies, opinion pieces, videos, etc. •identily topics that align with key marketing focus areas. Research to determine relevancy by searching for brand name, competitors Distribute key roles among stakeholders. 1a - Set up a social media "task force around key responsibilities. and target keywords. 7. SET UP VOUR METRICS Create and align metrics and 5. SET UP YOUR CHANNELS • Use the internal survey results and the monitoring framework with strategic objectives. • Some kry measurement goals include Reach, Buzz, Sentiment, Influence. buyers' personae to determine which channels you will engage in, eg. Facebook, Twitter, Linkedin Measue only what matters to the business 9. SET UP ENGAGEMENT FRAMEWORK Work out who responds, how, where (what channel, and how often. •Constancy and immediacy are keys to well-managed social media engagement. 10 10. DEVELOP A SOCIAL MEDIA POLICY • Based on best practices, what's 13. HARNESS THE POWER OF 8. CUSTOMIZE YOUR CHANNELS • Set up. customize and optimize your channels eg, multi author blogging platform, customined FB page, YouTube channel etc. 12 acceptable, out-of-bounds markers. YOUR INTERNAL NETWORKS confidentialinformation, business vs personal capacity, etc. •Document everything to avoid grey areas that may hinder engagement. - Time to get your team to provide the initial ballast. - Propagate, publicize, promote. 13 12. MONITOR & MEASURE 11 Set up monitoring and measurement tools based on the metrics established earlier. 11. PUBLISH YOUR INITIAL CONTENT -Develop an editorial schedule. -Populate your channels with appropriate content. - Establish content syndication mechanisms across social media channels 14. YOU ARE OFF Analyze, Adapt and Improve: Adapt 14 any new findings into current processes, and improve efforts as you navigate through this social media journey. Remember - this is an iterative process brought to you by GETIT COMMS www.getitcomms.comi 0o00ed undera Create Common n Noomme Share e B2 BENTO QUICKSTART GUIDE TO SOCIAL MEDIA FOR BUSINESS www.12bento.com 3. MAP INFLUENCES 2. WHERE ARE YOUR BUYERS? -Use monitoring tools to find out Map your buyer's persona . Find channels where your team's more about your prospects. - Discover the infiluencers"of and buyers'interactions intersect. 1. ESTABLISH YOUR GOALS buyers' purchase decisions -bloggers, partners, and even •Determine which social media - Ask why you need to be in 1a. GET INPUT FROM STAKEHOLDERS channels will work best in reaching social media • Conduct interviews and internal out to them. competitors. 3 Formulate your social media surveys to find out what social media goals and objectives channels would best serve your - Align with the business company and your goals. goals of your company (1 6. ESTABLISH YOUR CONTENT STRATEGY •Source for existing content and repurpose 4. MAP RESPONSIBILITIES Distribute key roles among it, eg, whitepapers, case studies, opinion pieces, videos etc. stakeholders. 1a • Identily topics that align with key marketing focus areas. -Set up a social media "task force around key responsibilities. • Research to determine relevancy by searching for brand name, competitors and target keywords. 7. SET UP VOUR METRICS Create and align metrics and 5. SET UP YOUR CHANNELS the monitoring framework with strategic objectives. • Some key measurement goal Use the internal survey results and buyers personae to determine which channels you will engage in, include Reach, Buzz, Sentiment, eg. Facebook, Twitter, Linkedin Influence. Measue only what matters to the business 9. SET UP ENGAGEMENT * .. FRAMEWORK Work out who responds, how, where (what channel, and how often. ? •Constancy and immediacy are keys to well-managed social media engagement. 10 10. DEVELOP A SOCIAL MEDIA POLICY • Based on best practices, what's 13. HARNESS THE POWER OF 8. CUSTOMIZE YOUR CHANNELS Set up, customize and optimire 12 acceptable, out-of-bounds markers. YOUR INTERNAL NETWORKS confidentialinformation, business vs. personal capacity, etc. •Document everything to avoid grey areas that may hinder engagement. • - Time to get your team to your channels eg. multi author blogging platform, provide the initial ballast. - Propagate, publicize, promote. customized FB page. YouTube channel etc. 13 12. MONITOR & MEASURE 11 Set up monitoring and measurement tools based on the metrics established earlier 11. PUBLISH YOUR INITIAL CONTENT - Develop an editorial schedule - Populate your channels with appropriate content. - Establish content syndication mechanisms across social media channels 14. YOU ARE OFF - Analyze, Adapt and Improve: Adapt 14 any new findings into current processes, and improve efforts as you navigate through this social media journey Remember - this is an iterative process brought to you by GETIT COMMS www.getitcomms.com 0o00ed undera Create Common n Noo Sae B2 BENTO QUICKSTART GUIDE TO SOCIAL MEDIA FOR BUSINESS www.12bento.com 3. MAP INFLUENCES 2. WHERE ARE YOUR BUYERS? -Use monitoring tools to find out Map your buyer's persona . Find channels where your team's more about your prospects. - Discover the infiluencers"of and buyers'interactions intersect. 1. ESTABLISH YOUR GOALS buyers' purchase decisions -bloggers, partners, and even •Determine which social media - Ask why you need to be in 1a. GET INPUT FROM STAKEHOLDERS channels will work best in reaching social media • Conduct interviews and internal out to them. competitors. 3 Formulate your social media surveys to find out what social media goals and objectives channels would best serve your - Align with the business company and your goals. goals of your company (1 6. ESTABLISH YOUR CONTENT STRATEGY •Source for existing content and repurpose 4. MAP RESPONSIBILITIES Distribute key roles among it, eg, whitepapers, case studies, opinion pieces, videos etc. stakeholders. 1a • Identily topics that align with key marketing focus areas. -Set up a social media "task force around key responsibilities. • Research to determine relevancy by searching for brand name, competitors and target keywords. 7. SET UP VOUR METRICS Create and align metrics and 5. SET UP YOUR CHANNELS the monitoring framework with strategic objectives. • Some key measurement goal Use the internal survey results and buyers personae to determine which channels you will engage in, include Reach, Buzz, Sentiment, eg. Facebook, Twitter, Linkedin Influence. Measue only what matters to the business 9. SET UP ENGAGEMENT * .. FRAMEWORK Work out who responds, how, where (what channel, and how often. ? •Constancy and immediacy are keys to well-managed social media engagement. 10 10. DEVELOP A SOCIAL MEDIA POLICY • Based on best practices, what's 13. HARNESS THE POWER OF 8. CUSTOMIZE YOUR CHANNELS Set up, customize and optimire 12 acceptable, out-of-bounds markers. YOUR INTERNAL NETWORKS confidentialinformation, business vs. personal capacity, etc. •Document everything to avoid grey areas that may hinder engagement. • - Time to get your team to your channels eg. multi author blogging platform, provide the initial ballast. - Propagate, publicize, promote. customized FB page. YouTube channel etc. 13 12. MONITOR & MEASURE 11 Set up monitoring and measurement tools based on the metrics established earlier 11. PUBLISH YOUR INITIAL CONTENT - Develop an editorial schedule - Populate your channels with appropriate content. - Establish content syndication mechanisms across social media channels 14. YOU ARE OFF - Analyze, Adapt and Improve: Adapt 14 any new findings into current processes, and improve efforts as you navigate through this social media journey Remember - this is an iterative process brought to you by GETIT COMMS www.getitcomms.com 0o00ed undera Create Common n Noo Sae B2 BENTO QUICKSTART GUIDE TO SOCIAL MEDIA FOR BUSINESS www.12bento.com 3. MAP INFLUENCES 2. WHERE ARE YOUR BUYERS? -Use monitoring tools to find out Map your buyer's persona . Find channels where your team's more about your prospects. - Discover the infiluencers"of and buyers'interactions intersect. 1. ESTABLISH YOUR GOALS buyers' purchase decisions -bloggers, partners, and even •Determine which social media - Ask why you need to be in 1a. GET INPUT FROM STAKEHOLDERS channels will work best in reaching social media • Conduct interviews and internal out to them. competitors. 3 Formulate your social media surveys to find out what social media goals and objectives channels would best serve your - Align with the business company and your goals. goals of your company (1 6. ESTABLISH YOUR CONTENT STRATEGY •Source for existing content and repurpose 4. MAP RESPONSIBILITIES Distribute key roles among it, eg, whitepapers, case studies, opinion pieces, videos etc. stakeholders. 1a • Identily topics that align with key marketing focus areas. -Set up a social media "task force around key responsibilities. • Research to determine relevancy by searching for brand name, competitors and target keywords. 7. SET UP VOUR METRICS Create and align metrics and 5. SET UP YOUR CHANNELS the monitoring framework with strategic objectives. • Some key measurement goal Use the internal survey results and buyers personae to determine which channels you will engage in, include Reach, Buzz, Sentiment, eg. Facebook, Twitter, Linkedin Influence. Measue only what matters to the business 9. SET UP ENGAGEMENT * .. FRAMEWORK Work out who responds, how, where (what channel, and how often. ? •Constancy and immediacy are keys to well-managed social media engagement. 10 10. DEVELOP A SOCIAL MEDIA POLICY • Based on best practices, what's 13. HARNESS THE POWER OF 8. CUSTOMIZE YOUR CHANNELS Set up, customize and optimire 12 acceptable, out-of-bounds markers. YOUR INTERNAL NETWORKS confidentialinformation, business vs. personal capacity, etc. •Document everything to avoid grey areas that may hinder engagement. • - Time to get your team to your channels eg. multi author blogging platform, provide the initial ballast. - Propagate, publicize, promote. customized FB page. YouTube channel etc. 13 12. MONITOR & MEASURE 11 Set up monitoring and measurement tools based on the metrics established earlier 11. PUBLISH YOUR INITIAL CONTENT - Develop an editorial schedule - Populate your channels with appropriate content. - Establish content syndication mechanisms across social media channels 14. YOU ARE OFF - Analyze, Adapt and Improve: Adapt 14 any new findings into current processes, and improve efforts as you navigate through this social media journey Remember - this is an iterative process brought to you by GETIT COMMS www.getitcomms.com 0o00ed undera Create Common n Noo Sae B2 BENTO QUICKSTART GUIDE TO SOCIAL MEDIA FOR BUSINESS www.12bento.com 3. MAP INFLUENCES 2. WHERE ARE YOUR BUYERS? -Use monitoring tools to find out Map your buyer's persona . Find channels where your team's more about your prospects. - Discover the infiluencers"of and buyers'interactions intersect. 1. ESTABLISH YOUR GOALS buyers' purchase decisions -bloggers, partners, and even •Determine which social media - Ask why you need to be in 1a. GET INPUT FROM STAKEHOLDERS channels will work best in reaching social media • Conduct interviews and internal out to them. competitors. 3 Formulate your social media surveys to find out what social media goals and objectives channels would best serve your - Align with the business company and your goals. goals of your company (1 6. ESTABLISH YOUR CONTENT STRATEGY •Source for existing content and repurpose 4. MAP RESPONSIBILITIES Distribute key roles among it, eg, whitepapers, case studies, opinion pieces, videos etc. stakeholders. 1a • Identily topics that align with key marketing focus areas. -Set up a social media "task force around key responsibilities. • Research to determine relevancy by searching for brand name, competitors and target keywords. 7. SET UP VOUR METRICS Create and align metrics and 5. SET UP YOUR CHANNELS the monitoring framework with strategic objectives. • Some key measurement goal Use the internal survey results and buyers personae to determine which channels you will engage in, include Reach, Buzz, Sentiment, eg. Facebook, Twitter, Linkedin Influence. Measue only what matters to the business 9. SET UP ENGAGEMENT * .. FRAMEWORK Work out who responds, how, where (what channel, and how often. ? •Constancy and immediacy are keys to well-managed social media engagement. 10 10. DEVELOP A SOCIAL MEDIA POLICY • Based on best practices, what's 13. HARNESS THE POWER OF 8. CUSTOMIZE YOUR CHANNELS Set up, customize and optimire 12 acceptable, out-of-bounds markers. YOUR INTERNAL NETWORKS confidentialinformation, business vs. personal capacity, etc. •Document everything to avoid grey areas that may hinder engagement. • - Time to get your team to your channels eg. multi author blogging platform, provide the initial ballast. - Propagate, publicize, promote. customized FB page. YouTube channel etc. 13 12. MONITOR & MEASURE 11 Set up monitoring and measurement tools based on the metrics established earlier 11. PUBLISH YOUR INITIAL CONTENT - Develop an editorial schedule - Populate your channels with appropriate content. - Establish content syndication mechanisms across social media channels 14. YOU ARE OFF - Analyze, Adapt and Improve: Adapt 14 any new findings into current processes, and improve efforts as you navigate through this social media journey Remember - this is an iterative process brought to you by GETIT COMMS www.getitcomms.com 0o00ed undera Create Common n Noo Sae B2 BENTO QUICKSTART GUIDE TO SOCIAL MEDIA FOR BUSINESS www.12bento.com 3. MAP INFLUENCES 2. WHERE ARE YOUR BUYERS? -Use monitoring tools to find out Map your buyer's persona . Find channels where your team's more about your prospects. - Discover the infiluencers"of and buyers'interactions intersect. 1. ESTABLISH YOUR GOALS buyers' purchase decisions -bloggers, partners, and even •Determine which social media - Ask why you need to be in 1a. GET INPUT FROM STAKEHOLDERS channels will work best in reaching social media • Conduct interviews and internal out to them. competitors. 3 Formulate your social media surveys to find out what social media goals and objectives channels would best serve your - Align with the business company and your goals. goals of your company (1 6. ESTABLISH YOUR CONTENT STRATEGY •Source for existing content and repurpose 4. MAP RESPONSIBILITIES Distribute key roles among it, eg, whitepapers, case studies, opinion pieces, videos etc. stakeholders. 1a • Identily topics that align with key marketing focus areas. -Set up a social media "task force around key responsibilities. • Research to determine relevancy by searching for brand name, competitors and target keywords. 7. SET UP VOUR METRICS Create and align metrics and 5. SET UP YOUR CHANNELS the monitoring framework with strategic objectives. • Some key measurement goal Use the internal survey results and buyers personae to determine which channels you will engage in, include Reach, Buzz, Sentiment, eg. Facebook, Twitter, Linkedin Influence. Measue only what matters to the business 9. SET UP ENGAGEMENT * .. FRAMEWORK Work out who responds, how, where (what channel, and how often. ? •Constancy and immediacy are keys to well-managed social media engagement. 10 10. DEVELOP A SOCIAL MEDIA POLICY • Based on best practices, what's 13. HARNESS THE POWER OF 8. CUSTOMIZE YOUR CHANNELS Set up, customize and optimire 12 acceptable, out-of-bounds markers. YOUR INTERNAL NETWORKS confidentialinformation, business vs. personal capacity, etc. •Document everything to avoid grey areas that may hinder engagement. • - Time to get your team to your channels eg. multi author blogging platform, provide the initial ballast. - Propagate, publicize, promote. customized FB page. YouTube channel etc. 13 12. MONITOR & MEASURE 11 Set up monitoring and measurement tools based on the metrics established earlier 11. PUBLISH YOUR INITIAL CONTENT - Develop an editorial schedule - Populate your channels with appropriate content. - Establish content syndication mechanisms across social media channels 14. YOU ARE OFF - Analyze, Adapt and Improve: Adapt 14 any new findings into current processes, and improve efforts as you navigate through this social media journey Remember - this is an iterative process brought to you by GETIT COMMS www.getitcomms.com 0o00ed undera Create Common n Noo Sae B2 BENTO QUICKSTART GUIDE TO SOCIAL MEDIA FOR BUSINESS www.12bento.com 3. MAP INFLUENCES 2. WHERE ARE YOUR BUYERS? -Use monitoring tools to find out Map your buyer's persona . Find channels where your team's more about your prospects. - Discover the infiluencers"of and buyers'interactions intersect. 1. ESTABLISH YOUR GOALS buyers' purchase decisions -bloggers, partners, and even •Determine which social media - Ask why you need to be in 1a. GET INPUT FROM STAKEHOLDERS channels will work best in reaching social media • Conduct interviews and internal out to them. competitors. 3 Formulate your social media surveys to find out what social media goals and objectives channels would best serve your - Align with the business company and your goals. goals of your company (1 6. ESTABLISH YOUR CONTENT STRATEGY •Source for existing content and repurpose 4. MAP RESPONSIBILITIES Distribute key roles among it, eg, whitepapers, case studies, opinion pieces, videos etc. stakeholders. 1a • Identily topics that align with key marketing focus areas. -Set up a social media "task force around key responsibilities. • Research to determine relevancy by searching for brand name, competitors and target keywords. 7. SET UP VOUR METRICS Create and align metrics and 5. SET UP YOUR CHANNELS the monitoring framework with strategic objectives. • Some key measurement goal Use the internal survey results and buyers personae to determine which channels you will engage in, include Reach, Buzz, Sentiment, eg. Facebook, Twitter, Linkedin Influence. Measue only what matters to the business 9. SET UP ENGAGEMENT * .. FRAMEWORK Work out who responds, how, where (what channel, and how often. ? •Constancy and immediacy are keys to well-managed social media engagement. 10 10. DEVELOP A SOCIAL MEDIA POLICY • Based on best practices, what's 13. HARNESS THE POWER OF 8. CUSTOMIZE YOUR CHANNELS Set up, customize and optimire 12 acceptable, out-of-bounds markers. YOUR INTERNAL NETWORKS confidentialinformation, business vs. personal capacity, etc. •Document everything to avoid grey areas that may hinder engagement. • - Time to get your team to your channels eg. multi author blogging platform, provide the initial ballast. - Propagate, publicize, promote. customized FB page. YouTube channel etc. 13 12. MONITOR & MEASURE 11 Set up monitoring and measurement tools based on the metrics established earlier 11. PUBLISH YOUR INITIAL CONTENT - Develop an editorial schedule - Populate your channels with appropriate content. - Establish content syndication mechanisms across social media channels 14. YOU ARE OFF - Analyze, Adapt and Improve: Adapt 14 any new findings into current processes, and improve efforts as you navigate through this social media journey Remember - this is an iterative process brought to you by GETIT COMMS www.getitcomms.com 0o00ed undera Create Common n Noo Sae