Preferred Affiliate Vocabulary

PREFERRED AFFILIATE VOCABULARY NETWORKS 31% Ever get a funny look call a "conversion" a "sale"? AFFILIATES/ ADVERTISERS PUBLISHERS when you Maybe you called your "tracking URL" a "click link" and heard a smirk. Never be caught using the affiliate terminology again. Read this survey of 200 affiliate marketing professionals and see what vocabulary the industry is using. 40% 29% wrong The graph above * represents the groups which partook in the HasOffers Preferred Affiliate Vocabulary survey. ........... ....... Who promotes these Offers/Campaigns? Should they be called "Offers" or "Campaigns"? 53% - Affiliates 52% 35% - Publishers 62% 62% - Offers 33% - Campaigns 5% - No Opinion 6% - Partners 2% -External Marketers 4% - No Opinion What do you call an event generated by a URL//: user that an advertiser is willing to pay for? 69% - Conversion 15% - Action 13% - Sales What should the unique URL used for an Offer/ Campaign be called? 3% - No Opinion 69% 49% .... ..... What do you place on an advertiser's confirmation page in order to record a conversion? 49% - Tracking URL 36% - Tracking Link 9% - Click URL 4% - CLick Link 30% 30% - Tracking Pixel 28% - Tracking Code 20% - Conversion Tracking 19% -Conversion Pixel 2% - No Opinion 2% - No Opinion .... What do you call the "code" that includes a banner (or creative) and an affiliate link? 37% - Banner Code 26% - Ad Tag Code 21% -Creative 7% - Ad 2% - No Opinion 37% What do you call a URL used for server-side tracking? Survey Distributed by : HasOffers Third Quarter of 2011 45% 45% - Postback URL 31% - No Opinion 13% - Server-to-Server URL 11% - Server Postback URL www.hasoffers.com/blog/ Project figures by HasOffers Research & Marketing has offers