Print is not dead

PRINT IS.. Despite the rumors that 'print is dead,'studies show print remains one of the most effective marketing mediums. Here's why: TANGIBLE The look, touch, feel and even the smell of printed materials offer a sensory experience that digital mėdia cannot replicate. ENGAGING 70 % of Americans prefer to read print and paper communications rather than reading off a screen. (Twosides Survey) EFFECTIVE As direct mail marketing gains in popularity, people increasingly overlook, deleté or mark as spam the majority of promotional or sales emails without opening them. VERSATILE 8+ Integration of print and digital creates the strongest marketing strategy. Using přint to drive your customers or targets to online or digital offerings produces more effective results than print or digital alone. GREEN Print is the only medium with a one-time carbón footprint. All other media require energy every time they are viewed. (PrintCity Report) ALEXANDER'S Alexanders.com | 801.224.8666 Piktochart i make information beautiful