From Online Marketing to Offline Sales - Staples Case Study

Case Study comon INTELLIGENCE CAN ONLINE INVESTMENT INCREASE MY OFFLINE SALES? FRAMEWORK The National Citizen Identity Card, Portugal's old ID card, is currently being phased out in favor of the new Citizen Card, which allows secure personal data au- thentication. Because of this transition, the Citizen Card CONSTANT DEMAND Throughout the last year, without any seasonal effect. Reader is now becoming more relevant in Portuguese leitor cartão cidadão leitor cartão cidadão online searches. leitor dvd leitor rmvb Staples is one of the brands who distributes this product in Portugal. We have noticed leitor mp4 an increase in online searches for "citizen card reader", which is something we can't ignore... something most brands seemed to be doing. NO COMMUNICATION EFFORT Made by other brands whatsoever. Why not pursue an online communication effort? With a low GOOGLE ADWORDS INVESTMENT, we achieved: Before After Monthly visits to the "Citizen Card Reader" 700%. 660 page grew an average STAPLES É to fácil. akasa 83 STAPLES Average monthly sales in stores tripled. 110 45 STAPLES STAPLES We managed to prove the ROPO EFFECT. With a low investment of a few dozen euros on an online campaign, we managed to make the consumer physically go to the Staples store, achieving a 200% sales growth of the Citizen Card Reader. WHAT'S ROPO? ROPO is the English acronym for "Research Online Purchase Offline“, which translates online intelligence research into the buying decision making process, made afterwards, offline and through traditional buying and sale channels. Google Google http://intelligence.comon.pt E7 ANALYTICS ADWORDS http://blog.comon.pt CERTIFIED PARTNER CERTIFIED PARTNER © Copyright comOn Intelligence (Elemento Digital, SA) - MARCH 2012