Online Marketing Tips for Small Businesses

ONLINE MARKETING TIPS FOR SMALL BUSINESSES 1. Know your audience Clearly define your target audience by creating marketing personas 2. Build a strategy 3. Embrace Social 1.4m tweets were sent All successful online brands in 1 hour about Sir Alex implement a digital strategy. A social post here and there and inconsistent or random PPC will Ferguson's retirement! You may not have celebrity status but the moral is.. get the content right and people will not give you a return on investment. share. 4. There are NOquick fixes googe oogles' penguin algorithm surfs the web Over optimising keywords or generating irrelevant links to websites cause websites to be penalised by Google. Some websites may even be taken offline. 5. Plan your budget 6. Specialist Staff 80% 40% OF BRANDS WILL INCREASE THEIR MARKETING SPEND IN 2016 OF BUSINESSES OUTSOURCE PART OR ALL OF THEIR MARKETING Strate i. .co.uk IMPLEMENT ROBUST CUSTOMER SERVICE PROCESSES Treat customer service on social media the same as offline 7. Don't delete complaints on social. Treat them the same as you would offline. You will gain more respect from followers.Track responses using a social monitoring platform. 60% 85% OF BUISNESES THAT ARÉ CUSTOMER CENTRIC ARE MORE μKELY TΟ ΒE SUCCESSFUL BY 2020, CUSTOMERS WILL MANAGE 85%OF THEIR RELATIONSHIPS WITH A BRAND WITHOUT INTERACTING WITH A HUMAN 8. Take Action! Plan the customer journey on your website. What do you want customers to do online? Make sure it's easy to navigate. Place targeted call-to- actions on your website that capture visitors details for future marketing. 9. Build Partnerships 10.Design Content To rank well you need to earn quality links to your website. Building relevant online partnerships will help you gain Sharing great content will also gain you links. Put aside a budget for designing content and create a content calendar to plan out relevant content throughout organic links. the year Strateji.co.uk is a digital marketing agency in East Sussex Strateji. .co.uk