Online Automotive Marketing and Advertising

STATISTICS AND BEST PRACTICES FOR ONLINE AUTOMOTIVE MARKETING HOW SOCIAL MEDIA AND THE INTERNET WILL CHANGE THE AUTOMOTIVE INDUSTRY $142 90% THE ESTIMATED AVERAGE PRICE SPENT PER CAR SOLD ON ONLINE DISPLAY ADVERTISING BY THE THREE LARGEST AUTOMAKERS. OF CAR BUYERS RESEARCH ONLINE BEFORE BUYING UP FROM 60% FIVE YEARS AGO $3.9 BN MacBook Pro 2014 US AUTOMOTIVE AD SPENDING IS EXPECTED TO GROW TO $3.9 BILLION IN 2014 $1.5 BN AUTOMOTIVE WEBSITES HAVE THE HIGHEST CONVERSION RATE FOR THE AUTOMOTIVE VERTICAL 2009 US AUTOMOTIVE ONLINE ADVERTISING IS EXPECTED TO GROW BY 20% EACH YEAR BUT NEW CAR SALES ARE ONLY EXPECTED TO GROW BY 7% RICH MEDIA DOUBLES THE You f Tube CONVERSION RATE AND IRIPLES THE CLICK THROUGH RATE WHAT'S OUT WHAT'S IN Brochures Online Video Dealer Showrooms Virtual Showrooms Talking about cars Blogging about cars Friend's review Online consumer reviews Family recommendation Social media 9am-5pm Showroom 24/7 access to information Wait for a Quote Mobile access THE AUTOMOTIVE MOBILE BANNERS HAVE THE THIRD 31 INDUSTRY ORD REPRESENTS HIGHEST CONVERSION RATE 6.1% HIGHEST BY FORMAT, BEHIND FLOATING CONVERSION OF ALL ONLINE RATE ADS AND SPENDING WALLPAPER ADS. GENERAL MOTORS THE THREE LARGEST AUTOMAKERS ACCOUNT FOR FORD MORE THAN HALF THE TOTAL SPENDING OF THE TOP 10 TOYOTA AUTOMOTIVE ADVERTISERS carmooch. THE CLICK THROUGH RATE OF RICH Sources: MEDIA SUCH AS VIDEO IS 181% MORE www.mediamind.com EFFECTIVE THAN A STANDARD Bonita Stewart BANNER AD. Automotive Industry Director, Google January 20,2009 You Tube 0:00 /0:51 360p