The Pain of Pre-Roll Video Ads

THE PAIN OF PRE-ROLL VIDEO ADS Your infographic will begin in 00:03 seconds II 00:00 00:03 GLOVE HATE P Let's face it. Online advertisers and their viewers have a love-hate relationship. No one watching a clip or video wants to sit through an ad first – and yet pre-roll ads remain a pervasive form of advertising - often funding the very sites we love most. 87% OF ONLINE MARKETERS 1/3 OF ALL ONLINE ACTIVITY USE VIDEO ADVERTISING IS SPENT WATCHING VIDEO THE PROBLEM FOR ADVERTISERS NEW! THE PROBLEM FOR VIEWERS 00:20 II 00:00 00:30 4) SENSE OF TIME WASTED LOW ENGAGEMENT ...Z Pre-roll ads may be highly targetable, but they're also a case of missed potential, not pulling their weight in achieving brand objectives. Viewers may have patience for ads on TV – but far less so online. What they really want is an online experience they have control FREQUENT INABILITY TO SKIP POOR MESSAGE RETENTION HIGH LOW INCENTIVE TO WATCH PRODUCTION COST over. NEGATIVE VIEWER EXPERIENCE DISRUPTED ONLINE EXPERIENCE THE RESULT? A NOT-SO-CAPTIVE AUDIENCE THERE'S NO ESCAPING 80% of US Digital Video Ad Spending, pre-roll ads are 2011-2017 abandoned $ Billions within the first half A frustrated audience, high skip rates and marketing dollars down the drain. 5. 9. 2011 2012 2013 2014 2015 2016 2017 WHAT IF? Advertisers could improve retention and viewership rates, using videos they've already created? Video advertising could be enjoyable – even profitable for online viewers? ENTER TRIVIABIDS In return, advertisers get a user-initiated With triviaBids, viewers choose which ads they want to watch – and when - and get rewarded for their time. interaction that reaches their audience both cognitively and emotionally. TRIVIABIDS ISA POSITIVE ALTERNATIVE TO A TROUBLED FORM OF ADVERTISING, AND HERE'S HOW IT WORKS UPLOAD WATCH PLAY BID WIN Advertisers Viewers Viewers Viewers then .and win real bid for items on the auction upload their voluntarily merchandise answer video content to watch the ads questions to from partner vendors triviaBids earn free bids part of the site EFFECTIVE FOR ADVERTISERS REWARDING FOR VIEWERS Fun quiz and auction Increased Smarter, more Free, Engaged, enthusiastic Control effective leveraging of ad content high-quality prizes over the ad-watching experience brand recall viewers format AT ITS CORE, TRIVIABIDS REPRESENTS A HARMONY BETWEEN ADVERTISERS AND VIEWERS. Sources: eMarketer Outbrain Insivia VINDICO Visible Measures triviaBids The evolution of online brand building | www.triviaBids.com