The Overwhelmingly One-Sided Relationship Between Online Advertisers and Audiences
8 ASTOUNDING FACTS ABOUT ONLINE ADVERTISING The Overwhelmingly One-Sided Relationship Between Online Advertisers and Their Audiences... ONLINE ADVERTISING IS A HUGE MARKET THE AVERAGE USER NOW SEES $87 vear Billion 1,707 ADS A MONTH A Year DISPLAY ADS Spent In the US Alone 2010 2012 2013 RESULTING IN NO WONDER CLICKTHROUGH RATES HAVE WOAH! OVER DROPPED 97.5% SINCE THE 1990s 5.3 TRILLION CLICKTHROLGH RATES DISPLAY ADs SERVED IN 2013 2000 2014 NOT MANY ENGAGE AND THEY DON'T CLICK OFTEN ONLY 3 OF 20 *** CLICKTHROUGH RATES BELOW WEB USERS 0.1% CLICK ON DISPLAY ADS ARE THE NORM IS IT ANY SURPRISE THAT 22.7% OF WEB SURFERS HAVE INSTALLED AD BLOCKERS Annoyed with the distracting animations and sounds of ads people are responding by blocking ads altogether. The use of ad blockers is growing over 40% year over year. AS A RESULT 99% OF EVERY AD DOLLAR IS WASTED Consumers find banner ads annoying and don't click on them. The lack of clicks makes advertisers feel like they need to push more ads to get results. The industry is stuck in a vicious lose/lose cycle for advertisers and consumers, resulting in 99% of every ad dollar spent on display being wasted. SHOPPARITY Ads Consumers Ask For, and Click On Sources: Zenithoptimedia, Comscore, Solve Media, Ad Contrarian, Pagefair http://www.shopparity.com
The Overwhelmingly One-Sided Relationship Between Online Advertisers and Audiences
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