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Profile of the Average American Bourbon Drinker

Profile of the Average American BOURBON DRINKER 13.1% of Americans regularly drink Bourbon. The other 86.9% are really missing out on the fun. They are overwhelmingly male. Most are (or were) married. 57% 70% 30% 24% IT 19% Married Divorced/ Widowed Male Female Never Married They tend to be 30 - 50 years old. They are surprisingly affluent. > $75k $60 - 75k $50 - 60k $40 - 50k $30 - 40k < $30k 21-24 7% 48% 12% 25 - 34 35 - 44 45 - 54 55 - 64 20% 23% 20% 8% 15% 8% 65 + 15% 17% Almost 70% of bourbon drinkers never graduated from college. 30% 28% 17% 10% Some Grad Some High High School Degree College College Degree Some Grad School School Degree SOURMASHED.COM Sources: Simmons Market Research

Profile of the Average American Bourbon Drinker

shared by sourmashed on Jun 19
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We all know bourbon is delicious, but do you know who drinks it? Sourmashed.com put together this quick demographic overview of the Profile of the Average American Bourbon Drinker.

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