Profile of Today's College Student: the "Streaming Generation"

TODAY'S COLLEGE STUDENT "Do you take debit cards?" 63% Primarily use streaming services for their music 16% 35% Don't own a credit card Don't ever 29% Use mobile pay 89% Would still work, even if "Sorry radio, I'll be streaming my music" carry cash they hit the lottery 22% Love hip hop and R&B most 35% 73% Don't use dating Го apps 65% iPhone 31% Android Use Verizon "Stop telling me to get off my phone. I'm only on it 1-5 hours a day. 90% Don't use dating 53% Are not in a relationship websites 29% AT&T 16% T-Mobile 61% // Have snooped around on their significant other's phone "No, I don't have a lighter" 89% 45% Have tried marijuana 47% Don't do drugs 89% Binge Watch Don't smoke cigarettes "If you need to find me in the next 4 hours, I'll be in front of my laptop" 52% watch the majority of their entertainment on their laptops yelpk a Тop Apps Average weight gain in college 5-10 lbs Top guilty 17% 13% pleasure Ice foods Cream Fries 57%"Shotgun!" 62% Own or lease a car 50% Prefer driving as their primary mode of transportation Prefer to shop in stores "Moʻ money, mo' retail" SOURCE: Fluent 2015 research. National College Millennials survey (n=541); Respondents were surveyed between the dates of May 4-19 2015. Infographic Design by Scott Jacobs