The Power of Social Trust - Value of Friend's Advice

POWER of SOCIAL TRUST How often do we ask friends and family before buying new products and services? PRODUCTS SERVICES ALWAYS 33% 33% O FREQUENTLY * SOMETIMES O RARE NEVER What do we tend to ask for advice on more frequently: Products or Services? 17% 16% 32% 68% 48% How much do we value our friends' and family's opinion? O MOST O HIGH Do we rather listen to a friend or an * MODERATE 31% expert we have never met before? LOW LEAST CELEBRITY/EXPERT FRIENDS 1144 13% 8% 15% 38% 85% How do we ask 35% for advice? 16% When do friends' advice matter the most: Products or Services? 8% FACE TO FACE PRODUCTS SERVICES E BY PHONE BY E-MAIL f THROUGH FACEBOOK OTHERS 41% How likely is it for us to buy online if it was a product or service that was reviewed by a 30% 42% 58% friend? VERY 20% O LIKELY Top categories that people want advice on: * MAYBE UNLIKELY NOT AT ALL 34% 2% ee 31% ELECTRONICS AND HOUSEHOLD APPLIANCES HEALTH AND BEAUTY How likely are we to use an online service dedicated to getting advice from trusted people? 25% 36% 19% VERY LIKELY CARS AND O LIKELY TRANSPORTATION MAY BE 29% FOOD AND DRINKS UNLIKELY NOT AT ALL 11% 22% 9% MEDICAL AND PERSONAL CARE FOOTWEAR AND CLOTHING 8P 10% 9% 8% TRAVEL 2% OUTDOORS AND SPORTS friendize.me