Public opinion on net neutrality

NET NEUTRALITY DO WE ALL WANT IT? 99% OF THE 800,000 The FCC received nearly 3.7 million comments for its proposed rulemaking on Net Neutrality. COMMENTS ANALYZED WERE IN FAVOR OF NET NEUTRALITY, i.e., THEY SUPPORT EQUAL TREATMENT OF CONTENT But a consumer survey, conducted by ResearchFidelity in the top 10 US DMAS in June 2014, highlights that the public opinion is not quite unanimous in this support... Twenty Three percent of adults would vote for commercial "fast lane' deals between ISPS and web companies over fair and equal treatment of internet content RESIDENTS OF DALLAS, HOUSTON AND ATLANTA ARE MORE LIKELY TO SUPPORT 23% 24% 21% 21% Commercial San Francisco Chicago 21% New York "fast lane" Boston deals 77% Fair and equal treatment of content 22% Philidelphia 23% Los Angeles 22% Washington DC 28% 25% 26% Dallas Atlanta Houston This means about 17 million people in the top 10 DMAS would vote in favor of commercial "fast lane" deals Forty Five percent of adults in the top 10 DMAS said that ISPS should be regulated like utilities (i.e., Title Il classification), which would bring them under stricter control of the FCC for enforcing net neutrality RESIDENTS OF DALLAS, HOUSTON AND ATLANTA ARE LESS IN FAVOR OF TITLE II RECLASSIFICATION 47% 50% 47% Chicago Philidelphia 46% 45% San Francisco Regulate like utilities New York 55% Don't regulate like utilities 48% Boston 45% Los Angeles 37% 42% 48% 39% Dallas Atlanta Washington DC Houston People who support regulating ISPS like utilities are 4 times* more likely to support net neutrality This means that about 34 million people in the top 10 DMAS want ISPS to be regulated like utilities Affluent households are more likely to support higher fees for higher bandwidth activities 30% People who want ISPS to charge more for higher bandwidth usage are 20% ДА! 4 times* less likely to support net neutrality 10% 16% 18% 20% 22% 27% 0% < $35k $35-50k $50-75k $75-100k $100k+ Household Income METHODOLOGY All estimates above based on a double opt-in web survey of 27,634 consumers residing in the Top 10 DMAS, representing a population of -75 million adults age 18 and over. Sample sizes for individual DMAS range from 987 to 7223 and the margins of error (including design effects) for these DMAS range from approximately +/-1.63% to 4.45%. *Odds ratios derived from generalized linear models controlling for age, gender, race, household income, OTT usage, Pay TV usage, and other pertinent variables. rf www.researchfidelity.com RESEARCH FIDELITY A [email protected]