Online Retailers' Countdown to Christmas

ONLINE RETAILERS' COUNTDOWN TO CHRISTMAS Nearly half (44%) of consumers would shop more online if it was faster to make a purchase. 84% The vast majority of online shoppers expect an online transaction to be completed in less than 5 minutes. Do you know how long it takes your average customer to check out successfully? SEVENTY TWO PERCENT of consumers agree that the overall experience of surfing the web could be better. "We see our customers as invited guests to a party and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better." JEFF BEZOS CEO, AMAZON Online retailers using Optimizely achieve positive results across a number of goals: 21.19% $ 13.41% MORE REVENUE MORE SHOPPER ENGAGEMENT SOURCE: Average improvement rate for online retailers across all experiments. SO, WHY OPTIMIZE NOW? online retail strategy for the holiday Months of planning and preparation go into developing a successful season because so much is at stake. OCTOBER 31 NOVEMBER 29 DECEMBER 02 Average conversion rates on desktop are highest on Cyber Each year, about 40% of Last year in 2012, Black Friday consumers begin their holiday shoppers purchased gifts shopping before Halloween totalling $1.042 billion online. Monday. In 2012, consumers spent $1.465 billion alone. DECEMBER 09 DECEMBER 18 JANUARY 01 Last year, consumers spent Shoppers took advantage of Retailers who optimize $1.275 billion on Green Monday - celebrate a wonderfully successful holiday season. Free Shipping Day last year, a major e-retail day falling on the Monday in December at least 10 making $1.013 billion worth of online purchases. days prior to Christmas. SOURCE: National Retail Federation and ComScore. Optimizely