The Online Dating Ecosystem

Online Dating Ecosystem



lavalife founded 1987 61% male/ 39% female. 1.3 million messages exchanged each day.



# of members

plentyoffish.com 10M

match.com 15M

zoosk.com 50M

eharmony.com 20M

date.com 10M

lavalife 1.8M

chemistry.com 1.2M

spark.com .75 M



chemistry.com founded 2006



# of Employees

eharmony.com 250 employees

plentyoffish.com 1 employee

spark.com 155 employees

chemistry.com 3200 employees



men lie most about age height income.



Women lie most about weight, physical build, age

PlentOfFish

POF has one single employee: the founder and CEO Markus Frind, collecting revenue from adsense ranging from 6-10 M each year and working 2 hours/day. Founded 2003 on average 1.4 million members visit every day.



45 million visitors a month



500,000 unique logins per day.



Rankings

alexa.com

282 match.com

316 plentyoffish.com

712 zoosk.com

1274 eharmony.com

5352 chemistry.com

22437 date.com

22686 lavalife.com

56479 spark.com



United States

82 match.com

98 plentyoffish.com

294 eharmony.com

406 zoosk.com

721 lavalife.com

1106 chemistry.com

9182 date.com

17577 spark.com



17% of couples who married met on a dating website

12.5% of couples who married met on a social media site

2009 Marriages



Founded 2007 #1 facebook dating app



Annual Income

zoosk.com $20M

chemistry.com $81 M

eharmony.com$6.8 M

plentyoffish.com $6-10 M



eharmony.com founded 1987 not accepting gay or lesbian applicants. A new Harris Interactive study was released showing that on average 542 eHarmony members get married every day in the United States. This means 98,915 couples will get married in one year- 4.77% of all US marriages.



24 thousand photos each day



Complaints received by BBB 126/2004 824/2005 2660/2009



match.com

132 million winks sent out each year

56% of members 25-44

Founded 1995

12 couples get married or engaged on match.com each and every day. 48% male/52%female



date.com founded 1997. Also own Matchmaker.com and Amor ONLINE DATING ECOSYSTEM # OF EMPLOYEES RANKINGS 250 employees eharmony.com plentyoffish.com spark.com - 155 i employee ll # OF MEMBERS employees alexa.com United States men plentyoffish.com 10 M lie most about 82 match.com lavalifes match.com 15M age INCOME 98 plentyoffshcom Founded 1987 chemistry.com 3200 employees 61% male POF 1.3 million messages exchanged each day 39% female women lie most has 282 match.com 294 eharmony.com zoosk.com 50 M one jabout weight single employee: the founder and 316 plentyoffish.com 406 eharmony.com 20 M iphysical cOMartus Find. date.com 10 M collecting revenue from builddsenseranging from 6-10M each year and working 2 hrs/day Founded 2003 on average 1.4 million members visit every day 200sk.com 712 721 lavalife.com lavalife.com 1.8 M 20osk.com jage 45 chemistry.com 1.2 M WORTH million $1 billion (california) visitors 500,000 spark.com .75 M 1106 a month unique logins per day chemistry.com eHarmony ® 1274 eharmony.com 17% 12.5% of couples of couples who married who maried met on a met on a dating site social media site Founded 1987 A new Haris interacthve study was 5352 chemistry.com 2009 MARRIAGES 24 Founded 2007 released showing that on average 542 eHarmony members get married every thousand day in the United States. This means 98,915 couples will get married in one year- 4.77% of all US marriages. not accepting gay or lesbian applicants photos each day 9182 date.com facebook dating app zoosk.com $20'M ANNUAL INCOME 17577 spark.com eharmony.com COMPLAINTS RECEIVED BY $6.8 M 126 2004 plentyoffish.com $6-10M вв 2660 2009 Founded 22437 date.com 824 2005 C match.com chemistry.com $81 M 1997 0 22686 lavalife.com Founded 2005 over 32 niche dating sites for spanish speaking individuals, jewish community, bbw, etc. 1700 calls are received spark.com by Sparks Networks Founded 1995 48% male 132 56% of 52% female 12 couples get married or engaged on match.com also owns Matchmaker.com 56479 and Amor million members winks sent " Customer Call Center daily out each year $25-44 eachand every day spark.com A study developed jointly by Bytes of Love and Infographic World Sources: http://www.datingsitesreviews.com/staticpages/index.php?page=online-dating-industry-facts-statistics http://www.datingsitesreviews.com/article.php?storymeHarmony-on-Far-Business-Network Bytes of Löve http://www.marketwire.com/press-release/Spark-NetworksReports-Fourth-Quarter-and-Full-Year-2009-Financial-Results- NYSE-Amex-LOV-1126945.htm INFO GRAPHIC WORLD http://techcrunch.com/2009/10/20/zoosk-hits-40-million-members-eyes-20-million-in-revenue-this-year/ http://www.ioc.com/Our-Businesses/Chemistry.com http://onlinedatingpost.com/archives/2009/04/match-ql-2009-financial-results/ THE DATING E RELATIONSHIP GUIDE chemistry.com Founded 2006 PlentyOfFish date con