Quickstart Guide to Social Media for Business

B2 BENTO QUICKSTART GUIDE TO SOCIAL MEDIA FOR BUSINESS www.b2bento.com 2. WHERE ARE YOUR 2 BUYERS? 3. MAP INFLUENCES 1a. GET INPUT FROM 1. ESTABLISH YOUR STAKEHOLDERS GOALS 4. MAP RESPONSIBILITIES 6. ESTABLISH YOUR 7. SET UP YOUR METRICS CONTENT STRATEGY 6 5. SET UP YOUR CHANNELS 5 9. SET UP ENGAGEMENT FRAMEWORK 10 10. DEVELOP A SOCIAL 12 MEDIA POLICY 13. HARNESS THE POWER OF YOUR INTERNAL 8. CUSTOMIZE YOUR CHANNELS NETWORKS 13 11 12. MONITOR & 11. PUBLISH YOUR MEASURE INITIAL CONTENT 14. YOU ARE OFF! 14 brought to you by GETIT COMMS WWw.getitcomms.com OO Shared undera Creative Commors Atribution-NonCommercial-ShamAlike License B2 BENTO QUICKSTART GUIDE TO SOCIAL MEDIA FOR BUSINESS www.b2bento.com 2. WHERE ARE YOUR 2 BUYERS? 3. MAP INFLUENCES 1a. GET INPUT FROM 1. ESTABLISH YOUR STAKEHOLDERS GOALS 4. MAP RESPONSIBILITIES 6. ESTABLISH YOUR 7. SET UP YOUR METRICS CONTENT STRATEGY 6 5. SET UP YOUR CHANNELS 5 9. SET UP ENGAGEMENT FRAMEWORK 10 10. DEVELOP A SOCIAL 12 MEDIA POLICY 13. HARNESS THE POWER OF YOUR INTERNAL 8. CUSTOMIZE YOUR CHANNELS NETWORKS 13 11 12. MONITOR & 11. PUBLISH YOUR MEASURE INITIAL CONTENT 14. YOU ARE OFF! 14 brought to you by GETIT COMMS WWw.getitcomms.com OO Shared undera Creative Commors Atribution-NonCommercial-ShamAlike License B2 BENTO QUICKSTART GUIDE TO SOCIAL MEDIA FOR BUSINESS www.b2bento.com 2. WHERE ARE YOUR 2 BUYERS? 3. MAP INFLUENCES 1a. GET INPUT FROM 1. ESTABLISH YOUR STAKEHOLDERS GOALS 4. MAP RESPONSIBILITIES 6. ESTABLISH YOUR 7. SET UP YOUR METRICS CONTENT STRATEGY 6 5. SET UP YOUR CHANNELS 5 9. SET UP ENGAGEMENT FRAMEWORK 10 10. DEVELOP A SOCIAL 12 MEDIA POLICY 13. HARNESS THE POWER OF YOUR INTERNAL 8. CUSTOMIZE YOUR CHANNELS NETWORKS 13 11 12. MONITOR & 11. PUBLISH YOUR MEASURE INITIAL CONTENT 14. YOU ARE OFF! 14 brought to you by GETIT COMMS WWw.getitcomms.com OO Shared undera Creative Commors Atribution-NonCommercial-ShamAlike License B2 BENTO QUICKSTART GUIDE TO SOCIAL MEDIA FOR BUSINESS www.b2bento.com 2. WHERE ARE YOUR 2 BUYERS? 3. MAP INFLUENCES 1a. GET INPUT FROM 1. ESTABLISH YOUR STAKEHOLDERS GOALS 4. MAP RESPONSIBILITIES 6. ESTABLISH YOUR 7. SET UP YOUR METRICS CONTENT STRATEGY 6 5. SET UP YOUR CHANNELS 5 9. SET UP ENGAGEMENT FRAMEWORK 10 10. DEVELOP A SOCIAL 12 MEDIA POLICY 13. HARNESS THE POWER OF YOUR INTERNAL 8. CUSTOMIZE YOUR CHANNELS NETWORKS 13 11 12. MONITOR & 11. PUBLISH YOUR MEASURE INITIAL CONTENT 14. YOU ARE OFF! 14 brought to you by GETIT COMMS WWw.getitcomms.com OO Shared undera Creative Commors Atribution-NonCommercial-ShamAlike License