Online Small Businesses Look Forward to the 2012 Holiday Season

Online Small Businesses Look Forward to the 2012 Holiday Season Online small businesses are poised to experience their best holiday season yet 2$ 24.3% Online Sales are expected to claim 24.3% ($54.47B) of U.S. retail spend this holiday season, marking the 4th consecutive year of growth. Online Sales for November 54.47 and December ($ billion) 46.63 retail ecommerce sales % change 40.04 33.79 31.61 29.00 19.8% 18.5% 16.5% 16.5% 16.8% 2008 2007 2009 2010 2011 2012 -8.2% Top 10 Online Retailers The biggest online retailers will certainly enjoy a large chunk of the $54.47B. 48.08 1. Amazon.com 2. Staples Inc. 10.60 6.66 4.90 4.61 4.10 3. Apple Inc. 2011 online sales ($ billion) 4. Walmart.com 5. Dell Inc. 6. Office Depot Inc. 7. Liberty Interactive Corp. 3.76 8. Sears Holdings Corp. 3.60 9. Netflix Inc. 3.20 10. CDW Corp. 3.00 Online Marketplaces And small businesses who sell their wares through online marketplaces are also gearing up for a robust holiday season. E ebay Amazon Etsy got its start in 1995 as a source of hard-to-find items available in got its start in 1995 as an online bookstore, but is now a multinational mass got its start in 2005 as an online source of handmade, crafty items, and auction format, but is now a globally recognized powerhouse where individual sellers listed merchandise etailer, selling a growing number of items from 3rd party sellers has stuck to its roots as it has grown to a marketplace for over 800,000 "shops" 3.47B items in 2012 36% 55% (2011) (2016) $3.47B 6.4% 17M merchandise YOY listings in 2012 growth 36% of unit sales in 2011 were from third-party sellers. This is expected to climb to 55% in 5 years. 800,000 shops with 17M items listed $6.48B 16% 51.3% $2.26B YOY growth YOY growth $0.53B in revenue in 2011 gross merchandise value in Q3 12 Earned $2.26B in fees from 3rd party sellers in Q3 12 September Etsy Sales sales (2012) sales (2011) % change ($ million) If Etsy's rocketing sales trends continue, then many consumers will be receiving unique, handmade gifts this holiday season. February 63% 42% 67% 69% 65% 75% 70% 69% Etsy SOURCES: eMarketer, Internet Retailer, Trefis, ebay, Piper Jaffray, Amazon.com, Etsy outright. Your small business simplified. %24 76.8 45.4 76.2 44.8 69.5 397 61.9 37.5 65.9 %24 40.0| 63.6 38.1 | 62.8 44.4 58.3 %24