The Power of Facebook Advertising

THE POWER OF FACEBOOK ADVERTISING CONNECTING WITH, ENGAGING AND INFLUENCING YOUR CUSTOMERS CONNECT FIND AND REACH YOUR AUDIENCE WITH PRECISION AT SCALE WITH FACEBOOK ADVERTISING MORE PEOPLE, ON MORE DEVICES, MORE OFTEN THAN ANYWHERE ELSE 6:35 FACEBOOK 67% 955M YEAR OVER YEAR MOBILE ISEN GRONTH TOTAL MONTHLY ACTIVE USERS 3:20 GOOGLE" 543M 2:07 1:55 YAHOO" MONTHLY ACTIVE USERS ON MOBILE MICROSOFT" 58% RETURN DAILY HOURS SPENT ON DESKTOP PER PERSON PER MONTH FIND THE RIGHT CUSTOMERS WITH BETTER TARGETING REACH THE RIGHT PEOPLE EFFICIENTLY BROAD CAMPAIGN ACCURACY 72% m DEMOGRAPHIC ONLINE AVERAGE AGE GENDER DMA 95% 25% OST SAVINGS SOCIAL FACEBOOK LIKES & INTERESTS FRIEND CONNECTIONS NARROW CAMPAIGN ACCURACY ACTIVITY (E.G., CHECK-INS) 90% 60% SAVINGS COST INTENT FACEBOOK PERSONAL CITY / STATE / ZIP ONLINE BIRTHDAY EDUCATION WORKPLACE RELATIONSHIP STATUS BUILD MEANINGEUL 1:1 RELATIONSHIPS ENGAGE FACEBOOK IS AN EXTREMELY ENGAGING PLACE 3,200,000,000 LIKES AND COMMENTS EVERY DAY IN THE WORLD ENGAGE ACROSS PLATFORMS TO REACH PEOPLE WHEREVER THEY ARE 300125 DISPLIY 398X398 FACEBOOK SPONSORED STORY IN NEWS FEED BIGGER ADS, AT THE CENTER OF OUR DESKTOP AND MOBILE EXPERIENCE GET MORE FACEBOOK SPONSORED STORY IN NEWS FEED PAGE POST ENGAGEMENT IN THE NEWS FEED COMMON MORILE INFLUENCE DRIVE BUSINESS RESULTS MORE EFFECTIVELY +192% DRIVE OFFLINE SALES ACHIEVE HIGHER BRAND RESONANCE AND ONLINE SALES +98% 35% +31% LOWER COST PER CONVERSION 5X+ ONLINE AVERAGE ONLINE AVERAGE ONLINE AVERAGE ROI GREATER BRAND AWARENESS BETTER AD RECALL HIGHER SHARE OF CONVERSIONS CREATE WORD OF MOUTH AT SCALE 3-5X ROI 92% 47% IN AN ANALYSIS OF OVER 60 CAMPAIGNS ON FACEBOOK 49% 70% TRUST WORD OF MOUTH OF FRIENDS & FAMILY TRUST TV, RADIO & NEWSPAPER HAD A 5X OR GREATER HAD A 3X OR GREATER RETURN ON AD SPEND RETURN ON AD SPEND SOURCES: FACEBOOK 100. JUNE 2012. 2 COMSCORE. JUNE 2012. 3 NIELSEN OCR. OCTOBER 2011. O FACEBOOK S-1. 2012. 5 FACEBOOK NEWS FEED REPORT. JULY 2012: ATERAGE CTR FOR AGGREGATE PAGE POSTS IN FEED VS. RIGHT-HAND SIDE. 6 A VARIETY OF 3RD PARTY METHODOLOGIES LIKE PANELS AND MMM. 7 NIELSEN BRAND EFFECT NORMS, MAY 2012. O AGGREGATE KNOWLEDGE, JUNE 2012: VIA MTA MODEL (154% HIGHER SHARE IN LTA MODEL). 9 NIELSEN, APRIL 2012.