Philadelphia Cream Cheese Blueberry Snapchat Ad.
shared by stefprein on Jul 16
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Just recently Visually and CNN asked StudioFets. to create two animation ads to broadcast on Snapchat. Mobile platform Snapchat, mostly used by teens to communicate with, launched a new feature a few ...
months ago: Discover. Snapchat’s Discover is a corner of the app where brands can setup their own channel to send content to the users. They have the option of serving ads around that content.
To market the new Philadelphia Cream Cheese flavours, targeting young girls from the age of 16 to 23, Kraft needed ads that would be appealing to them and engage them with the brand and the new flavours. So we came up with a concept that creates authentic and appealing personifications of the different new flavours.
The real challenge was trying to tell an engaging and clear story in just 10 seconds. And Snapchat’s vertical screen needed a different approach, but also created new opportunities.
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https://vime.../130439674Category
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