Posting Power: Tracking Your Social Media Data

POSTING POWER OTRACKINGO YOUR SOCIAL MEDIA DATA So your business is on Facebook and Twitter; maybe you even have a blog in order to keep in touch with your customers. But just having social media profiles isn't always enough. Like any business practice, gauging how effective it is remains essential to success. Let's take a look at some tools you can use to measure how effective and engaging your social media presence truly is. FIRST THINGS FIRST What exactly should you be looking for? REFERRING TRAFFIC Programs like Google Analytics help you see how much traffic is being referred to your website or profile. Use the Traffic Sources tab and you can check any social media site you choose. - 12345 12345 - 56789 56789 Google Ay 01234 01234 YOUR CONTENT'S QUALITY AND RELEVANCE Track three important pieces of data: unique page views, time on page and total pages viewed. This can be done in Google Analytics by clicking the O Content tab and then Overview. SHARE OF VOICE Your number of conversation/mentions Tools like SocialMention are good for figuring out this data. And you can use a simple equation to get your share of voice: Your share - divided by of voice total number of conversations/mentions of competitor brands socialmention* COMMUNITY SIZE AND ENGAGEMENT 4 Social CRM, or Customer Relationship Management, tools are good for creating dashboards that track your customers' data while monitoring your growth and engagement levels. Social Sprout is a popular tool that not only gives you basic engagement metrics, but also recommends areas where you could improve. SENTIMENT Sentiment should be tracked manually, as only a real human can determine whether comments are positive or not. To track sentiment, go through all of your mentions and tag them as positive, negative or neutral. You want to shoot for an upward trend in positive mentions over time. DIFFERING DATA Each website has its own ways you gather data regarding your profile's success, so naturally they require different tools. These site-specific tools collect stats for you and can update you daily, depending on your preferences. in FACEBOOK TWITTER PINTEREST LINKEDIN BLOGS MEASURABLE DATA Friends Visitors Likes Followers Likes Connections Keywords Comments Retweets Repins Profile views Comments Shares Responses Business Links followers CHANNEL-SPECIFIC TOOLS P piqora in blegpulse booshaka Blogpulse looks at blog trends across the entire web and can help you better hone your posts. PostRank gives you daily engagement reports on your blog Booshaka strictly measures fan interaction Piqora track repins and activity and those of competitors Linkedin recently started offering its own in-house data Ж measuring tools. The Content Marketing Score helps you keep track of your profile's All Facebook Stats presence and engagement on the site, while Trending Content lets you know what's popular on the site so you can adjust your profile accordingly AllFacebook Klout measures the influence Stats.com calculates changes in data on your Facebook profile Pinleague has a simple interface that helps you keep track of unique repins and your profile's ROI of your Twitter posts P MONITORING DASHBOARD TOOLS It can be a hassle for you to measure each site's data on your own, even with multiple site-specific tools. If you have an abundance of social media profiles, then a monitoring dashboard tool may be the way to go. RSS FEEDS RSS feeds can be used to combine the information received on your social media sites regarding changing data. In other words, your social media feeds can be kept in one place and monitored to see how your customer interactivity is shifting. SOME HELPFUL MONITORING DASHBOARD TOOLS INCLUDE HEARTBEAT . + netvibes Dashboard Everything This tool conducts comparisons between you and your competitors, as well as measures key metrics regarding sentiment. Placing all the sites you choose onto a single page, NetVibes can include all the RSS feeds you prefer, as well as YouTube channels or any other media you may have floating around on the Internet. IMPROVE WITH AGGREGATORS Using aggregators to display Internet trends can be very useful. It can help you focus your posts and make more informed decisions about how to interact with your customers on a social level. socialmention* Nutshell Social Mention keeps track of keywords used on various sites. Integrating these keyword trends in your posts is a great way to stay current. Nutshell Mail will look at your brand's activity across all social media websites, so that you can be aware of what people are saying about your company. It can send you updates via mail as often as you choose. Addict-o-matic inhale the web Addict-o-matic is a more general tool that searches the web for recent content and searches. It's a great tool to use to see what others are Rowfeeder is a report creator that not only tracks keywords, but also hashtags on Twitter and usernames. blogging and posting about. You can input any keywords that the website will then search for across the Internet. OTHER MEASURABLE DATA Aside from tracking your profiles' success, there are other forms of measurable data that you should consider. Bit.ly HOW OFTEN WHEN YOUR YOU CLICK CUSTOMERS SHOULD THROUGH ARE ONLINE POST RATES Tools like Tweriod for Twitter and Facebook Insights for Facebook will tell you when your followers are most likely to be online. Tweriod even builds reports to show you what times your tweets will get the most To reach high levels of customer engagement, businesses should post 1-2 times per day per social media profile. Facebook Insights can also help you in this area, tracking your fans' interaction with your profile. To measure your CTRS, you'll need shortened versions of your links. These are typically used for blogs, but can also be used for Facebook and Twitter profiles. Bitly is a tool that will not only shorten your links, but also keep track of your CTRS once those shortened links are shared. exposure. DESIGNED BY SOURCES http://www.socialmediaexaminer.com http://www.idealware.org http://www.amyporterfield.com http://www.paceco.com http://www.whatisrss.com https://www.sysomos.com A INFO GRAPHIC WORLD www.InfographicWorid.com