PPC, the Stereo System Analogy

PPC - THE STEREO SYSTEM ANALOGY Think of good PPC like a stereo system - everything's connected, and the output is only as good as the weakest component. You can have a top-of-the-line receiver, super-expensive cables and all sorts of other great components, but if the speakers are bad, the sound is going to be bad. Similarly, you can have great keywords, a great bidding strategy, perfectly-executed settings and other PPC levers, but if your landing pages are poor, your performance will be poor. THE TUNER AS STEP 1: KEYWORDS - DRIVE USER INTENT НH THE PREAMP AMP AS STEP 2: ADS QUALIFY AUDIENCE THE AMPLIFIER AS STEP 2: PPC LEVERS GIVE VOICE TO A MESSAGE THE SPEAKERS AS STEP 2: LANDING PAGES MAKE IT EASY FOR CUSTOMERS (C Brought to you by: cpcsearch PPC MANAGEMENT SINCE 2005. HTTP://WWW.CPCSEARCH.COM PPC - THE STEREO SYSTEM ANALOGY Think of good PPC like a stereo system - everything's connected, and the output is only as good as the weakest component. You can have a top-of-the-line receiver, super-expensive cables and all sorts of other great components, but if the speakers are bad, the sound is going to be bad. Similarly, you can have great keywords, a great bidding strategy, perfectly-executed settings and other PPC levers, but if your landing pages are poor, your performance will be poor. THE TUNER AS STEP 1: KEYWORDS DRIVE USER INTENT THE PREAMP AMP AS STEP 2: ADS QUALIFY AUDIENCE THE AMPLIFIER AS STEP 2: PPC LEVERS GIVE VOICE TO A MESSAGE THE SPEAKERS AS STEP 2: LANDING PAGES MAKE IT EASY FOR CUSTOMERS Brought to you by: cpcsearch PPC MANAGEMENT SINCE 2005. HTTP://WWW.CPCSEARCH.COM PPC - THE STEREO SYSTEM ANALOGY Think of good PPC like a stereo system - everything's connected, and the output is only as good as the weakest component. You can have a top-of-the-line receiver, super-expensive cables and all sorts of other great components, but if the speakers are bad, the sound is going to be bad. Similarly, you can have great keywords, a great bidding strategy, perfectly-executed settings and other PPC levers, but if your landing pages are poor, your performance will be poor. THE TUNER AS STEP 1: KEYWORDS DRIVE USER INTENT THE PREAMP AMP AS STEP 2: ADS QUALIFY AUDIENCE THE AMPLIFIER AS STEP 2: PPC LEVERS GIVE VOICE TO A MESSAGE THE SPEAKERS AS STEP 2: LANDING PAGES MAKE IT EASY FOR CUSTOMERS Brought to you by: cpcsearch PPC MANAGEMENT SINCE 2005. HTTP://WWW.CPCSEARCH.COM PPC - THE STEREO SYSTEM ANALOGY Think of good PPC like a stereo system - everything's connected, and the output is only as good as the weakest component. You can have a top-of-the-line receiver, super-expensive cables and all sorts of other great components, but if the speakers are bad, the sound is going to be bad. Similarly, you can have great keywords, a great bidding strategy, perfectly-executed settings and other PPC levers, but if your landing pages are poor, your performance will be poor. THE TUNER AS STEP 1: KEYWORDS DRIVE USER INTENT THE PREAMP AMP AS STEP 2: ADS QUALIFY AUDIENCE THE AMPLIFIER AS STEP 2: PPC LEVERS GIVE VOICE TO A MESSAGE THE SPEAKERS AS STEP 2: LANDING PAGES MAKE IT EASY FOR CUSTOMERS Brought to you by: cpcsearch PPC MANAGEMENT SINCE 2005. HTTP://WWW.CPCSEARCH.COM PPC - THE STEREO SYSTEM ANALOGY Think of good PPC like a stereo system - everything's connected, and the output is only as good as the weakest component. You can have a top-of-the-line receiver, super-expensive cables and all sorts of other great components, but if the speakers are bad, the sound is going to be bad. Similarly, you can have great keywords, a great bidding strategy, perfectly-executed settings and other PPC levers, but if your landing pages are poor, your performance will be poor. THE TUNER AS STEP 1: KEYWORDS DRIVE USER INTENT THE PREAMP AMP AS STEP 2: ADS QUALIFY AUDIENCE THE AMPLIFIER AS STEP 2: PPC LEVERS GIVE VOICE TO A MESSAGE THE SPEAKERS AS STEP 2: LANDING PAGES MAKE IT EASY FOR CUSTOMERS Brought to you by: cpcsearch PPC MANAGEMENT SINCE 2005. HTTP://WWW.CPCSEARCH.COM PPC - THE STEREO SYSTEM ANALOGY Think of good PPC like a stereo system - everything's connected, and the output is only as good as the weakest component. You can have a top-of-the-line receiver, super-expensive cables and all sorts of other great components, but if the speakers are bad, the sound is going to be bad. Similarly, you can have great keywords, a great bidding strategy, perfectly-executed settings and other PPC levers, but if your landing pages are poor, your performance will be poor. THE TUNER AS STEP 1: KEYWORDS DRIVE USER INTENT THE PREAMP AMP AS STEP 2: ADS QUALIFY AUDIENCE THE AMPLIFIER AS STEP 2: PPC LEVERS GIVE VOICE TO A MESSAGE THE SPEAKERS AS STEP 2: LANDING PAGES MAKE IT EASY FOR CUSTOMERS Brought to you by: cpcsearch PPC MANAGEMENT SINCE 2005. HTTP://WWW.CPCSEARCH.COM