Paging Dr. Google: Why Medical Keywords Are So Valuable

PAGING Dro Google OF ADULTS LOOK UP 59% HEALTH INFORMATION ONLINE 39% OF THOSE SEARCHES ARE FOR SOMEONE ELSE OF SMARTPHONE OWNERS 52% LOOK UP HEALTH INFORMATION ON THEIR PHONE "Online Diagnosers' OF ONLINE DIAGNOSERS 53% TALK TO A CLINICIAN ABOUT WHAT THEY FIND 41% HAVE THEIR CONDITION CONFIRMED WOMENA WOMEN THAN MEN TO SEEK ARE MORE LIKELY HEALTH INFORMATION ONLINE AS ARE INTERNET USERS WITH HIGHER LEVELS OF EDUCATION 8of 10 1bing O Y! HEALTH INQUIRIES START AT A SEARCH ENGINE (RATHER THAN WIKIPEDIA, WEB MD & SOCIAL MEDIA WEBSITES) OF INTERNET USERS SAY THEY LOOKED ONLINE FOR INFORMATION ABOUT A SPECIFIC DISEASE OR MEDICAL PROBLEM IN THE PAST YEAR 55% TOP 30 MOST SEARCHED MEDICAL CONDITIONS Keyword Avg. Monthly Searches Top Site on Google (exact match only) HERPES 1220000 http://www.cdc.gov 1220000 http://www.diabetes.org http://www.lupus.org DIABETES LUPUS 1220000 PNEUMONIA 1000000 http://www.webmd.com https://www.nimh.nih.gov http://www.cdc.gov DEPRESSION 823000 CHLAMYDIA 823000 FIBROMYALGIA 673000 http://www.webmd.com ECZEMA 673000 http://www.webmd.com INSOMNIA 673000 http://www.webmd.com http://www.cdc.gov http://www.cdc.gov MENINGITIS 823000 HPV 673000 HIV 673000 http://www.cdc.gov ENDOMETRIOSIS 673000 http://www.mayoclinic.org DIARRHEA 673000 http://www.webmd.com CANCER 550000 https://en.wikipedia.org http://www.avert.org https://www.autismspeaks.org AIDS 550000 AUTISM 550000 http://www.copdfoundation.org/ http://www.health.com COPD 550000 ANXIETY 550000 http://www.mayoclinic.org http://www.webmd.com MULTIPLE SCLEROSIS 450000 CHICKEN POX 550000 http://www.nimh.nih.gov https://www.aad.org BIPOLAR DISORDER 450000 ACNE 450000 PREGNANCY SYMPTOMS 450000 http://www.webmd.com ARTHRITIS 450000 http://www.arthritis.org/ CYSTIC FIBROSIS 450000 https://www.cff.org RHEUMATOID ARTHRITIS 450000 LYMPHOMA http://www.mayoclinic.org http://www.medicalnewstoday.com 368000 НЕРАТITIS 368000 http://www.webmd.com DEMENTIA 368000 http://www.alz.org 1 of 20 GOOGLE SEARCHES ARE FOR HEALTH-RELATED INFORMATION Google HEALTH CARDS introduced in 2015 900 TERMS HAVE (AS OF NOW) HEALTH CARDS- Lupus Also called: SLE, systemic lupus erythematosus TYPICAL SYMPTOMS AND TREATMENTS ABOUT SYMPTOMS TREATMENTS Fatigue Joint pain Butterfly rash HIGH-QUALITY ILLUSTRATIONS FROM LICENSED MEDICAL ILLUSTRATORS An inflammatory disease caused when the immune systam attacks its own tissues. HOW COMMON? CRITICAL? CONTAGIOUS? WHAT AGES? Common More than 200,000 US cases per year O Can't be cured, but treatment may help Requires a medical diagnosis Lab tests or imaging always required O Chronic: can last for years or be lifelong INFO CНЕCKED BY Consult a doctor for medical advice Sources: Mayo Clinic and others. V More about this condition DOCTORS AT GOOGLE & THE MAYO CLINIC FOR ACCURACY S http://www.pewinternet.org/2013/01/15/health-online-2013/ https://googleblog.blogspot.com/2015/02/health-info-knowledge-graph.html http://www.google.com/zeitgeist/2012/#united-states/science http://www.pharmaforward.com/what-are-the-top-50-most-search-for-conditions-at-google/ https://adwords.google.com/KeywordPlanner http://searchengineland.com/google-introduces-rich-medical-content-knowledge-graph-214559 WebpageFX All search volumes from October 2015 SOURCES