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Product Management

PRODUCT MANAGEMENT AND THE ROLE OF PRODUCTMANAGERS "The organizational structure within a business that manages the development, marketing and sale of a product or set of Product management acco rding to business definition products throughout the product life cycle. It encom passes the broad set of activities required to get the product to market and to support it thereafter." Product management is the key that unlocks the growth of a company from a product-selling company to a MAJOR PLAYER IN BUSINESS. Benefits of Product Management Better collaboration and coordination between the product management, sales and marketing teams, resulting in generation of higher leads, optimized fulfillment of revenue quotas and more revenues. Aligns the market needs with the organizational objectives. Future proofs the organization from market changes, creating a longterm roadmap. The Product Manager The product manager plays the most important strategic role of carrying the vision as well as mission of the company head as it starts growing by : Managing the entire product line lifecycle from strategic planning to tactical activities Specifying market requirements for current and future products by conducting market research Interpreting strategic goals into operational tasks Provide business leadership to members of team including developers, designers, writers, Setting strategic direction based on customer and others needs and business goals UUU Balancing corporate goals with long-term market trends and opportunities Define the right product based on market evaluation and placing it at •• the right time Bridges every department that touches product Understand customer and have empathy Establish a clear process in the team with agreed upon responsibilities towards them The greatest strengths of product managers as reviewed in a survey are: The Product Manager Curious to know "why", things occur Always learning to improve skills High Integrity Concerned with facts and data, takes practical consideration into account while making decisions The average experience of a product manager is 4.7 years. An average Product Manager handles 7 Engineer/Developers 6 sales people 2 Quality Assurance people 1.4 Sales Engineers 1 Development Manager 0.9 Business Analyst 0.8 Product level architect 0.7 UX designer 0.6 Product Owners Product management and choosing the right product manager are the "needs of the hour" for today's business to thrive and flourish. Website : www.youssefhodaigui.com Youssef Hodaigui Twitter: @youssefhodaigui ..... 04

Product Management

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Product management and the role of product managers infographic by Youssef El Hodaigui. http://www.youssefhodaigui.com

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