Print is dying: E-readers start slaughtering print book sales

BOOK BUZZ THE ECONOMICS OF E-READERS Without a doubt, America is a community of readers. -57 We books per second. That's almost 5 million books a day. AUSTIN SAN ANTONIO It would take a shelf 78 miles long-about the distance between Austin and San Antonio-to hold one day's worth of books. How about e-books? From iPads to Kindles to Nooks, there are several e-reader options. Amazon's soon-to- be-released Kindle Fire is sparking further tablet competition. Let's see how the e-reader market has fared thus far. E-readership doubled in six months. The Association of American Publishers says that e-book sales in the U.S. account for 6%, or approximately 120 million e-books annually, of the consumer book market. The percentage of U.S. adults with an e-book reader has doubled from an estimated 14 MILLION to 28 MILLION between November 2010 and May 2011.* *USING 2011 CENSUS POPULATION DATA EQUALING 232,458,000 ADULTS E-readers take their share of the marketplace while print books slip slightly. Although e-book sales continue to show strong growth, print books aren't dead. E-book sales as a percentage of total book industry sales are on the rise. 2008 2009 2010 Total trade sales: Total trade sales: Total trade sales: $5,158,000,000 $5,.127.100,000 $4,864,000,000 E-book sales: E-book sales: E-book sales: $61,300,000- $169,500,000- $441,300,000 E-books as percentage E-books as percentage E-books as percentage of trade: 1.17% of trade: 3.20% of trade: 8.32% 2015 Forrester Research predicts that by 2015, e-book sales will reach $3 BILLION. 12% E-reader market share by product other 47% 32% 5% 4% AMAZON KINDLE APPLE IPAD SONY READER BARNES & NOBLE NOOK 143 Amazon Kindle books are sold for every 10U Amazon hardcover books. Hot off the press! 95,000 units of the Kindle Fire were preordered on the first day it was available. Reading habits change with e-readers: O 53% 51% 15% When people buy Over half of people with Over half of non-users an e-reader, such as e-readers say they read say they read the same the Kindle or Nook, only amount as they did six months ago, compared with one-quarter (25%) of e-reader users. more now than they did six months ago, 15% of them actually stop purchasing printed books. compared with 18% of non e-reader users. E-BOOKS VS PRINT BOOKS 5 WAYS 5 WAYS that e-books are that paper books are better than e-books: better than paper books: 1. SAVED HIGHLIGHTS 1. FEEL 2. UNLIMITED NOTES 2. PACKAGING 3. ONLINE DICTIONARY 3. SHARING 4. ABILITY TO SHARE QUOTES ON TWITTER OR FACEBOOK 4. KEEPING 5. SECONDHAND BOOKS 5. SEARCH Physical space and cost Average cost of an e-book: Average cost of a hard copy book: $9.99 $25.99 Average production cost Average production cost for a $9.99 download: $4.05 for a $25.99 hardcover: $0.50 Cost of filling an e-reader: Cost of filling a bookshelf for same amount of hard copy books: 1,500 E-BOOKS= 1,500 BOOKS= $15,000 $39,000 Space needed: Space needed: ONE 7-BY-5- A 124-FOOT-LONG INCH E-READER BOOKSHELF Best-selling titles* Best-selling fiction e-book: Best-selling fiction hardcover: THE HELP SHOCK WAVE by Kathryn Stockett by John Sandford Best-selling nonfiction e-book: Best-selling nonfiction hardcover: KILLING LINCOLN KILLING LINCOLN by Bill O'Reilly and Martin Dugard by Bill O'Reilly and Martin Dugard "NEW YORK TIMES BEST SELLERS, OCTOBER 2011 Why e-readers are good for the planet According to the Environmental Paper Network, if the U.S. reduced its paper consumption by 10% (approximately 200 million published books) annually, we could save enough energy to power 228,000 homes, reduce greenhouse gases by 1.45 million metric tons (the equivalent of taking 280,000 cars off the road) and save 11 billion gallons of water. Carbon emissions required to make one e-reader are equal to the carbon emissions required to make 40 to 50 books. Breakdown: Co2 equivalents used for production, transport and either recycling or disposal: E-READER 370 PAPER BOOK LBS. 17 LBS. In terms of carbon emissions, 22 books on an e-reader is equal to one paper book-provided that people are purchasing those books brand-new and never passing them on to anyone else. The more e-books being downloaded on a single e-reader that holds hundreds of books, the more the environment will benefit. ONE STUMP = 1M TREES The International Data Corporation In 2010, the U.S. paper book estimates that 10.8 million e-readers industry consumed approximately were sold in 2010. That would equate 25 million trees and had a carbon to approximately 1.8 million metric tons of CO2 or the consumption of footprint equivalent to 12.4 million metric tons of carbon dioxide. 3.6 million trees. A closer look at the book market industry: Each year, more than 2 BILLION BOOKS, 350 MILLION MAGAZINES AND 24 BILLION NEWSPAPERS are published in the U.S. About 68 million tons of paper and paperboard are used in this industry. SOURCES: EPA.GOV, NYTIMES.COM, PEWINTERNET.ORG, HARRISINTERACTIVE.COM, CENSUS.GOV, READWRITEWEB.COM, RetaiMelot PUBLISHERS.ORG, BISG.ORG, PUBLISHINGPERSPECTIVES.COM, BOOKSPRUNG.COM, GREENPRESSINITIATIVE.ORG, BLOG.EMAILDATASOURCE.COM BOOK BUZZ THE ECONOMICS OF E-READERS Without a doubt, America is a community of readers. -57 e buy That's almost 5 million books a day. books per second. AUSTIN SAN ANTONIO It would take a shelf 78 miles long-about the distance between Austin and San Antonio-to hold one day's worth of books. How about e-books? From iPads to Kindles to Nooks, there are several e-reader options. Amazon's soon-to- be-released Kindle Fire is sparking further tablet competition. Let's see how the e-reader market has fared thus far. E-readership doubled in six months. The Association of American Publishers says that e-book sales in the U.S. account for 6%, or approximately 120 million e-books annually, of the consumer book market. The percentage of U.S. adults with an e-book reader has doubled from an estimated 14 MILLION to 28 MILLION between November 2010 and May 2011.* *USING 2011 CENSUS POPULATION DATA EQUALING 232,458,000 ADULTS E-readers take their share of the marketplace while print books slip slightly. Although e-book sales continue to show strong growth, print books aren't dead. E-book sales as a percentage of total book industry sales are on the rise. 2008 2009 2010 Total trade sales: Total trade sales: Total trade sales: $5,158,000,000 $5,.127.100,000 $4,864,000,000 E-book sales: E-book sales: E-book sales: $61,300,000- $169,500,000- $441,300,000 E-books as percentage E-books as percentage E-books as percentage of trade: 1.17% of trade: 3.20% of trade: 8.32% 2015 Forrester Research predicts that by 2015, e-book sales will reach $3 BILLION. 12% E-reader market share by product other 47% 32% 5% 4% AMAZON KINDLE APPLE IPAD SONY READER BARNES & NOBLE NOOK 143 Amazon Kindle books are sold for every 10U Amazon hardcover books. Hot off the press! 95,000 units of the Kindle Fire were preordered on the first day it was available. Reading habits change with e-readers: O 53% 51% 15% When people buy Over half of people with Over half of non-users an e-reader, such as e-readers say they read say they read the same the Kindle or Nook, only amount as they did six months ago, compared with one-quarter (25%) of e-reader users. more now than they did six months ago, 15% of them actually stop purchasing printed books. compared with 18% of non e-reader users. E-BOOKS VS PRINT ВОOKS 5 WAYS 5 WAYS that e-books are that paper books are better than e-books: better than paper books: 1. SAVED HIGHLIGHTS 1. FEEL 2. UNLIMITED NOTES 2. PACKAGING 3. ONLINE DICTIONARY 3. SHARING 4. ABILITY TO SHARE QUOTES ON TWITTER OR FACEBOOK 4. KEEPING 5. SECONDHAND BOOKS 5. SEARCH Physical space and cost Average cost of an e-book: Average cost of a hard copy book: $9.99 $25.99 Average production cost Average production cost for a $9.99 download: $4.05 for a $25.99 hardcover: $0.50 Cost of filling an e-reader: Cost of filling a bookshelf for same amount of hard copy books: 1,500 E-BOOKS= 1,500 BOOKS= $15,000 $39,000 Space needed: Space needed: ONE 7-BY-5- A 124-FOOT-LONG INCH E-READER BOOKSHELF Best-selling titles* Best-selling fiction e-book: Best-selling fiction hardcover: THE HELP SHOCK WAVE by Kathryn Stockett by John Sandford Best-selling nonfiction e-book: Best-selling nonfiction hardcover: KILLING LINCOLN KILLING LINCOLN by Bill O'Reilly and Martin Dugard by Bill O'Reilly and Martin Dugard "NEW YORK TIMES BEST SELLERS, OCTOBER 2011 Why e-readers are good for the planet According to the Environmental Paper Network, if the U.S. reduced its paper consumption by 10% (approximately 200 million published books) annually, we could save enough energy to power 228,000 homes, reduce greenhouse gases by 1.45 million metric tons (the equivalent of taking 280,000 cars off the road) and save 11 billion gallons of water. Carbon emissions required to make one e-reader are equal to the carbon emissions required to make 40 to 50 books. Breakdown: Co2 equivalents used for production, transport and either recycling or disposal: E-READER 370 PAPER BOOK LBS. 17 LBS. In terms of carbon emissions, 22 books on an e-reader is equal to one paper book-provided that people are purchasing those books brand-new and never passing them on to anyone else. The more e-books being downloaded on a single e-reader that holds hundreds of books, the more the environment will benefit. ONE STUMP = 1M TREES The International Data Corporation In 2010, the U.S. paper book estimates that 10.8 million e-readers industry consumed approximately were sold in 2010. That would equate 25 million trees and had a carbon to approximately 1.8 million metric tons of CO2 or the consumption of footprint equivalent to 12.4 million metric tons of carbon dioxide. 3.6 million trees. A closer look at the book market industry: Each year, more than 2 BILLION BOOKS, 350 MILLION MAGAZINES AND 24 BILLION NEWSPAPERS are published in the U.S. About 68 million tons of paper and paperboard are used in this industry. SOURCES: EPA.GOV, NYTIMES.COM, PEWINTERNET.ORG, HARRISINTERACTIVE.COM, CENSUS.GOV, READWRITEWEB.COM, RetaiMelot PUBLISHERS.ORG, BISG.ORG, PUBLISHINGPERSPECTIVES.COM, BOOKSPRUNG.COM, GREENPRESSINITIATIVE.ORG, BLOG.EMAILDATASOURCE.COM BOOK BUZZ THE ECONOMICS OF E-READERS Without a doubt, America is a community of readers. -57 e buy That's almost 5 million books a day. books per second. AUSTIN SAN ANTONIO It would take a shelf 78 miles long-about the distance between Austin and San Antonio-to hold one day's worth of books. How about e-books? From iPads to Kindles to Nooks, there are several e-reader options. Amazon's soon-to- be-released Kindle Fire is sparking further tablet competition. Let's see how the e-reader market has fared thus far. E-readership doubled in six months. The Association of American Publishers says that e-book sales in the U.S. account for 6%, or approximately 120 million e-books annually, of the consumer book market. The percentage of U.S. adults with an e-book reader has doubled from an estimated 14 MILLION to 28 MILLION between November 2010 and May 2011.* *USING 2011 CENSUS POPULATION DATA EQUALING 232,458,000 ADULTS E-readers take their share of the marketplace while print books slip slightly. Although e-book sales continue to show strong growth, print books aren't dead. E-book sales as a percentage of total book industry sales are on the rise. 2008 2009 2010 Total trade sales: Total trade sales: Total trade sales: $5,158,000,000 $5,.127.100,000 $4,864,000,000 E-book sales: E-book sales: E-book sales: $61,300,000- $169,500,000- $441,300,000 E-books as percentage E-books as percentage E-books as percentage of trade: 1.17% of trade: 3.20% of trade: 8.32% 2015 Forrester Research predicts that by 2015, e-book sales will reach $3 BILLION. 12% E-reader market share by product other 47% 32% 5% 4% AMAZON KINDLE APPLE IPAD SONY READER BARNES & NOBLE NOOK 143 Amazon Kindle books are sold for every 10U Amazon hardcover books. Hot off the press! 95,000 units of the Kindle Fire were preordered on the first day it was available. Reading habits change with e-readers: O 53% 51% 15% When people buy Over half of people with Over half of non-users an e-reader, such as e-readers say they read say they read the same the Kindle or Nook, only amount as they did six months ago, compared with one-quarter (25%) of e-reader users. more now than they did six months ago, 15% of them actually stop purchasing printed books. compared with 18% of non e-reader users. E-BOOKS VS PRINT ВОOKS 5 WAYS 5 WAYS that e-books are that paper books are better than e-books: better than paper books: 1. SAVED HIGHLIGHTS 1. FEEL 2. UNLIMITED NOTES 2. PACKAGING 3. ONLINE DICTIONARY 3. SHARING 4. ABILITY TO SHARE QUOTES ON TWITTER OR FACEBOOK 4. KEEPING 5. SECONDHAND BOOKS 5. SEARCH Physical space and cost Average cost of an e-book: Average cost of a hard copy book: $9.99 $25.99 Average production cost Average production cost for a $9.99 download: $4.05 for a $25.99 hardcover: $0.50 Cost of filling an e-reader: Cost of filling a bookshelf for same amount of hard copy books: 1,500 E-BOOKS= 1,500 BOOKS= $15,000 $39,000 Space needed: Space needed: ONE 7-BY-5- A 124-FOOT-LONG INCH E-READER BOOKSHELF Best-selling titles* Best-selling fiction e-book: Best-selling fiction hardcover: THE HELP SHOCK WAVE by Kathryn Stockett by John Sandford Best-selling nonfiction e-book: Best-selling nonfiction hardcover: KILLING LINCOLN KILLING LINCOLN by Bill O'Reilly and Martin Dugard by Bill O'Reilly and Martin Dugard "NEW YORK TIMES BEST SELLERS, OCTOBER 2011 Why e-readers are good for the planet According to the Environmental Paper Network, if the U.S. reduced its paper consumption by 10% (approximately 200 million published books) annually, we could save enough energy to power 228,000 homes, reduce greenhouse gases by 1.45 million metric tons (the equivalent of taking 280,000 cars off the road) and save 11 billion gallons of water. Carbon emissions required to make one e-reader are equal to the carbon emissions required to make 40 to 50 books. Breakdown: Co2 equivalents used for production, transport and either recycling or disposal: E-READER 370 PAPER BOOK LBS. 17 LBS. In terms of carbon emissions, 22 books on an e-reader is equal to one paper book-provided that people are purchasing those books brand-new and never passing them on to anyone else. The more e-books being downloaded on a single e-reader that holds hundreds of books, the more the environment will benefit. ONE STUMP = 1M TREES The International Data Corporation In 2010, the U.S. paper book estimates that 10.8 million e-readers industry consumed approximately were sold in 2010. That would equate 25 million trees and had a carbon to approximately 1.8 million metric tons of CO2 or the consumption of footprint equivalent to 12.4 million metric tons of carbon dioxide. 3.6 million trees. A closer look at the book market industry: Each year, more than 2 BILLION BOOKS, 350 MILLION MAGAZINES AND 24 BILLION NEWSPAPERS are published in the U.S. About 68 million tons of paper and paperboard are used in this industry. SOURCES: EPA.GOV, NYTIMES.COM, PEWINTERNET.ORG, HARRISINTERACTIVE.COM, CENSUS.GOV, READWRITEWEB.COM, RetaiMelot PUBLISHERS.ORG, BISG.ORG, PUBLISHINGPERSPECTIVES.COM, BOOKSPRUNG.COM, GREENPRESSINITIATIVE.ORG, BLOG.EMAILDATASOURCE.COM BOOK BUZZ THE ECONOMICS OF E-READERS Without a doubt, America is a community of readers. -57 e buy That's almost 5 million books a day. books per second. AUSTIN SAN ANTONIO It would take a shelf 78 miles long-about the distance between Austin and San Antonio-to hold one day's worth of books. How about e-books? From iPads to Kindles to Nooks, there are several e-reader options. Amazon's soon-to- be-released Kindle Fire is sparking further tablet competition. Let's see how the e-reader market has fared thus far. E-readership doubled in six months. The Association of American Publishers says that e-book sales in the U.S. account for 6%, or approximately 120 million e-books annually, of the consumer book market. The percentage of U.S. adults with an e-book reader has doubled from an estimated 14 MILLION to 28 MILLION between November 2010 and May 2011.* *USING 2011 CENSUS POPULATION DATA EQUALING 232,458,000 ADULTS E-readers take their share of the marketplace while print books slip slightly. Although e-book sales continue to show strong growth, print books aren't dead. E-book sales as a percentage of total book industry sales are on the rise. 2008 2009 2010 Total trade sales: Total trade sales: Total trade sales: $5,158,000,000 $5,.127.100,000 $4,864,000,000 E-book sales: E-book sales: E-book sales: $61,300,000- $169,500,000- $441,300,000 E-books as percentage E-books as percentage E-books as percentage of trade: 1.17% of trade: 3.20% of trade: 8.32% 2015 Forrester Research predicts that by 2015, e-book sales will reach $3 BILLION. 12% E-reader market share by product other 47% 32% 5% 4% AMAZON KINDLE APPLE IPAD SONY READER BARNES & NOBLE NOOK 143 Amazon Kindle books are sold for every 10U Amazon hardcover books. Hot off the press! 95,000 units of the Kindle Fire were preordered on the first day it was available. Reading habits change with e-readers: O 53% 51% 15% When people buy Over half of people with Over half of non-users an e-reader, such as e-readers say they read say they read the same the Kindle or Nook, only amount as they did six months ago, compared with one-quarter (25%) of e-reader users. more now than they did six months ago, 15% of them actually stop purchasing printed books. compared with 18% of non e-reader users. E-BOOKS VS PRINT ВОOKS 5 WAYS 5 WAYS that e-books are that paper books are better than e-books: better than paper books: 1. SAVED HIGHLIGHTS 1. FEEL 2. UNLIMITED NOTES 2. PACKAGING 3. ONLINE DICTIONARY 3. SHARING 4. ABILITY TO SHARE QUOTES ON TWITTER OR FACEBOOK 4. KEEPING 5. SECONDHAND BOOKS 5. SEARCH Physical space and cost Average cost of an e-book: Average cost of a hard copy book: $9.99 $25.99 Average production cost Average production cost for a $9.99 download: $4.05 for a $25.99 hardcover: $0.50 Cost of filling an e-reader: Cost of filling a bookshelf for same amount of hard copy books: 1,500 E-BOOKS= 1,500 BOOKS= $15,000 $39,000 Space needed: Space needed: ONE 7-BY-5- A 124-FOOT-LONG INCH E-READER BOOKSHELF Best-selling titles* Best-selling fiction e-book: Best-selling fiction hardcover: THE HELP SHOCK WAVE by Kathryn Stockett by John Sandford Best-selling nonfiction e-book: Best-selling nonfiction hardcover: KILLING LINCOLN KILLING LINCOLN by Bill O'Reilly and Martin Dugard by Bill O'Reilly and Martin Dugard "NEW YORK TIMES BEST SELLERS, OCTOBER 2011 Why e-readers are good for the planet According to the Environmental Paper Network, if the U.S. reduced its paper consumption by 10% (approximately 200 million published books) annually, we could save enough energy to power 228,000 homes, reduce greenhouse gases by 1.45 million metric tons (the equivalent of taking 280,000 cars off the road) and save 11 billion gallons of water. Carbon emissions required to make one e-reader are equal to the carbon emissions required to make 40 to 50 books. Breakdown: Co2 equivalents used for production, transport and either recycling or disposal: E-READER 370 PAPER BOOK LBS. 17 LBS. In terms of carbon emissions, 22 books on an e-reader is equal to one paper book-provided that people are purchasing those books brand-new and never passing them on to anyone else. The more e-books being downloaded on a single e-reader that holds hundreds of books, the more the environment will benefit. ONE STUMP = 1M TREES The International Data Corporation In 2010, the U.S. paper book estimates that 10.8 million e-readers industry consumed approximately were sold in 2010. That would equate 25 million trees and had a carbon to approximately 1.8 million metric tons of CO2 or the consumption of footprint equivalent to 12.4 million metric tons of carbon dioxide. 3.6 million trees. A closer look at the book market industry: Each year, more than 2 BILLION BOOKS, 350 MILLION MAGAZINES AND 24 BILLION NEWSPAPERS are published in the U.S. About 68 million tons of paper and paperboard are used in this industry. SOURCES: EPA.GOV, NYTIMES.COM, PEWINTERNET.ORG, HARRISINTERACTIVE.COM, CENSUS.GOV, READWRITEWEB.COM, RetaiMelot PUBLISHERS.ORG, BISG.ORG, PUBLISHINGPERSPECTIVES.COM, BOOKSPRUNG.COM, GREENPRESSINITIATIVE.ORG, BLOG.EMAILDATASOURCE.COM BOOK BUZZ THE ECONOMICS OF E-READERS Without a doubt, America is a community of readers. -57 e buy That's almost 5 million books a day. books per second. AUSTIN SAN ANTONIO It would take a shelf 78 miles long-about the distance between Austin and San Antonio-to hold one day's worth of books. How about e-books? From iPads to Kindles to Nooks, there are several e-reader options. Amazon's soon-to- be-released Kindle Fire is sparking further tablet competition. Let's see how the e-reader market has fared thus far. E-readership doubled in six months. The Association of American Publishers says that e-book sales in the U.S. account for 6%, or approximately 120 million e-books annually, of the consumer book market. The percentage of U.S. adults with an e-book reader has doubled from an estimated 14 MILLION to 28 MILLION between November 2010 and May 2011.* *USING 2011 CENSUS POPULATION DATA EQUALING 232,458,000 ADULTS E-readers take their share of the marketplace while print books slip slightly. Although e-book sales continue to show strong growth, print books aren't dead. E-book sales as a percentage of total book industry sales are on the rise. 2008 2009 2010 Total trade sales: Total trade sales: Total trade sales: $5,158,000,000 $5,.127.100,000 $4,864,000,000 E-book sales: E-book sales: E-book sales: $61,300,000- $169,500,000- $441,300,000 E-books as percentage E-books as percentage E-books as percentage of trade: 1.17% of trade: 3.20% of trade: 8.32% 2015 Forrester Research predicts that by 2015, e-book sales will reach $3 BILLION. 12% E-reader market share by product other 47% 32% 5% 4% AMAZON KINDLE APPLE IPAD SONY READER BARNES & NOBLE NOOK 143 Amazon Kindle books are sold for every 10U Amazon hardcover books. Hot off the press! 95,000 units of the Kindle Fire were preordered on the first day it was available. Reading habits change with e-readers: O 53% 51% 15% When people buy Over half of people with Over half of non-users an e-reader, such as e-readers say they read say they read the same the Kindle or Nook, only amount as they did six months ago, compared with one-quarter (25%) of e-reader users. more now than they did six months ago, 15% of them actually stop purchasing printed books. compared with 18% of non e-reader users. E-BOOKS VS PRINT ВОOKS 5 WAYS 5 WAYS that e-books are that paper books are better than e-books: better than paper books: 1. SAVED HIGHLIGHTS 1. FEEL 2. UNLIMITED NOTES 2. PACKAGING 3. ONLINE DICTIONARY 3. SHARING 4. ABILITY TO SHARE QUOTES ON TWITTER OR FACEBOOK 4. KEEPING 5. SECONDHAND BOOKS 5. SEARCH Physical space and cost Average cost of an e-book: Average cost of a hard copy book: $9.99 $25.99 Average production cost Average production cost for a $9.99 download: $4.05 for a $25.99 hardcover: $0.50 Cost of filling an e-reader: Cost of filling a bookshelf for same amount of hard copy books: 1,500 E-BOOKS= 1,500 BOOKS= $15,000 $39,000 Space needed: Space needed: ONE 7-BY-5- A 124-FOOT-LONG INCH E-READER BOOKSHELF Best-selling titles* Best-selling fiction e-book: Best-selling fiction hardcover: THE HELP SHOCK WAVE by Kathryn Stockett by John Sandford Best-selling nonfiction e-book: Best-selling nonfiction hardcover: KILLING LINCOLN KILLING LINCOLN by Bill O'Reilly and Martin Dugard by Bill O'Reilly and Martin Dugard "NEW YORK TIMES BEST SELLERS, OCTOBER 2011 Why e-readers are good for the planet According to the Environmental Paper Network, if the U.S. reduced its paper consumption by 10% (approximately 200 million published books) annually, we could save enough energy to power 228,000 homes, reduce greenhouse gases by 1.45 million metric tons (the equivalent of taking 280,000 cars off the road) and save 11 billion gallons of water. Carbon emissions required to make one e-reader are equal to the carbon emissions required to make 40 to 50 books. Breakdown: Co2 equivalents used for production, transport and either recycling or disposal: E-READER 370 PAPER BOOK LBS. 17 LBS. In terms of carbon emissions, 22 books on an e-reader is equal to one paper book-provided that people are purchasing those books brand-new and never passing them on to anyone else. The more e-books being downloaded on a single e-reader that holds hundreds of books, the more the environment will benefit. ONE STUMP = 1M TREES The International Data Corporation In 2010, the U.S. paper book estimates that 10.8 million e-readers industry consumed approximately were sold in 2010. That would equate 25 million trees and had a carbon to approximately 1.8 million metric tons of CO2 or the consumption of footprint equivalent to 12.4 million metric tons of carbon dioxide. 3.6 million trees. A closer look at the book market industry: Each year, more than 2 BILLION BOOKS, 350 MILLION MAGAZINES AND 24 BILLION NEWSPAPERS are published in the U.S. About 68 million tons of paper and paperboard are used in this industry. SOURCES: EPA.GOV, NYTIMES.COM, PEWINTERNET.ORG, HARRISINTERACTIVE.COM, CENSUS.GOV, READWRITEWEB.COM, RetaiMelot PUBLISHERS.ORG, BISG.ORG, PUBLISHINGPERSPECTIVES.COM, BOOKSPRUNG.COM, GREENPRESSINITIATIVE.ORG, BLOG.EMAILDATASOURCE.COM BOOK BUZZ THE ECONOMICS OF E-READERS Without a doubt, America is a community of readers. -57 e buy That's almost 5 million books a day. books per second. AUSTIN SAN ANTONIO It would take a shelf 78 miles long-about the distance between Austin and San Antonio-to hold one day's worth of books. How about e-books? From iPads to Kindles to Nooks, there are several e-reader options. Amazon's soon-to- be-released Kindle Fire is sparking further tablet competition. Let's see how the e-reader market has fared thus far. E-readership doubled in six months. The Association of American Publishers says that e-book sales in the U.S. account for 6%, or approximately 120 million e-books annually, of the consumer book market. The percentage of U.S. adults with an e-book reader has doubled from an estimated 14 MILLION to 28 MILLION between November 2010 and May 2011.* *USING 2011 CENSUS POPULATION DATA EQUALING 232,458,000 ADULTS E-readers take their share of the marketplace while print books slip slightly. Although e-book sales continue to show strong growth, print books aren't dead. E-book sales as a percentage of total book industry sales are on the rise. 2008 2009 2010 Total trade sales: Total trade sales: Total trade sales: $5,158,000,000 $5,.127.100,000 $4,864,000,000 E-book sales: E-book sales: E-book sales: $61,300,000- $169,500,000- $441,300,000 E-books as percentage E-books as percentage E-books as percentage of trade: 1.17% of trade: 3.20% of trade: 8.32% 2015 Forrester Research predicts that by 2015, e-book sales will reach $3 BILLION. 12% E-reader market share by product other 47% 32% 5% 4% AMAZON KINDLE APPLE IPAD SONY READER BARNES & NOBLE NOOK 143 Amazon Kindle books are sold for every 10U Amazon hardcover books. Hot off the press! 95,000 units of the Kindle Fire were preordered on the first day it was available. Reading habits change with e-readers: O 53% 51% 15% When people buy Over half of people with Over half of non-users an e-reader, such as e-readers say they read say they read the same the Kindle or Nook, only amount as they did six months ago, compared with one-quarter (25%) of e-reader users. more now than they did six months ago, 15% of them actually stop purchasing printed books. compared with 18% of non e-reader users. E-BOOKS VS PRINT ВОOKS 5 WAYS 5 WAYS that e-books are that paper books are better than e-books: better than paper books: 1. SAVED HIGHLIGHTS 1. FEEL 2. UNLIMITED NOTES 2. PACKAGING 3. ONLINE DICTIONARY 3. SHARING 4. ABILITY TO SHARE QUOTES ON TWITTER OR FACEBOOK 4. KEEPING 5. SECONDHAND BOOKS 5. SEARCH Physical space and cost Average cost of an e-book: Average cost of a hard copy book: $9.99 $25.99 Average production cost Average production cost for a $9.99 download: $4.05 for a $25.99 hardcover: $0.50 Cost of filling an e-reader: Cost of filling a bookshelf for same amount of hard copy books: 1,500 E-BOOKS= 1,500 BOOKS= $15,000 $39,000 Space needed: Space needed: ONE 7-BY-5- A 124-FOOT-LONG INCH E-READER BOOKSHELF Best-selling titles* Best-selling fiction e-book: Best-selling fiction hardcover: THE HELP SHOCK WAVE by Kathryn Stockett by John Sandford Best-selling nonfiction e-book: Best-selling nonfiction hardcover: KILLING LINCOLN KILLING LINCOLN by Bill O'Reilly and Martin Dugard by Bill O'Reilly and Martin Dugard "NEW YORK TIMES BEST SELLERS, OCTOBER 2011 Why e-readers are good for the planet According to the Environmental Paper Network, if the U.S. reduced its paper consumption by 10% (approximately 200 million published books) annually, we could save enough energy to power 228,000 homes, reduce greenhouse gases by 1.45 million metric tons (the equivalent of taking 280,000 cars off the road) and save 11 billion gallons of water. Carbon emissions required to make one e-reader are equal to the carbon emissions required to make 40 to 50 books. Breakdown: Co2 equivalents used for production, transport and either recycling or disposal: E-READER 370 PAPER BOOK LBS. 17 LBS. In terms of carbon emissions, 22 books on an e-reader is equal to one paper book-provided that people are purchasing those books brand-new and never passing them on to anyone else. The more e-books being downloaded on a single e-reader that holds hundreds of books, the more the environment will benefit. ONE STUMP = 1M TREES The International Data Corporation In 2010, the U.S. paper book estimates that 10.8 million e-readers industry consumed approximately were sold in 2010. That would equate 25 million trees and had a carbon to approximately 1.8 million metric tons of CO2 or the consumption of footprint equivalent to 12.4 million metric tons of carbon dioxide. 3.6 million trees. A closer look at the book market industry: Each year, more than 2 BILLION BOOKS, 350 MILLION MAGAZINES AND 24 BILLION NEWSPAPERS are published in the U.S. About 68 million tons of paper and paperboard are used in this industry. SOURCES: EPA.GOV, NYTIMES.COM, PEWINTERNET.ORG, HARRISINTERACTIVE.COM, CENSUS.GOV, READWRITEWEB.COM, RetaiMelot PUBLISHERS.ORG, BISG.ORG, PUBLISHINGPERSPECTIVES.COM, BOOKSPRUNG.COM, GREENPRESSINITIATIVE.ORG, BLOG.EMAILDATASOURCE.COM