The Professional Services Marketing Revolution

HInge THE PROFESSIONAL SERVICES MARKETING REVOLUTION NOW 200% BETTER! You make that, Bob, and you can have the Walters account. in Professional services firms that embrace online marketing grow 4X faster and are 2X more profitable than firms that rely on traditional marketing alone. ONLINE LEAD GENERATION DRIVES HIGHER GROWTH AND PROFITABILITY Growth Profitability 53.8% median current median 2 year growth profitability as % of Stop the rate presses 25.0% revenue old boy. 20.0% 14.6% 15.0% 15.0% 0% 1-39% 40-100% 0% 1-39% 40-100% % leads generated online % leads generated online HIGH GROWTH FIRMS vs AVERAGE FIRMS O High Growth Firms Average Growth Firms Online Marketing Drives Growth Online marketing Is associated with dramatically higher growth and profitablity. High growth firms that use online marketing get 5x more online leads and twice as many new hires online than average firms. 12.3% 6.6% 12.5% 100% 22.2% 62.5% 47.5% 27.5% New Business Leads Online New Hires Online Median 2-Year Growth Rate Median Current Profitability Online Tools Favored by High Growth Firms "This just in." I High Growth Firms I Average Growth Firms Search Engine Optimization Blogging Web Analytics Email Marketing White Papers, eBooks 4 6. 10 effectiveness rating Average Increase in Online Marketing Spending (Projected) Both high growth and average growth firms plan to dramatically increase online spending. High Growth Average Growth I #like that! 62.7% will increase spending 68.4% will increase spending mc mr Now that's marketing! WHO WE STUDIED Industry Group Position/Title 500 5.0% 10.2% Professlonal Services Firms 36.8% 24.1% 29.6% 9.8% 319 11.4% Average Number of Employees $53,929,835 14.1% 15.8% 27.2% 16.0% Average Annual Revenue 1Architecture/Engineering/Construction, I Marketing/Communicatlons, I Management Consulting, 1 Accounting/Finance, Technology Services, Other I CEO/President/Managing Partner, Partner/Principal, I BD Executive, I BD other, Other EXTRA! EXTRA! Online Marketing PatmanlServe Download the report today! www.hingemarketing.com/2011report Read all about it! FREE, no registration required www.hingemarketing.com HIINGE Source: Online Marketing for Professional Services Firms: How Digital Marketing Delivers Faster Growth and Higher Profits 2011 Hinge. All rg hts resene