Quantifying Outreach

QUANTIFYING OUTREACH What we learned from analyzing 300,000 outreach emails 13M 1.5M 100K 70.3K PAGES CRAWLED PAGES FILTERED PAGES QUEUED AFTER INITIAL EMAILS SENT = 1,000,000 = 1,000,000 FILTERING PROCESS X= 7,000 = 1,000,000 VS GENDER COMPARISON The accepted link building folklore is that women are far better performers at outreach link building. We set out to identify which sex truly performs better. 10K 10K 0.31% 14.9% 8K 8K MALE CLOSE RATE HIGHER THAN WOMEN 6K 6K 16.8% 4K .................. 4.8% 2K 4.5% 2K RESPONDED CLOSED RESPONDED CLOSED FINANCIAL TECHNOLOGY TRAVEL 62.4% 37.6% 56.6% 43.4% 60.5% 39.5% Closed Responded Dear Sir or Madam, in.com ire.com anonymous@your OPENING SALUTATION Often, link builders reach out to prospects without knowing the name of the party they are contacting. We set out to discover what actually performs better a personal salutation ("Hi Mike"), or a generic salutation ("Aloha"). 13.8% 6K PERSONAL CLOSE RATE 6.52% 20.6% 5K 2.41% Higher than general 4K 3K 4.1% 2K 6.5% 10.5% ...... .... .............................. 3.1% RESPONDED CLOSED RESPONDED CLOSED RESPONDED CLOSED PERSONAL GENERAL CUSTOM RESPONSES BASED ON SALUTATION Responded Closed Technology Financial Travel 20% 15% ****.......... 10% ...... 5% ........ ..... PERSONAL GENERAL CUSTOM EMAIL TRUST SIGNALS We wanted to see how including trust signals that prove the link builder is a real person affected the performance of link builders. NO PHONE # 12K CLOSE RATE 12K 15.3% 2.5% 10K 10K Higher than with phone # 8K 8K 15.8% 6K 6K 15% 4K 4.98% 4K 4.6% 2K .. 4.3% 2K 20.1% 7.1% RESPONDED CLOSED RESPONDED CLOSED RESPONDED CLOSED RESPONDED CLOSED PHONE NO PHONE PROFILE NO PROFILE FINANCIAL TECHNOLÓGY TRAVEL 3.29% WITH 3.65% 4.94% 6.02% 14.55% WITHOUT WITH WITH WITHOUT PHONE PHONE PHONE 3.22% 3.37% 3.81% 5.35% WITHOUT 6.05% 7.51% WITH WITHOUT WITH WITH WITHOUT PROFILE PROFILE PROFILE 8.25% 3.15% 11.43% 4.76% 9.39% 5.82% WITH WITHOUT WITH WITHOUT WITH WITHOUT LOGO LOGO LOGO Closed Responded FIRST TOUCH ON TWITTER It is accepted practice that reaching out to users on twitter allows link builders to jump into a conversation. We wanted to see if the rate of response and close was higher for users that tweeted at prospects before emailing them. I TWEETED BEFORE EMAILING O DID NOT TWEET FIRST O GOT A RESPONSE TO EMAIL AFTER TWEEING FIRST O DID NOT GET A RESPONSE BEST DAY AND TIME We set out to determine which day(s) of the week and what time of day resulted in the highest responses and link activations 9:00AM |·LILIAM TUESDAY NUMBER OF EMAILS Typically the iAcquire team stops sending follow up emails after 4 attempts to close a link, but in some cases they've gone beyond that. We wanted to know what value is doing so and what the sweet spot is. FIRST EMAIL O SECOND EMAIL 5.36% THIRD EMAIL MORE THANA FOURTH EMAIL 100% FIFTH EMAIL 4.68% SIXTH EMAIL better response rate after a 3rd email 3.22% Closed 4.71% Responded 15.49% -1.56% 0.7 - 0.24% # OF EMAILS BEFORE A RESPONSE Responded Closed Financial Technology Travel 50% 40% ........... 30% Q..... .. 20% 10% .......... ................... .......... 6+ This Study Made Possible By: Mike King (@IPulIRank) · Joe Griffin (@joegriffin) • Jay Swansson (@JaySwansson) IACOUIRE Mike B. (@mikebwinging) • BuzzStream (@buzzstream) y @iacquire | iAcquire.com | Copyright ©2012, IAcquire LLC