Public Company Use of Social Media for Investor Relations
Public Company Use of Social Media for Investor Relations SUMMER 2010 400 SOCIAL MEDIA BY REGION 300 Legend I Twitter I Blog I Facebook 250 ISideshare IYouTube 200 150 100 US Europe Canada Brazil Other China Australia 250 SOCIAL MEDIA BY SECTOR 200 150 50 3 4 5 10 1 Technology 6 Industrial Goods 7 Utilities 8 Financial 9 Automotive 10 Clean Technology 2 Services 3 Natural Resources 4 Consumer Goods 5 Farma / Healthcare / Biotech SOCIAL MEDIA BY MARKET CAP 250 200 150 100 Large Mid Smal USED FOR IR You Tube 65% 29% 37% 10% in 93% 10% USE OF FACEBOOK FOR IR USE OF CORPORATE BLOG FOR IR Technology Technology Services Services Pharmal Healthcarel Biotech Consumer Goods Natural Resources Industrial Goods Pharmal Healthcare/ Natural Resources Biotech Industrial Goods Financial Financial Clean Technology Utilities Consumer Goods Automotive Automotive Clean Technology Utilities 20 40 60 80 100 120 140 160 10 20 30 40 50 60 70 80 Legend I Facebook for IR Legend I Blog for IR I Facebook I Corporate Blog USE OF YOUTUBE FOR IR USE OF SLIDESHARE FOR IR Technology Technology Services Natural Resources Consumer Goods Industrial Goods Natural Resources Services Pharma/ Healthcare/ Clean Technology Biotech Pharmal Healthcare/ Industrial Goods Biotech Financial Consumer Goods Automotive Automotive Utilities Utilities Clean Technology Financial O 20 40 60 80 100 120 140 05 10 15 20 25 30 35 Legend Legend I YouTube for IR I YouTube I Sideshare for IR I Slideshare ENGAGEMENT USE OF TWITTER FOR IR Technology 42% Services Consumer Goods REPLIES Natural Resources Pharma Healthcare/ Biotech 62 % Industrial Goods. Financial RETWEETS Automotive Utilities 52% Clean Technology 50 100 150 200 250 300 HASHTAGS Legend I Twitter for IR ITwitter Legend IEngaged I Not USE OF TWITTER FOR IR Technology Services Consumer Goods Natural Resources Pharmal Healthcare/ Biotech Industrial Goods Financial Automotive Utilities Clean Technology 20 40 60 80 100 120 140 160 180 Legend IRetweets IReplies IHashtags 04 Web Systems www.Q4WEBSYSTEMS.COM
Public Company Use of Social Media for Investor Relations
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