The Psychology of Business Card Design

BUSINESS CARD Design Psychology For combined aesthetic value and message clarity, follow these basic principles of business card design. COLOR Combination Complementary colors should be used as main Analogous colors are the ones that share and accent colors. These are the ones seen the same undertones, and found next opposite each other on the color wheel, such as green and red. to each other on the color wheel. Triads are used to create a dynamic Split-Complement Triads create a more muted color combination. These are the ones on either side of a chosen color scheme. Triads are formulated by picking a color on the color wheel and the fourth color thereafter. An example of a triad is violet-green-orange. color's opposite chrome on the color wheel. For example, the split-complement triad for red-orange is green and blue. Character YELLOW ORANGE RED PINK connotes youth and positivity. creates command and control. is all about zest, power, and urgency. is associated with romance and femininity. PURPLE BLUE GREEN BLACK suggests peace and tranquility. gives off a sense of safety and confidence. conveys abundance and serenity. is attributed to opulence and strength Text Text TEXT Text Texteat Typeface Personality SCRIPT TYPEFACES SLAB SERIFS are squared-off typefaces considered as both bold and modern. are reminiscent of calligraphy or handwriting, with qualities that range from playful to sophisticated, and are normally suggestive of a specific design era or genre. AA SERIF TYPEFACES SANS SERIFS are traditional and efficient, and are the go-to typefaces for formal or corporate designs. although usually not as flamboyant as the other typefaces, exude a clean and contemporary elegance. Top Font Choices Futura Bodoni Frutiger TRAJAN Helvetica Bičkham.Script Pro Garamond WHITESPACEDDII GOOD NEGATIVE SPACE CREATES.. BAD NEGATIVE SPACE RESULTS TO... • Unity • Clutter • A sense of professionalism • Zero cohesion of elements • Charm and vitality • Boring look • Appropriate emphasis and hierarchy of design elements • Compromised emphasis and hierarchy of design elements Ok kadgakedhyakaly • Legibility • Poor legibility okabygakalgakalag www www.cardprinting.us twitter acardprintus Courtesy of: You Tube www.youtube.com/user/CardPrintingUS/feed YCardPrinting.us facebook, www.facebook.com/cardprinting.us Google+ www.plus.google.com/108319921384483704529/about Produced by www.optimaltargeting.com