The Online Buying Funnel

BUYING Online FUNNEL Very high - High. Medium. Buying funnel Patient span Low. Very low. Your prospect status Finding about you, your product or service for the first time. Awareness Interest increase to learn and hear about your offer. Interest Studying about your product or service and learn how it can help him solve a problem or fill up a need. Learn Price comparison, list of features. Your client is not necessarily shopping for the best price. Factors that your prospects are looking into: Shop Аuthoriy Secure Rates/reviews features price Costumer service/support Ask yourself: If 1%-5% converting and you need X number of leads a week, how many will have to go through the funnel? Buy Content you need to create : Very low Blog post, press release, testimonials, ads. Case studies, info-graphics, promotions and visual elements using all the persuasive tools and methods Low Medium eBook, presentation, blog, white paper, webinar High Testimonials, case studies, social signals, authority signals, price comparison list of benefits Very high Purchase is made (conversion) O 2012 Dynamic SearchTM | 3420 East Shea Blvd #200 Phoenix AZ 85028 Office (602) 565-8873 | Fax (602] 680-3304 | Sales (602] 953-5125 BUYING Online FUNNEL Very high - High. Medium. Buying funnel Patient span Low. Very low. Your prospect status Finding about you, your product or service for the first time. Awareness Interest increase to learn and hear about your offer. Interest Studying about your product or service and learn how it can help him solve a problem or fill up a need. Learn Price comparison, list of features. Your client is not necessarily shopping for the best price. Factors that your prospects are looking into: Shop Аuthoriy Secure Rates/reviews features price Costumer service/support Ask yourself: If 1%-5% converting and you need X number of leads a week, how many will have to go through the funnel? Buy Content you need to create : Very low Blog post, press release, testimonials, ads. Case studies, info-graphics, promotions and visual elements using all the persuasive tools and methods Low Medium eBook, presentation, blog, white paper, webinar High Testimonials, case studies, social signals, authority signals, price comparison list of benefits Very high Purchase is made (conversion) O 2012 Dynamic SearchTM | 3420 East Shea Blvd #200 Phoenix AZ 85028 Office (602) 565-8873 | Fax (602] 680-3304 | Sales (602] 953-5125