Online Communities for Social Market Research

MARKET RESEARCH GETS SOCIAL n How marketers uncover brand insights and drive sales in the digital era Social Market Research "The use of social media and tools to gain increased access to and insights from a company's target segment in a way that adds value and depth to the researcher's overall responsibility as an expert on the voice of the customer" f in t CONSUMERS ARE SOCI 123453 You Tube BUYERS 90% People trust peer recommendations 1 OUT OF EVERY 5 MINUTES: TIME ONLINE SPENT ON SOCIAL NETWORKS AND BLOGS 70% People trust consumer opinions online 60% Of people learn about a brand through social media when researching a product via 3+ digital means 63% People prefer product or service information from consumer ratings HAEIRTO CONVERSATIONS AND UNCOVER VALUABLE INSIGHTS 2012 52% 2012 52% EXPECTED GROWTH OF ONLINE RESEARCH COMMUNITIES IN 2012 Unearth actionable business intelligence with an online community - a company-owned hub for consumers to offer feedback, share ideas, rate products and review marketing pitches You Tube SURVEYS O PANELS & REVIEWS 66 CHAT MOBILE RATINGS VOTING 6 POLLS A REWARDS OE SOCIAL MARKET RESEARCH RESEARCH COSTS PROJECT DURATION STATIC MARKETING BRAND INSIGHTS SALES & REVENUE ENHANCE R&D SOURCES: SOCIAL MARKET RESEARCH DEFINITION ARE YOU READY FOR SOCIAL MARKET RESEARCH? FORRESTER 1 OUT OF EVERY 5 NIELSEN STATE OF THE MEDIA: THE SOCIAL MEDIA REPORT (Q3 2011) RESEARCH, INC., SEPTEMBER 22, 2011 60% NIELSEN STATE OF THE MEDIA: THE SOCIAL MEDIA REPORT (Q3 2011) 90% NIELSEN GLOBAL ONLINE CONSUMER SURVEY (APRIL 2009) 70% 63% NM INCITE HOW SOCIAL MEDIA IMPACTS BRAND MARKETING (OCTOBER 14 2011) NIELSEN GLOBAL ONLINE CONSUMER SURVEY CAPRIL 2009) 52% GREENBOOK RESEARCH INDUSTRY TRENDS REPORT (FALL 2011) »telligent www.telligent.com © Copyright 2011 Telligent. All rights reserved.