PurPle Index by MSLGROUP

The WORLD'S BEST BRANDS ARE MARRYING PURPOSE WITH PEOPLE AND TRANSFORMING HOW THEY ENGAGE WITH THE WORLD What is PurPle INDEX? PURPOSE HUMAN POTENTIAL The PURPLE INDEX measures the strength of engagement for You Tube the Fortune Global 100 on EDUCATION Websites, Twitter, Facebook, Youtube and Blogs, around PurPle FORTUNE 100 www Companies opportunity areas of HEALTH, ENVIRONMENT, EDUCATION, HEALTH HUMAN POTENTIAL and PURPOSE using quantitative and qualitative research. ENVIRONMENT Sharing on Social Platforms TOP PERFORMERS PURPOSE ENVIRONMENT HEALTH EDUCATION HUMAN POTENTIAL TOP TOP TOP TOP TOP Walmart General Electric General Electric Wells Fargo Hewlett Packard Citigroup IBM CVS Caremark Sony Siemens General Electric Toshiba McKesson Procter & Gamble IBM Procter & Gamble Honda Motors Siemens ING Group Toshiba Toshiba BASF Procter & Gamble Hewlett Packard Telefonica PURPOSE Walmart's Purpose-inspired initiatives help to engage large audiences across all activities, while mass global appeal ensures that the retail giant has the highest LEADERS engagement as measured by the PurPle Index. Walmart focuses on innovation & environment, energising people with programs such as Sustainable Value Networks, Packaging Scorecard and Sustainability Index. They also focus on customer centricity and human potential through their purpose Save Money, Live Better, which inspires associates and customers through programs including Golden Sparks and Meals on Facebook. Walmart* @ walmartsustainabilityhub.com walmartcommunity.com y @Walmart Hub f facebook.com/walmart cítì Citigroup focuses on Innovation in Education with financial products designed to help students save for and complete college. Programs such as the Citi Innovation Challenge inspire, organise and energise people to create new teaching solutions. This empowers innovators to drive positive change in more schools with Citi grants. Then, Citigroup shares success stories to inspire and spark action among more innovators and educators to generate engagement. e blog.citigroup.com f facebook.com/citi @ citicommunitydevelopment.com y @CITI GE focuses on Innovation in Environment and Health, and energises people around its purpose with the Ecomagination and Healthymagination initiatives and challenges. This mobilises everyone with an idea to re-imagine energy management and detection and treatment of breast cancer. GE supports and enables innovators to bring their work to realisation. Recently, GE conducted the customer-centric #WhatWorks project that empowers individuals to realise their potential and make a difference by doing one small thing. @ ge.com ge.com/foundation Y @generalelectric f facebook.com/GE P&G P&G focuses on customer centricity, education and human potential with its purpose of Touching Lives, Improving Life. P&G engages people around its purpose with programs such as Thank You Mom, School Partnerships, Mean Stinks and Do it for the Girls. P&G inspires people to join purpose-led movements to spread happiness and improve life. During the Olympics, P&G served as the Sponsor of Mothers, enabling mothers of athletes to attend the Olympics fueling a movement of appreciation for all mothers. Throughout the year, P&G encourages people to live better by uniting against a range of issues from bullying to fighting cancer. @ pg.com f facebook.com/thankyoumom @ProcterGamble ENVIRONMENT LEADERS I-BASF IEM The Chemical OCompany IBM is focused on developing GE's environmental platform is Ecomagination. It mobilises innovators and BASF's corporate purpose, We Create Chemistry, allows green IT and business strategies and providing services, systems and softwares to help build green infrastructure for the planet. The Company's Smarter it to combine economic entrepreneurs around global challenges,explore new success, social responsibility and environmental protection solutions and then fund the to build a sustainable future. It focuses on scientific innovation enabling best ideas to see them through to realisation. Planet and Smarter Cities Challenge initiatives crowdsource problems and engergise people to share solutions. customers across industries to meet society's needs, through partnerships and joint plan implementation. @ ecomagination.com y @ecomagination @ basf.com @ smartercitieschallenge.org y @BASF y @SustainablelBM f facebook.com/GE f facebook.com/BASFAPAC f facebook.com/ peopleforasmarterplanet A number of organisations run co-creation and collaborative Initiatives Driving Engagement General Electric Panasonic social innovation platforms for solving, ideating and discussing environmental challenges. Platforms Partnering with a change agent is also popular with leading PurPle companies to spread НP Partnerships Shell Behavioural Games awareness or innovate. Chevron This is a unique example of gamified spread of awareness by Chevron where participants learn about challenges in creating energy source balance. HEALTH Health-focused digital platforms bring together large audiences and domain- specific thought leaders to discuss issues, ideas and innovations. Initiatives Driving Engagement General Electric Siemens Crowdsourcing Walmart Organisations partner directly with grassroots change agents to help improve lives and living conditions. Partnership P&G General Electric Apps Samsung CVS Caremark Mobile apps have been built to empower individuals and off-location healthcare to connect healthcare professionals and patients. EA SIEMENS CVS CAREMARK Healthymagination is GE's commitment to imagine and CVS Caremark's All Kids Can program helps build better lives for children with Siemens has created the Healthworks collective build innovative solutions to bringing together thought disabilities. Other partnerships provide specialised healthcare and help people with disabilities express themselves through art. Project Health provides free health screenings in local communities and raises today's health challenges. Its main focus is to strengthen leaders to discuss health- related problems, ideas and innovations. The company runs a Germany-wide health campaign called Movement healthcare infrastructure and address customer needs. GE runs a challenge to identify problems and source potential solutions, investing in the best Counts and the Siemens Sports facility helps train aspiring athletes. ideas. awareness about disease- management @healthymagination.com @ siemens.com @cvscaremarkallkidscan.com y @gehealthy f facebook.com/healthymagination @siemens y acVS Extra f facebook.com/Siemens f facebook.com/CVSALLKidsCan EDUCATION WELLS FARGO SONY P&G Wells Fargo is committed to helping educators through programs like The Teacher's Partner which provides Sony hosts workshops, uses its crowdsourcing platforms, Through Live, Learn and Thrive, P&G helps provide and utilises museums to access to education for more teach students about evolving digital technology. The than 300 million children. It has created a direct partnership with Shiksha in India and has set up over financial assistance with books, supplies and professional development. It provides funding to company runs the K-12 initiative, Sony Explorascience, Sony Wonder Technology Lab, Sony Education Foundation, Open Planet Ideas, Futurescapes, and science 200 Hope hools in China, schools and teachers with reaching every district. low- to mid-income students.a programs and workshops. @ wellsfargo.com @ sony.net @ pg.com y aWellsFargo y @Sony @ProcterGamble f facebook.com/wellsfargo facebook.com/ openplanetideas facebook.com/proctergamble Providing resources through platforms and training are some of the leading initiatives for engaging directly with teachers. Initiatives Driving Engagement General Electric Technology-enabled classrooms bringing modern education to large audiences supported and pioneered by the Fortune Global 100. BMW Teacher Engagement Samsung Tech-Enabled Education Panasonic School Partnerships A popular PurPle initiative is to create direct partnerships and engage with change drivers in the education sector. This ranges from creating scholarships and financial aid to setting up and running schools. Citigroup Recognition/Celebration P&G НР Toshiba Awards, contests and competitions are run to unearth, reward and celebrate outstanding students. HUMAN POTENTIAL Entrepreneurship is encouraged through incubators which provide some funding, guidance and basic infrastructure to help innovations and startups. Initiatives Driving Engagement BASF Siemens Incubators Partnering with microfinance institutions to empower grassroots- level entrepreneurs is a popular human potential initiative. Citigroup Microfinance Chevron Learning Support Allianz Organisations have created knowledge and awareness programs to share their learning and expertise. Financial institutions are helping people organise personal finances and make prudent personal financial decisions. НР Shell Telefonica LEADERS TOSHIBA HP focuses on improving lives by leveraging its technical expertise through partnerships. One partnership with KWFT involves upgrading ICT systems to provide mobile the Exploravision Awards banking in Kenya. The Microdevelopment Finance team is testing technology that future. will improve accessibility and efficiency of microfinance in Uganda. Toshiba is solving global issues through numerous initiatives under the program, Committed to People, Committed to the Future.The company also runs Telefonica is committed to improving quality of life and promoting equal opportunities. It developed Pronino, which works with local governments to eradicate child labor and Fona ya in Peru. They have a Europe-wide social start-up program, Challenge for students envisioning technology of the Big Youth - and a student- enabling program, Talentum. @hp.com @ toshiba-smartcommunity.com @telefonica.com 7JF y @HP y @Toshibalnnovate y @RCySost f facebook.com/HP f facebook.com/ToshibaForGood f facebook.com/rcysostenibilidad Best on You TWITTER Top 5 YOUTUBE Top 5 BLOGS Top 5 f FACEBOOK Top 5 Tube ENEL VIDEO Honda motors SONY Sony @Sony Toyota Motors Like · Comment Share O Subsoribe WELLS Wells Fargo FARGO Chevron British Petroleum @We Are BP Oil Repsol YPF O Subsoribe Like · Comment Share ExxonMobil Walmart Enelsharing @eneisharing Honda Motors O Subacribe Like · Comment Share CVS Caremark Like · Comment Share Allianz Panasonic Corp. @panasonic citi Citigroup O Subacribe Honda H @Honda Nissan Commercials Crédit Agricole Like Comment Share TOSHIBA JesumoUP O MSLGROUP A Publicis Groupe Company This infographic depicts the results of 'The PurPle Index', a property of MSLGROUP. It is based on MSLGROUP's PurPle approach and created using MSLGROUP's proprietary Social Hive Index. LEADERS LEADERS ----- ----- ----- ------ -- ----------